McCann Macedonia Promotes Local Beer via Chaos and Marriage
Posted in: UncategorizedThere’s no better way to kick off the holiday weekend than with a brew ad.
McCann Skopsje, the agency’s Macedonian branch, obliges with a campaign for Skopsko, billed as the oldest and most popular brand of its kind in said country.
Directed by Milcho Manchevski, the :90 film concerns a series of vignettes alternating between intimate moments with friends and thoughts of impending doom leading up to a couple’s nuptials. Despite the language barrier, one gets the point: disasters averted relationships strengthened with a little help from your friendly neighborhood beer brand and some scenery from Macedonia’s capital city, Skopje.
Regarding the setting and tone of the campaign that carries the tagline “Skopsko for Us,” editor Peter Mostert of post-production company Hooligan explains:
“These spots exemplify Milcho’s knack for creating pictures that masterfully transcend the traditional boundaries of cinema and advertising. While there’s a tendency for beer spots to be overt or cliche, Milcho conceived something refreshing, especially in how these spots contextualize the brand so creatively – from props to situations to environments.”
According to the post-prodco, Mostert is currently cutting a series of :30 spots that will be a continuation of the “Buddies” campaign featuring the same cast.
