Mar
17
In Reversal Since the Recession, Some States Give More Money to Public Television
Posted in: UncategorizedFunding is still off sharply from the 2008 fiscal year, but 35 states have set aside about $191.5 million for 2014.
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Mar
17
Advertising: Family Cable Channels Add Original Series
Posted in: UncategorizedCrown Media Holdings, ABC Family and Nickelodeon Group are among companies that are highlighting original series in upfront presentations, so called because they promote the fall season.
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Mar
16
Media Decoder: Los Angeles Times Fires Writer of Articles on College
Posted in: UncategorizedThe newspaper said Occidental College had not been required to disclose the accusations of sexual abuse and that a reporter’s relationship with a source was improper.
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Mar
16
The Media Equation: A New Model for Music: Big Bands, Big Brands
Posted in: UncategorizedAt the South by Southwest festival this year, historically a place of artistic idiosyncrasy, corporate logos were everywhere.
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Mar
16
Undercover TV Reports on School Security Raise Ethical Questions
Posted in: UncategorizedSchool shootings have prompted efforts by news organizations in recent months to assess the effectiveness of safety measures, but some of these reports have gone disturbingly wrong.
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Mar
16
Spring is Coming! – Scotts Shares Plenty of Reasons to Love Your Lawn (SPONSORED) (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Everyone agrees that a lush green lawn provides a fantastic place to have fun in the warmer months, but did you know that a responsibly maintained lawn is a great choice for the environment? Lawns…
Mar
16
John Matthias – Spreadsheet Blues
Posted in: UncategorizedLe réalisateur Albert Sala, résidant à Londres et Barcelone, a réalisé ce magnifique clip pour un très beau titre de John Matthias nommé « Spreadsheet Blues ». En noir et blanc, des objets gravitent au milieu des étoiles et flottent sur l’eau, au ralenti. Une production signée Village Green et Guinarde à découvrir dans la suite.
Mar
16
AOL’s Latest Web Video Series Is a Tribute to American Industry
Posted in: Uncategorized
A new AOL web series highlighting the rejuvenation of American manufacturing is set to premiere tomorrow, but you can watch the first episode here first. We’ve embedded it below, along with a trailer.
The series, called “This Built America,” will run 50 episodes, one from each state. The episodes will air across a number of AOL properties including AOL.com, Huffington Post, Autoblog, TechCrunch and Engadget. The series is the latest dose of premium content produced by AOL, which it hopes it can sell ads against along with its programmatic offering.
“This is a great example of our continued focus on premium content and brand building,” said AOL global media sales head Jim Norton: “This Built America is a great example of how we are leveraging the premium nature of the AOL ecosystem to help brands tell stories.”
Mar
16
EZPlastic: Silence
Posted in: Uncategorized
Advertising Agency: Mota Comunicação, Fortaleza, Brazil
Creative Directors: Orlando Mota, Thomaz Fernandes
Art Directors: Thomaz Fernandes, Diego Bernardes
Copywriters: Orlando Mota, Thomaz Costa, David Paiva
Studio: Polegar Opositor
Directors: Rafael Neves, Jonathas Alpoim
Photography: JOoão Luis
Art Director: André Rodrigues
Sound Design: Dsan
Published: March 2014
Mar
16
Mack Trucks: Born ready
Posted in: Uncategorized
Advertising Agency: VSA Partners, Inc., USA
Client Engagement: Stratton Cherouny
Creative Director: Matt Ganser
Designers: Tony Mingo, Collin Hall
Copywriters: Alan Snider, Matt Herlihy
Producers: Gregory Sylvester, Selina Hood, Laura Perfect
Project Management: Melissa Keller
Production / Post: Bau-Da Design
Executive Producer: Christina Wagner
Producer: David Lawson
Director / Editor: P.R. Brown
Music: Blast Music Management
Artist: Jordan Lehning
Audio: Hoffman Sound
Mix Engineer: Justin Mayer
Color Grading: Nolo Digital Film
Colorist: Elliot Rudmann
Mar
16
Action Against Violence: Intruder
Posted in: Uncategorized
Production Company: Untitled Films
Director: Steve Gordon
Executive Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: John Houtman, Steve Gordon
Editor: Christina Humphries
Editorial: Rooster Post
Online: Fort York
Mar
16
Hunt Adkins: Saint Patrick
Posted in: Uncategorized
Saint Patrick was a dick. A true history of the patron Saint of Ireland.
