Walker Media has responded to losing the £60 million Marks & Spencer media planning and buying account, which was moved to Mindshare this morning after 14 years with Walker.
Stop GPS error.
Advertising Agency: Kingkong Bangkok Co.,Ltd., Bangkok, Thailand
Creative Director: Eaknarong Vijittissadee
Art Directors: Eaknarong Vijittissadee, Athipon Vijittissadee
Copywriters: Eaknarong Vijittissadee, Jittipa Tanasiripong
Photographer / Retoucher: Athipon Vijittissadee
Published: February 2014
Stop GPS error.
Advertising Agency: Kingkong Bangkok Co.,Ltd., Bangkok, Thailand
Creative Director: Eaknarong Vijittissadee
Art Directors: Eaknarong Vijittissadee, Athipon Vijittissadee
Copywriters: Eaknarong Vijittissadee, Jittipa Tanasiripong
Photographer / Retoucher: Athipon Vijittissadee
Published: February 2014
Humans are so empathetic and caring. No, wait, they're selfish and horrible!
Advertising stunts can't seem to decide. Six weeks ago, we were impressed by several humans who helped a smaller human get warm at a bus stop in Norway as part of a charity stunt. Now, though, we get a grimmer glimpse of human nature through another charity video, this one from Russia.
This charity, which helps orphans, left a baby carriage seemingly abandoned in a public place, and rigged it up to play sounds of a baby crying. Did people come running to assist? Not exactly.
The ambivalence is pretty surprising and awful, and makes for a downer of a video. (You'd think this would depress its shareability and effectiveness as an awareness tool, although the case study claims the campaign drove results. But of course, it's a case study video, so take it with a grain of salt.)
As for why people didn't help the poor fake baby, a few possible theories: Maybe they saw the NYC "Devil Baby" video and didn't want to get screamed at and barfed on. Maybe it's easier to help a freezing child who's right in front on you than a disembodied voice in a stroller. Maybe Russians, unlike Norwegians, just don't give a damn if you're freezing.
Or maybe humans just aren't that nice after all?
Via Osocio.
CREDITS
Client: Charity Garage Sale
Agency: Red Pepper
Creative Directors: Danil Golovanov, Nikita Harisov
Art Director: Julia Uzkih
Copywriter: Ivan Sosnin
Production: Evgeniy Kharchenko
Producer: Ekaterina Golovkina
Music: "Lost Kitten" by Metric
Vodafone has handed its massive global media business to WPP’s MEC after a competitive pitch.
It’s a loss for longtime international incumbent OMD, which participated in the earlier rounds of the review at Vodafone’s U.K. headquarters but didn’t make it to the finals, according to people familiar with the matter. OMD won Vodafone’s global business in 2009. Carat, part of Aegis, and MEC competed in the final round.
The agencies involved either declined to comment or couldn’t immediately be reached. A Vodafone spokeswoman wasn’t able to immediately comment.
Stop GPS error.
Advertising Agency: Kingkong Bangkok Co.,Ltd., Bangkok, Thailand
Creative Director: Eaknarong Vijittissadee
Art Directors: Eaknarong Vijittissadee, Athipon Vijittissadee
Copywriters: Eaknarong Vijittissadee, Jittipa Tanasiripong
Photographer / Retoucher: Athipon Vijittissadee
Published: February 2014
Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense?
Publicis London put that question to the test with an experiment for The Pilion Trust. The agency stuck a guy with a "FUCK THE POOR" sandwich board on a busy London street and filmed people telling him off.
After plenty of heated reactions, including a police officer telling him "that's offensive" and a near fight with a homeless man, the organizers flipped the sign around to say "HELP THE POOR" in the same font, same presentation, and filmed everyone ignoring him. The resulting film has already gone viral, with over 1.2 million views in three days.
It's an interesting experiment, but does it really prove that people care about the poor? It seems more like it proves that people enjoy being self-righteous on topics where they know most people agree with them. The truth is, it doesn't cost anything to be offended.
I'd like to see if those people who got upset really did care enough to give. Publicis should design another experiment with two guys, one with a "help the poor" just down the street from the "fuck the poor" guy. Then we'll see how many people who yelled at one actually donated to the other.
CREDITS
Client: The Pilion Trust
Advertising Agency: Publicis, London
Director: Jonathan Pearson
Creative Director: Andy Bird
Art Director: Jolyon Finch
Copywriter: Steve Moss
Producer: Adam Dolman
Director of Photography: Peter Bathurst
Agency Producers: Sam Holmes, Colin Hickson
Editor: Toby Conway Hughes at Marshall Street
Postproduction: Absolute
Sound Design: Wave
Typographer: Andy Breese
HLN is pitching advertisers for the first time in its new incarnation as a self-styled social media hub for millennials.
The news network, previously known for a focus on courtroom proceedings, announced a partnership with Twitter and a new nightly news program on Thursday, ahead of its upfront presentation with sibling CNN.
The Twitter deal will give HLN further license to visualize Twitter data live on air. The data will be used, for example, to drive segments about trending topics on “Morning Express with Robin Meade.”
Touting its new 360 degree area view camera and the importance of having more than one angle of view, Volkswagen is out with a DDB Barcelona-created print campaign that plays visual tricks on your eyes. In a series of ads, we see some very strange things like a baby with a man’s head, a woman with a dog’s head, a baby with giant legs and a baby with a big ‘ol bikini-clad booty.
Of course, upon further inspection, you realize you aren’t looking at pictures of some freakish human being, rather we-ll conceived camera angles that play tricks on your eyes.
