Hasta La Creative!

We here at the Spy couldn’t help but be reminded of Mike Judge‘s highly underrated 2006 film, Idiocracy, when checking out these shorts from Toronto-based agency, Capital C. The shop paints a bleak portrait of a social media-addled future hinged on 6-second sound bites versus long-form content and one which lacks any thought-provoking communique. Yes folks, behold the “Stupidification of Society,” which Capital C created pro-bono for the  TEDxColumbiaSIPA conference that took place in New York on May 8. According to the agency’s chief creative officer, Gary Watson, the films “The Vine Effect” (above) and “The Glass Era” (below) “…very much play into cultural and digital trends. Shortened attention spans. Technology overload. Things that get in the way of spending time with inspirational content that ultimately makes a difference in our lives.”

Short films lamenting the loss of longer-form content? Oh, the irony, but perhaps that’s the point of all this to begin with. Full credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Producers Tamir Moscovici and Paul Proulx, the creative production team behind Urban Outlaw and Painting Coconuts , decided to mark the 15th anniversary of Sony’s landmark Gran Turismo series (and recent release of Gran Turismo 6) with a documentary profiling “the single-minded genius behind Gran Turismo’s birth and breathtaking 15-year evolution,” Kazunori Yamauchi.

KAZ: Pushing the Virtual Divide is a one hour, 24 minute documentary examining the drive and devotion Yamauichi has put into Gran Turismo from its birth through its incredible evolution over the past 15 years. Since the first Gran Turismo game in 1997, the game Yamauchi had wanted to make since he was fifteen years old, he has always gone above and beyond expectations in creating the best games possible. Yamauchi has been one of the most important and interesting figures in gaming over the past 15 years, with a singular devotion to giving gamers the ultimate driving experience. His insane devotion to detail in his racing simulation series can be traced to his love for racing and all things automotive — he really races himself, and often wins. This offers him a unique understanding of what racing is all about, something he brings into each of his games.

If you’re a gamer, and especially if you’re a fan of the Gran Turismo series, it’s a really intriguing — and sometimes nostalgic — look at one of Sony’s most iconic gaming series and the incredible man behind them. Check out the trailer above, and, if you’re interested, head on over to Hulu for the complete documentary. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

What if people only interacted through text messaging? They could still meet up and walk around together, but is our world headed for non-verbal communication ruled by Autocorrect? These are the questions at the root of “The Dystopianest Dystopia Ever,” a short film written and directed by freelance copywriter Jon Murray, who most recently worked at Leo Burnett, Toronto.

In the short film, a guy and a girl meet outdoors with cell phones in hand, ready to talk by texting. People no longer communicate with eye contact or use their vocal cords, but the guy has his epiphany that will undermine the “dystopianest dystopia.” If our future is headed in that direction, doctors who treat Carpal Tunnel Syndrome should be patting themselves on the back.

The video is only two minutes, but it packs an efficient punch. And even if you don’t care about the future of technology, it’s a well-done creative project that you can watch for free, so why not support? Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.