I’ll be there in 5.
It’s never just a text if you’re driving.
Don’t text and drive. Portuguese Auto Club.
Advertising Agency: McCann Lisbon, Lisbon, Portugal
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Photographer: Rui Carvalho / OnShot
Account Supervisor: Filipa Vasconcelos
Photo Producer: Bruno Carvalho
Post Production: José Laurentino
Published: March, 2014
I’m on my way.
It’s never just a text if you’re driving.
Don’t text and drive. Portuguese Auto Club.
Advertising Agency: McCann Lisbon, Lisbon, Portugal
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Photographer: Rui Carvalho / OnShot
Account Supervisor: Filipa Vasconcelos
Photo Producer: Bruno Carvalho
Post Production: José Laurentino
Published: March, 2014
Dinosaurus is back.
Advertising School: Saint Luc, Tournai, Belgium
Art Director: Adrien Callewaert
Copywriter: Yannick Duvinage
Just last month, Samsung looked like it hit the next big thing in social marketing: Its orchestrated Twitter selfie at the Oscars was savvy, spontaneous and a definitive success.
Now, three days after the company gave its viral formula a second shot, the tactic has slammed into some powerful opposition, suggesting that not everyone wants to be drafted into some advertiser’s marketing stunt without being asked first. Certainly not the president.
On Tuesday, the Boston Red Sox player David Ortiz snapped a shot with President Obama during a White House visit and posted it to his Twitter account. It quickly went viral, with the assist of Samsung, which had signed Mr. Ortiz as an endorser earlier in the week.
I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop.
Client and agency asked real Mini owners to think up creative "test drives" to showcase the vehicles. After receiving 800 submissions, they produced 10 videos. The work strikes a happy balance between user-generated content and traditional advertising, with the owners' ideas sparking consistently entertaining, engaging and, in some cases, surprising results.
Running between one and two minutes each, and starring the owners who proposed the concepts, some of the vignettes are simple, others quite involved.
But there's isn't a lemon in the lot.
Highlights include "Getting Medieval," which shows heavily armed and armored knights jousting in their Minis; "Midnight Black Light," with LED headlamps replaced by black lights that cut through a dazzling landscape of fluorescent paint; and my favorite, "Sex Appeal," a tongue-in-cheek, Burt Reynolds/Cosmo-style photo shoot with scented candles, a spray-on tan, bulging obliques—and probably a car in there somewhere, too.
"I was very happy to play the fool—it was supposed to be a spoof and purposely goofy—and the crew were impressed with my willingness to look like an ass," Thomas Lhamon, a chemistry teacher and the star of "Sex Appeal," tells AdFreak of his racy test drive. He wanted to see how many Facebook likes he could generate by posing with the Hardtop, and his video highlights the car's connected apps.
In fact, all mentions of specific brand attributes feel unforced and logical. For example, "Parallel Universe" has Minis squeezing between elephants, shopping carts and even planets to showcase parking-assistance technology, while "Foot-to-Pedal Style," all about shopping for cute shoes, touts cargo space.
Though each is amusing in its own right, the 10 videos, posted below, work especially well when viewed as a series. There's also a whole microsite here. All told, these owners did a fantastic job of generating ideas. Maybe they should shift into advertising. Actually, with this campaign, I guess they have.
(TrendHunter.com) These lavish backpack designs are perfectly suited for anyone looking to combine everyday practicality with a little more luxurious edge.
While backpacks are traditionally associated with a more…
The singer Michael Bublé is to front a multimillion-pound TV campaign for Global Radio’s Smooth Radio network.
(TrendHunter.com) Any fashionista who desires to stay ahead of the fashion craze should look no further, because these structural fashion styles are offering some sleek futuristic looks that are sure to add some out…
Young women have embraced Tavi Gevinson’s message of community and self-empowerment.
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Movie critics are a tough bunch. They rarely, if ever, are impressed with “movie magic” such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film.
So it is in the marketing world. Otherwise savvy executives are easily caught up in the “marketing magic” of social networks, online analytics, mobile services and the like. But without a strong plan for your brand in place, all the social campaigns, multi-dimensional database modeling, and mobile apps in the world won’t accomplish your marketing goals.
