Why go for something else? Drink beer.
Advertising Agency: Artplan, Brasília, Brazil
Creative Directors: Roberto Vilhena, André Sartorelli
Art Director / Illustrator: Rafael Vecchio
Copywriter: Pedro Vilanova
Published: April 2014
At the year’s World Economic Forum in Davos, Tupperware CEO Rick Goings was sought after by Sheryl Sandberg and Arianna Huffington.
The “Lean In” author and media pundit, respectively, were drawn by the “Tupperware effect” of giving women a shot at entrepreneurialism and influence in their communities, particularly in places like Indonesia and India.
In fact, Tupperware today is anything but a throwback to 1950s America. The brand made 63% of its sales in emerging markets in the last quarter of 2013, and its largest market is Indonesia, where dozens of women earn upward of $100,000 annually selling Tupperware. And despite China’s economic slowdown, revenue there was up 20%.
Viber, the mobile messaging platform, has appointed Mark Hardy to lead global PR and marketing efforts following its $900 million (£540 million) acquisition by Japanese internet giant Rakuten.
If you want a drink that tastes like an entire kitchen, Japanese beverage marketer Kirin might suggest its Salt and Fruit soda. A new spot from the brand features a tiny, adorable kitchen (a 1/48 scale model, to be precise) inside a plastic bottle.
The miniature setup includes a sink, well-stocked refrigerator, cooking utensils and a woman. The craftsmanship is a pretty remarkable feat and comes complete with a soundtrack clearly designed to drive home the point that it is, in fact, very cute.
The beverage is part of Kirin's "Sekai no Kitchen Kara" series, which translates to "From the Kitchens of the World," and features flavors inspired by different locales. This one is apparently inspired by mothers in Thailand, though hopefully the flavors of moms and their cookware are relatively subtle.
Via Laughing Squid.
Thousands of Parkinson’s patients have difficulties even with the simplest tasks.
For the Parkinson awareness month, we generated an activity to raise awareness and emphasize the difficulties of the day to day life of Parkinson’s patients. A special spoon with holes was created to show how difficult it is for them to manage even the simplest tasks. We contacted a well-known restaurant in Tel Aviv that was happy to join us in this project. Every diner got a bowl of soup with the special soup which was placed on a napkin with the message: “Thousands of Parkinson’s patients have difficulties even with the simplest tasks”.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Israel
Creative: Tal Perlmuter
Art Director: Maayan Ariel Wexler
Copywriter: Yaniv Sahar
Account Director: Shirly lugassy
Published: April 2014
As CEO of one of the largest marketing data technology companies in the world, it’s not surprising that I am passionate about helping advertisers use data to connect with customers and prospects. In the last few years, I’ve seen important advances in the way companies leverage data to make advertising more meaningful and deliver greater value. And today, innovative new data technologies allow marketers and businesses to provide services never before possible.
Nonetheless, it may surprise you to know that just like everyone else — as a husband, father and citizen — I do have concerns about how to ensure the data about me is used responsibly and that it remains secure.
In this always-on, uber-connected world, it’s not a matter of whether or not data will be created or utilized. It’s inevitable as we move toward a more personalized and customized way of life. Technology has evolved, and we as consumers have come to expect brands and companies to anticipate and instantaneously cater to our wants and needs. We embrace innovation and the conveniences it brings and take advantage of the special offers and deals that appeal to us. Further, we expect applications and information to be either free or at a low-cost. It’s a trade most of us are willing to make — data in exchange for things that benefit us and make our lives richer and easier. But it’s important to acknowledge that not everyone is willing to make that value exchange to the same degree.
WPP’s MEC has been awarded the £110 million media planning and buying business for BGL Group, the owner of Comparethemarket.com, after a head-to-head pitch against incumbent ZenithOptimedia.
Le photographe italien Andrea Alessio a fait la série « Un_Natural Bestiary » dans laquelle il représente des animaux dans un zoo, avec une certaine mélancolie et un sentiment de solitude qui se lisent dans leurs regards à travers les barreaux. Des photos en noir et blanc avec de jolis contrastes à découvrir.