Full book: http://issuu.com/huntadkins/docs/saintpatrickwasadick
Advertising Agency: Hunt Adkins, Minneapolis, USA
Executive Creative Director / Copywriter: Doug Adkins
Creative Director / Art Director: Steve Mitchell
Illustrator: Chloe Greer
Published: March 2014
Mar
16
Cena de “Beleza Americana” inspira comercial de bacon
Posted in: UncategorizedEm 1999, Kevin Spacey esteve na pele de Lester Burnham, um homem vivendo uma crise de meia-idade em “Beleza Americana“. Atraído por uma das amigas de sua filha, ele passa a cultivar fantasias com a garota – papel que coube a Mena Suvari -, sendo a mais famosa aquela em que ela está nua, coberta de pétalas de rosas. É exatamente esta cena que serve de insipração para “Good Morning Bacon”, comercial da Primo Smallgoods com criação da Ogilvy de Sydney.
No filme, que tem produção da Curious, as pétalas são substituídas por pedaços de bacon, e em vez de uma garota, o “sonhador” imagina a si próprio coberto pela carne. Para quem é fã de bacon, é um prato cheio…
Post originalmente publicado no Brainstorm #9
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Mar
16
Homens defendem igualdade entre gêneros em HeforShe
Posted in: UncategorizedQuando se fala em igualdade entre gêneros, geralmente as mulheres assumem o papel de porta-vozes, uma vez que são elas que fazem as reivindicações. A United Nations Entity for Gender Equality and the Empowerment of Women, braço da Organização das Nações Unidas, resolveu mudar um pouco essa história colocando os homens para defender os direitos da mulher em HeforShe.
A campanha criada pela Publicis de Dallas conta com um hotsite, que apresenta o projeto e traz links para o Twitter e para o canal do YouTube, para onde os homens podem enviar vídeos com depoimentos sobre a igualdade entre gêneros.
“Estamos em 2014 e mulheres ao redor do mundo ainda estão sendo abusadas, objetificadas e silenciadas. Ainda assim, mulheres constituem metade do potencial mundial e cada uma delas tem direito a uma vida livre de discriminação. Sua voz tem poder – levante-a para dizer ao mundo por que a igualdade para toda mulher e menina é digna de luta”, destaca a apresentação da campanha.
HeforShe conta com porta-vozes conhecidos, como Desmond Tutu, Ban Ki-moon, Matt Damon, Patrick Stewart e Antonio Banderas. No Flickr e no YouTube, já é possível encontrar alguns depoimentos. Vale conhecer.
Post originalmente publicado no Brainstorm #9
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Mar
16
WQXR New York’s Classical Music Radio Station: Baby Gaga
Posted in: Uncategorized
Get to know what gave life to pop.
Advertising School: Academy of Art University, San Francisco, USA
Creative Director: James Wojtowicz
Art Director: William Freitas
Copywriter: Lucas Coutinho
Illustrator: André Cabral
Published: March 2014
Mar
16
Piraeus Bank Romania: The Social Interns
Posted in: Uncategorized
Advertising Agency: MSPS Marketing & Communication, Bucharest, Romania
Creative Director: Dimitris Sideridis
Art Director: Aaron Balazs
Social Media Manager / Copywriter: Corina Dumitrescu
Account: Alina Pila
Web/Mobile Developer: Mircea Andrei
Video Producer: Sorin Manastireanu / Labirint Media
BTL Managers: Razvan Stoian, Liviu Cristache
Published: 2013
Mar
16
Letters at Large by Audra Hubbell
Posted in: UncategorizedLa designer Audra Hubbell dissimule les lettres sur les architectures des bâtiments, le bitume des villes, les escaliers, les plafonds des parkings et les lacs sous les ponts. Sa série « Letters at Large » rassemble un travail photographique et typographique côtoyant les formes de la ville, le tout en noir et blanc bien contrasté.
Mar
16
Tesco Blinkbox Music: Tricky
Posted in: Uncategorized
Advertising Agency: Persuasion Communications, UK
Mar
16
44 Cardboard Home Decor Finds – From Saddle-Like Lighting to Cut Out Cardboard Lamps (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) We’re living in a culture that’s not only obsessed with the obscure, but that also loves to change its mind, which is a contributing factor in the rise of cardboard home decor that boasts…
Mar
16
40 Lingerie Advertisements – From Sultrily Gartered Lingerie Ads to Racy Lingerie Lookbooks (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The old saying that “sex sells” might just ring true in this collection of lingerie advertisements that highlight some scantily clad styles for both men and women that are sure to garner…
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