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They’re not Crisps. They’re Phileas Fogg.

Advertising Agency:Publicis, London, United Kingdom

Après différentes séries publiées sur Fubiz, le photographe allemand Kilian Schönberger nous présente cette fois-ci « Braveheart’s Legacy », avec de magnifiques paysages écossais. Des lumières rares et des ambiances où le temps semble se figer. Un beau voyage à découvrir en images ci-dessous.

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The unexpected news came from the shows that were not on the renewal list, including the new comedy “The Crazy Ones.”

A group of New York ad professionals and filmmakers–minus the aid of any agency–including Point Blank Productions director Kim Dempster collaborated on “#StopTheNightmare,” a series of PSAs for Freedom For All, a non-profit created by former Ford Models CEO Katie Ford to end slavery.

“#StopTheNightmare” includes three, 30-second PSAs dealing with the horrors of human trafficking and sex slavery, each ending with the number for a hotline viewers can call to report or get confidential help. The spots highlight the surreal, nightmarish aspects of human trafficking, leaving viewers with the impression of the horrors faced by victims of human trafficking. “Indebted” is probably the most effective of these, showing a man who trades his passport for a card that says “labor.”

Through the nightmarish scenario that follows we learn that he faces this fate for the rest of his life. “Sex Slavery” uses similarly nightmarish imagery to implicate the horrors of a life in the sex trade. “Hidden in Plain Sight,” while not as emotionally affecting, delivers the important message (especially for those who fail to realize the scope of this global problem) that there are over 27 million people being trafficked around the world today. Taken as a whole, “#StopTheNightmare” is an effective, well-conceived statement, and a distinct departure from PSAs utilizing voiceover to educate viewers, opting instead to deliver a visual message about the nightmarish nature of the problem.

“The more I learned about modern-day slavery, all I could say was, ‘this is a nightmare,’ and that was the basis of our visual narrative — the nightmare of what people dream the first night they realize they have been forced into bondage,” explains Dempster.

Dempster enlisted the help of colleagues Lisa Kwon (Kwoni Productions) and Hooligan senior editor Peter Mostert to produce the PSAs, which included a four-month post-production process that included ” photo-real CG environments created by VFX companies Republic and Piranha.” Stick around for credits and the “Sex Slavery” PSA after the jump.

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New Career Opportunities Daily: The best jobs in media.

If you craft your social media campaigns properly, they can dramatically increase brand inquiries and lead generation, just like every other well-crafted element of your marketing plan. However, social has become more complicated in recent years. A new eBook from Marketo, Social Media for Lead Generation, will help you understand how social media is changing and how you can put it to use to improve your marketing results.

In this eBook, you’ll discover:

• How social marketing is shifting toward peer-to-peer influence marketing
• How social sharing amplifies your lead generation — and how to get your audience to share
• The particular advantages and best practices for Facebook, Twitter, LinkedIn, Google+, and SlideShare
• The key social components of a successful lead generation strategy

Download the eBook now to make sure your social media efforts are building your brand and generating leads.

Esqueça os fones de ouvido monstruosos, que apertam as suas orelhas ou que caem quando você resolve sair para aquela corridinha. O Dash promete ser o fone de ouvido que você sempre quis.

Mesmo sendo pequeno e tendo encaixe intra-auricular, ele também é um mp3 player com 4GB de armazenamento, traz microfone embutido (que funciona a partir de indução óssea), conecta com gadgets através de bluetooth, monitora suas atividades físicas, os seus batimentos cardíacos e funciona até como relógio esportivo. Os controles são acessados através do toque na superfície do Dash.

“Ah, mas fones de ouvido intra-auriculares nunca encaixam direito na minha orelha”. O pessoal que criou o Dash também pensou nisso, e criou ‘capinhas’ de silicone para o fone em três diferentes tamanhos  (P, M e G) e a empresa garante que ele não sai do lugar, devido ao design que tem três principais pontos de encaixe no ouvido.

A aceitação do público foi tão grande que o projeto já alcançou 2,8 milhões de dólares em financiamento no Kickstarter. Diante do sucesso, a Bragi, fabricante do Dash, anunciou diversas ‘metas expandidas’ – o alto valor investido pelos financiadores coletivos já garantiu que o Dash consiga ter uma caixinha para armazenamento, controles avançados a partir de um app e até mesmo um aplicativo para Windows Phone. Caso alcancem a marca de 3.333.333 milhões em financiamento nos próximos 17 dias, a Bragi vai oferecer aos apoiadores um modelo de fone branco, outras cores exclusivas e uma cordinha que garante aos mais aventureiros que eles não vão perder o fone em um salto de paraquedas, por exemplo.

Quem se interessar pode adquirir o Dash por 199 dólares com entrega em janeiro de 2015 ou pagar um pouquinho mais, 239 dólares, para recebê-lo a tempo do Natal.

Post originalmente publicado no Brainstorm #9
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Le photographe Vutheara met en valeur les œuvres de The Kooples et le Cyklop qui ont crées des vélos au profit de la prévention routière. Des créations uniques, qui seront exposées au Molière puis vendues lors d’une vente aux enchères. Un événement qui sensibilise le public à l’utilisation des équipements de visibilité.