Ira Bahr was at the Consumer Electronics Show in 1999 when TiVo made its debut.
“I remember thinking this would change how people watched TV and advertised,” said Mr. Bahr, who was leading marketing at Sirius Radio at the time.
And that it did.
It's not so strange for folks to bring cookies, cakes and candies to work and share them with colleagues. But for job applicants to prepare treats and serve them to prospective employers before even landing an interview? Not exactly business as usual.
Still, that's how Crystal Nunn applied for a junior designer position at We Are Social in London last August.
Nunn, an avid baker, prepared a batch of cookies using ingredients from Beyond Dark chocolate, a brand cofounded by We Are Social creative director James Nester. She designed a special box for the goodies labeled "Beyond Ideas," attached a thumb-drive containing her traditional résumé and portfolio, and hand-delivered the package in a brown wrapper marked "Urgent." Within an hour, We Are Social contacted Nunn for an interview; she got the job—and Beyond Dark, suitably impressed, sent her some chocolates and consulting work.
"The great thing about cookies is that they're perishable, so people are going to have to deal with it, even if it's just to throw them away," Nunn tells AdFreak. "Plus, who doesn't like cookies?"
Elaborate résumés and job applications are all the rage. Along with Nunn's cookies, notable examples include a detailed, Lego-esque model sent by a prospective account-service intern to ad agencies, and an impressive series of Grand Budapest Hotel trailers created by media artist Youyou Yang to demonstrate her filmmaking skills to Wes Anderson.
"If there's a place you really want to work for, show them why," Nunn says. "Build a rapport with them by having a voice—comment and share what they put on their blog and social media channels. Go above and beyond. Find out who your future bosses will be and tailor you job application to them.
"I've done the sending digital CVs online, 100 a day in some cases, and it's really not effective when you're competing against hundreds of other applications. You need to blow the rest out of the water and do something different. Think outside the box."
And if you do think inside the box, don't forget the cookies!
@doodlefool Thanks so much for your wonderful box of @BeyondDarkDrops cookies. You will have to come in and meet us! pic.twitter.com/SKaFcd3GUv— Graham Jenks (@TheButchersDog) August 12, 2013
@TheButchersDog @BeyondDarkDrops Hi Graham, I'm so glad you like it, I would absolutely love to come in and meet you!— Crystal Nunn (@doodlefool) August 12, 2013
@TheButchersDog @doodlefool They look amazing & beautifully presented! Does this mean we've played a part in a new professional relationship— Beyond Dark Drops (@BeyondDarkDrops) August 12, 2013
Via Design Taxi.
During the course of his legendary soccer career, David Beckham spent about as much time pitching products as scoring goals, selling for the likes of Pepsi, Gillette, Burger King, Adidas and H&M.
Now the retired star is giving whisky marketing a shot. In a partnership announced today by liquor giant Diageo, Mr. Beckham is backing a new global brand called Haig Club Single Grain Scotch Whisky along with TV producer Simon Fuller. Messrs. Beckham and Fuller “will play a fundamental role in developing the brand, its strategy and positioning,” Diageo said in a statement.
The whisky was created by the House of Haig, the maker of Haig Blended Scotch Whisky and Dimple Scotch Whisky.
After years of semi-neglect by previous owners, the California theme park is getting a $1.6 billion overhaul as Comcast tries to broaden its appeal.
After years of semi-neglect by previous owners, the California theme park is getting a $1.6 billion overhaul as Comcast tries to broaden its appeal.
Montrant la ville de Sydney sur la musique d’Olive Musique – Only Human, le réalisateur Filippo Rivetti invite au voyage, utilisant la technique du « tilt-shift » pour rendre ce monde comme s’il était miniature. De jolies images d’Australie à découvrir en images et en vidéo dans la suite.
Com uma grande foto de capa, letras maiores para os seus melhores tuítes e botões maiores, o Twitter oficializa hoje o novo design das páginas de perfil.