To build an effective marketing effort, you have to clearly establish your objectives and make sure each initiative successfully underpins the corporate goals. Here are some key questions you need to ask yourself about every program you undertake:
Is your marketing department operationally efficient? Too often marketing departments continue to operate in a model and structure that no longer serves the greater purpose of the organization. As your company grows and expands in new areas, so, too, should your marketing department. In many cases, this means a complete restructuring and an introduction of new skills sets where applicable.
Is your plan aligned to the business? It’s remarkable how often marketers initiate a campaign that doesn’t achieve their company’s broader business goals. The ultimate goal of marketing is to make money–yet all too often, marketing departments allocate a large fraction of their resources to business units that contribute only marginally to revenue. You need to have a direct correlation with expenditure and expected marketing return on investment (MROI). Your marketing dollars should be allocated and align directly to the expected revenue achieved.
Are your marketing messages clear? Does your brand position match your audience’s perceptions? Many companies settle for complex, off-target statements about who they are and what they do. Remember, customers rarely put as much thought into your brand as you do. Core messaging needs to be succinct and memorable. This is one arena where social media has upfront value, as a way to listen to your audience and learn what people think. You can ask questions and even test ideas to see which messages resonate best.
Do you have the right marketing mix? The digital era has added greatly to the array of marketing tools and media available. Now more than ever, it’s important that you choose the right tools for a particular program, and in the right proportions. Moreover, you should insist on quantifiable MROI for each marketing channel in which you invest. With a solid process and direct accountability among your team, MROI is achievable.
Will your plan actually generate revenue? Marketing tactics can produce incredible amounts of awareness and demand, but you need to make sure your leads turn into sales. Make sure your sales team has a well-defined program in place for lead processing, scoring and follow-up. Just as important, make sure the organization has bought into the plan, with personal responsibility established for follow-up.
Once these questions have been answered and your marketing plan is in place, you can move confidently to your execution phase. Sales promotions, social media, site analytics, measured media, analytics, blogs, newsletters, email campaigns and so on will all have their place. Accountability will be established and resource utilization will be maximized. Best of all, you’ll feel confident that you’ve put substance and meaning behind your “marketing magic”; and just like the best of Hollywood, you’ll significantly increase the chances that you have a marketplace winner on your hands.
This article was written by, Laurie McGrath, Chief Marketing Officer of Amerinet.
E-Trade this weekend is rolling out a big new ad campaign with one very distinguishing feature: absolutely no talking babies.
Liza Landsman, chief marketing officer at E-Trade, explained the strategic shift this week on stage at the annual Ad Age Digital Conference in New York. She appeared with Ad Age Associate Publisher Abbey Klaassen and Peter DeLuca, senior VP-brand communications at T-Mobile, on a panel about choosing the right moment to disrupt your own business.
See E-Trade’s new campaign here.
In today's installment of making new things look old, Game of Thrones gets retrofitted into a 1970s sitcom, complete with overly long exposition and freeze-frame introductions for each actor.
The idea isn't exactly revolutionary, as you can see from the previous mashups we've collected below, but there's still something entertainingly jarring about the contrast of murderous, Machiavellian schemers and an aw-shucks title treatment reminiscent of Little House on the Prairie.
Below, some of our previous favorites from the show's rapidly growing pool of parodies.
Game of Thrones as a 1990s HBO show:
Game of Thrones as a Seinfeld episode:
Game of Thrones as a zany Hollywood comedy:
The Game of Thrones intro if it took place in the video game Skyrim:
And, of course, Game of Thrones as a Little Golden Book:
In case you missed it, another DVD-bonus-features chapter in BBDO‘s “It’s Not Complicated” series for AT&T leaked this week thanks largely to music bloggers excited about the critical role played by Future’s track “You Deserve It.”
No word as to why this one landed on the proverbial cutting room floor, though we will say that the kids playing these kids are even better than Beck Bennett in his only recurring “SNL” skit.
