Comcast and Time Warner Cable Seem to Think ‘Merger’ Is a Dirty Word
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Comcast is doing everything possible to try to ensure that its controversial $45 billion merger with Time Warner Cable goes through — including today announcing a complicated customer-swap deal with Charter that would somewhat reduce the Comcast-TWC footprint in an effort to appease regulators.
Meanwhile, Comcast is also taking its message to the people — you, dear skeptical consumer — through a print and web campaign with a “Together is Better” tagline. The full-page Wall Street Journal ad shown here (thanks to Kantar Media/CMAG for pointing it out) features an adorable, wide-eyed little boy using a laptop — he sure doesn’t look sad because his parents are paying higher prices for their hyperconglomeratized cable and internet access, does he? — and lots of text. Starting with,
“Together, a faster, more reliable broadband network. As a leader in high-speed Internet, Comcast has increased speeds 13 times in 12 years. We’re investing billions in new, next-generation technologies, and through the transaction with Time Warner Cable, we’ll create a stronger, more reliable and more secure broadband network for millions of new customers.”
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