As modificações estavam em fase de testes desde fevereiro, e a partir de hoje serão liberadas aos poucos para todos os usuários da rede social. Além das novidades no design, haverá também a possibilidade de fixar um tuíte no topo do seu perfil.
O acesso às fotos postadas pelo usuário será feito por um menu horizontal, logo abaixo da foto de capa, com as imagens sendo mostradas em um layout de duas colunas, com as fotos expandidas.
Aqueles que ainda não possuírem uma conta no Twitter e se cadastrarem hoje terão acesso imediato ao novo visual. Outros usuários, no entanto, precisarão pacientemente aguardar a chegada do novo design, o que deve acontecer nas próximas semanas.
Muita gente aponta que o resultado final da alteração do design do perfil do Twitter ficou muito parecida com a diagramação das páginas de perfil do Facebook, e isto pode ser percebido principalmente pelos menus e pela grande foto de capa. Quem quiser conferir como ficou o resultado final pode fazê-lo no Twitter da Primeira Dama Michelle Obama ou no perfil do cantor Gilberto Gil.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These Meg Allen Butch project photos are truly an exploration of what it means to be a woman to different people. Photographer Meg Allen started taking pictures of her friends in San Francisco, and…
Em apenas três temporadas, “Game of Thrones” já teve mais de 5 mil mortes – com direito até a um vídeo para mostrar a contagem dos corpos. Mas, para muitos fãs da série, há apenas um personagem que eles gostariam de ver morto: o rei Joffrey. E para tentar atender aos anseios do público, pelo menos de maneira figurada, a DDB de Auckland criou para a Sky da Nova Zelândia a ação #bringdowntheking.
Basicamente, o que as pessoas precisavam fazer era usar a hashtag com o nome da ação em redes sociais para fazer com que uma estátua de Joffrey em praça pública fosse derrubada. Até aí, nenhuma novidade – outras ações já usaram mecânicas similares.
Ainda assim, deve ter sido divertido colaborar com a queda do jovem tirano. Abaixo, “seus” momentos finais.
Post originalmente publicado no Brainstorm #9
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Having some version of a social-media command center is becoming like table stakes for brands in 2014.
That’s borne out by the fact that a big bank like Wells Fargo — with a need for cautious risk assessment in its marketing activities that surpasses what a CPG or a retailer would have — is publishing so much social content that it needs one.
While risk is a consideration for any brand that publishes on Twitter, where gaffes can go viral in minutes, a bank must be even more thorough in its vetting of social content to ensure it complies with financial rules. In that complex regulatory environment, Wells Fargo was on track to publish 16,000 pieces of social content in the first quarter of the year.
Film, Promo
Who Cares?!
Advertising Agency:Hungry Boys, Moscow, Russia
Producer:Alexey Nikolaev
Creative Director:Vlad Sitnikov
Copywriter:Alexander Stefanets
Creator:Alexander Stefanets
Production:Zebra Hero
Director:Andrey Paukov
Motion Designer:Maxim Malakhov
Operator:Oleg Horoshavin
Photographer:Yana Yartseva
Ainda ontem, mostramos por aqui um comercial da seguradora Thai, da Tailândia, que falava sobre a prática de se fazer o bem. E se alguém resolvesse testar essa “tendência” que o ser humano tem de fazer o bem, para saber se é só falácia ou se as pessoas realmente estão dispostas a ajudar? Foi o que a organização de caridade The Pilion Trust fez, ao criar uma encenação com um homem circulando pelas ruas de Londres carregando uma placa e gritando “Fuck the poor” (os pobres que se fodam).
A ação, criada pela Publicis, propôs um experimento social: será que as pessoas se incomodariam com alguém que não se importa com os pobres e quer que eles se danem? Sim, muitas se incomodaram e foram tirar satisfações com o homem-placa. Teve até quem quis bater nele.
Em seguida, vemos o mesmo homem-placa, desta vez com os dizeres: “ajude os pobres”. Pergunta: quantas pessoas pararam? Nenhuma. Entra, então, a assinatura: “Nós sabemos que você se importa. Por favor, se importe o suficiente para doar”.
Post originalmente publicado no Brainstorm #9
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