All of which is analogous to the fact VW’s “mirror” technology won’t have you seeing freaky things when you look in the rear view mirror.
O desespero se alastrou pela internet nos últimos dias, por conta de uma grande falha de segurança no protocolo de criptografia Open SSL. Descoberta há pouco, mas existente há anos, a falha foi apelidada de Heartbleed, e é particularmente complicada por não afetar um aplicativo especificamente, mas todos os serviços que usam esse protocolo de criptografia, como o Gmail e o Facebook.
Uma atualização de emergência já foi liberada pela OpenSSL, mas a recomendação geral dos especialistas é que as pessoas troquem suas senhas e escolham sempre combinações seguras e complexas, evitando aquelas senhas padrão do tipo ‘123456’ ou ‘password’.
Nessas horas, é sempre bom lembrar da explicativa tirinha do XKCD, que demonstra que nem sempre uma senha complexa demais e difícil de lembrar é a melhor escolha. A recomendação é que a senha ideal tenha uma mistura de dígitos, letras e símbolos, e que contenha um grande número de caracteres. Um jeito fácil de fazer isso é criar uma frase, usando palavras comuns, porém aleatórias, e que acabam sendo mais simples de serem memorizadas.
Para ajudar nessa tarefa, o XKCD lançou o kxpasswd, um gerador de senhas randômico, que cria senhas fáceis de lembrar e seguras o suficiente para você usar nos seus serviços online. O único detalhe é que as palavras usadas são sempre em inglês, mas fica fácil de entender o método de montagem das senhas – e é sempre possível traduzir, se você achar mais fácil.
Segundo o site Heartbleed test, a maioria dos grandes sites (inclusive alguns bancos brasileiros) já corrigiram a falha do Heartbleed. No entanto, diz o ditado que o seguro morreu de velho, e o prevenido ainda está andando por aí, por isso pode valer a pena dar aquela trocada básica nas suas senhas de serviços importantes.
Post originalmente publicado no Brainstorm #9
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Evian, the French bottled-water brand, tops the most-shared ads chart this week with its “amazing baby & me 2” spot by BETC Paris.
Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette DIaz
Art Director: Eric Esculier
Copywriter: Pierre-Philippe Sardon
Director: Ivan Grbovic
Production house: Wanda Productions
Executive producers: Claude Fayolle, Jérôme Denis
Post-production: One More
Post-producer: Olivier Glandais
Sound direction: Thomas Couzinier, Vincent Nayrolles
Sound production: Kouz Production, The Shop
Music production: Vincent Nayrolles / The Shop
Published: March 2014
Toronto-based Grip Limited have a new campaign for Testicular Cancer Canada that’s, well, ballsy.
The agency employed risque humor to raise testicular cancer awareness and get more guys to self-examine regularly. Built around the tagline, “No one’s going to check them for you,” Grip’s two TV spots, directed by Matt Swanson, show men receiving testicular exams from unexpected sources, resulting in some pretty ridiculous (and funny) situations. In the first, and more successful spot, “Cop,” a guy is pulled over for a broken taillight. “Let me see your driver’s license,” says the cop, “….aaaand your testicles.” The humor in the spot comes from the resultant avoidance (and non-avoidance) of eye contact and awkward looks during the exam. “Mechanic” is basically the same idea, but with a mechanic in an auto body shop instead of a cop. It could just be that I viewed “Cop” first, but something about it just wasn’t as funny. Nevertheless, both spots make admirable use of humor to make a message that’s all too often forgotten memorable, an admirable accomplishment, especially when you consider the prevalence of testicular cancer.
“Testicular cancer is the most common cancer in men ages 15-29”, explained Testicular Cancer Canada founder Cheryl Perry explained . “If you try to sit these guys down and teach them something, they might tune you out. But if you make them laugh, they’ll remember what you’re saying”.
In addition to the TV spots, the integrated campaign, which is timed to coincide with Testicular Cancer Awareness Month, also features radio advertising from Pirate Toronto and an online testicular cancer “remote scanner.” As you might have guessed, the remote scanner asks dudes to place their balls on their phone screen only to display an error message telling them to check their balls themselves. Stick around for credits and “Mechanic” after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Media, Outdoor
IKEA
Almost everything in Belgium is grey: the buildings, the streets and the weather. Belgium can really use some extra color. IKEA is giving the right example with a series of colorful outdoor ads, designed by DDB Brussels.
From a distance you only see a colored square with the IKEA logo and the activating tag: ‘choose color’. If you come near, a little optical illusion makes the products of the IKEA spring range appear. The yellow, green and red outdoor ads bring a cheerful effect in the Belgian streets and should inspire Belgians to have more color in their houses as well.
This campaign perfectly addresses the people’s spring hopes, plans and intentions: the first beams of sunshine, spring cleaning, remodeling, refurbishing. People usually don’t get any further than making plans but the message of the campaign was clear: add some color. IKEA wants everybody to add some extra color in their houses and the world in general.
Advertising Agency:Ddb, Brussels, Belgium
Creative Director:Peter Ampe
Creative Team:Tim Arts, Stefan Van Den Boogaard
Account team:Francis Lippens, Kaat De Brandt, Astrid De Paep
Strategic team:Dominique Poncin, Maarten Van Daele
Design:Andreea Buescu
Dtp:Coraline Barbe, Gaetane Goethals
Advertising Agency: Publicis Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Nico Juenger, Peter Kaim
Art Director: Nico Juenger
Copywriter: Peter Kaim
Tv Producer: Jan Leister
Acount Director: Mirco Brune
Production Company: Acht Frankfurt
Sound Studio: Studio Funk Frankfurt
Published: April 2014
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
