Hasta La Creative!

Jim Cutler, godfather of ad tech.

Think about it. He sort of already has the look. Keep the suit jacket and the glasses, put some jeans on him, maybe untuck the shirt, hurtle him into the future and you’ve got a brand-new logo for Lumascapes. Even three decades before algorithms began to take over Madison Ave., Cutler had the lingo.

“We need to invest in a computer, period,” he tells his fellow partners at Sterling Cooper & Partners, at no less a crucial moment than when they’re deciding whether to bring Don back into the fold. “Not in creative hijinks.”

Continue reading at AdAge.com