Apr
04
Former MTV Chief Builds Video Network for the Snapchat Generation
Posted in: Uncategorized
Judy McGrath spent last decade developing shows for millennials like “Jersey Shore” and “Teen Mom.” Now she wants to do the same for the Snapchat generation.
This June the former MTV Networks CEO’s new company will debut a show and website aimed at the highly sought-after younger millennial and teen female audience.
“I’m an admirer of Vice and AwesomenessTV and believe there’s room for another brand,” said Ms. McGrath, referencing two video-heavy digital media companies that appeal to Millennial-aged and younger consumers.
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