And yes, we’ve got your credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Le designer allemand Jule Waibel a créé 25 de ses robes en papier plié pour la marque Bershka dans plusieurs villes du monde entier. Jule Waibel produit les robes à la main à l’aide de grandes feuilles de papier imprimées de motifs puis pliées dans des formes qui correspondent à l’organisme. A découvrir en photos et en vidéo.
The Symbiotic Machine uses the energy collected from micro organisms to move around in search for more photosynthetic organisms which it then collects and processes again continue
In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson.
In the first spot, Watson, whose “miracle” shot to get out of a difficult lie helped him win the Master’s, finds himself in another tricky situation in ESPN’s Bristol, Connecticut office, with the Stanford Cardinal mascot blocking their way. Watson and caddy Ted Scott try to decide how to proceed, when SportsCenter anchor Kevin Negandhi shows them the way without really thinking about it. The spot delivers the kind of fun goofiness we’ve come to expect from the “This Is SportsCenter” series and shouldn’t disappoint, especially for fans of Watson.
The 15-second “Pencils” is a little more straightforward, but no less fun, with Watson’s incessant sharpening of scorecard pencils posing a distraction for anchor Jay Harris. First and second round play of the Masters at Augusta National Golf Club will be televised on ESPN from 3-7:30 on Thursday and Friday, April 10-11. Stick around to view “Pencils” and credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Brain Trip is an interactive installation for the Surreal Worlds exhibition in the Centraal Museum Utrecht, in which you go on a voyage into surrealism via your brain waves. Because surrealism is inextricably linked to the subconscious, in this way we let the visitor truly experience surrealism.
Advertising Agency: Rhinofly, Utrecht, Netherlands
Art Director: Hugo van de Hoef
Copywriter: Bas Gezelle
Illustrator: Roland Lamers
Producer: Gerben van Heiningen
Creative developers: Johan Haneveld, Bertram Vlaanderen
Junior Creatives: Khalid el Khaouni, Nicky Correljé
Account Manager: Nienke van Heusden
Sound design: Femke Flageolet / StudioFF
Published: February 2014
In 1964, the Beatles took America by storm. The creative revolution was not only in music, but in advertising, led by Bill Bernbach. My father Berny saw it coming, and in that same year he went out on his own to start an ad agency.
Dad was an artist turned art director, and wanted to shake up the Philly ad canvas. More than that, however, he wanted to create a company that felt different — where crazy, talented people wanted to work, and clients wanted to be.
Fifty years later, we are still thriving. But it wasn’t easy. We have more than a few war stories under our belt. So this is not going to be a column that pats Brownstein Group on the back for making it to our 50th birthday. Instead, I want to give back to those of you who may want to start your own shop one day — or who already have — and could use a few new ideas to help you get your shop to a ripe old age. I could’ve listed 50 of them to be cute, but there are eight tenets that really got us here:
Judy McGrath spent last decade developing shows for millennials like “Jersey Shore” and “Teen Mom.” Now she wants to do the same for the Snapchat generation.
This June the former MTV Networks CEO’s new company will debut a show and website aimed at the highly sought-after younger millennial and teen female audience.
“I’m an admirer of Vice and AwesomenessTV and believe there’s room for another brand,” said Ms. McGrath, referencing two video-heavy digital media companies that appeal to Millennial-aged and younger consumers.
J-Lo has outbid Puff Daddy in a battle to acquire pay-TV distribution for their rival cable networks.
NuvoTV, backed by Jennifer Lopez, has reached an agreement to buy Fuse TV from Madison Square Garden Co., the companies said Friday. The pop star and entrepreneur, known as J-Lo by fans, outbid hip-hop mogul Sean “Puff Daddy” Combs, offering $226 million in cash and a 15% equity stake in the combined Fuse and NuvoTV, an English-language channel marketed to Latinos.
NuvoTV will use Fuse to expand its audience. Even with Ms. Lopez’s star power, the channel can more easily gain eyeballs by acquiring another network than by trying to secure its own deals with pay-TV operators. Los Angeles-based NuvoTV reaches more than 32 million households, less than half of FuseTV’s 73 million. Time Warner Cable Inc. and DirecTV have been dropping low-rated channels to focus on the most popular ones.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
