Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

We’ve got more on Audi’s ad starring Ricky Gervais, Sarah Silverman’s work for Orbit gum and Oscar Mayer’s new meat, peanuts and cheese product.

Continue reading at AdAge.com

Russian oligarchs have much invested in Europe and in the U.S. The inverse is also true. We have much invested in Russia. Russia is big business.

According to The Hill, public relations giant Ketchum has earned more than $26 million representing Russia, and is keeping the country as a client despite the widely denounced incursion into Crimea by the Russian military.

“Our work continues to focus on supporting economic development and investment in the country and facilitating the relationship between representatives of the Russian Federation and the Western media. We are not advising the Russian Federation on foreign policy, including the current situation in Ukraine,” said a Ketchum spokeswoman.

Ketchum also represents Gazprom, the Russian state-owned oil and gas company. With headquarters in Moscow, Gazprom is the largest extractor of natural gas and one of the largest companies in the world.

Another big American companies with a lot on the line in Russia right now is Boeing.

According to the Philadelphia Business Journal, aerospace products are America’s No. 1 export to Russia, and Boeing currently has an 100-aircraft backlog of orders from Russian airlines.

Boeing also has an engineering center in Moscow, and a joint titanium manufacturing operation with a Russian company.

None of these deep connections are surprising in any way. We live in a global economy and many Americans—myself included—have Russian heritage. Some of us grew up reading Russian novels and seeing Russian plays in the theater. Others idolize the Russian hockey players on today’s NHL teams. My point is this current crisis is a family conflict. And Putin is the rogue relative.

For more on that, see this segment from Rachel Maddow:

The post Russia Is A Lot Of Things, A Good Client And Business Partner Among Them appeared first on AdPulp.

OMD has lost the £600 million global media planning and buying business for Vodafone, which will move to either Group M or the Denstu Aegis Network.

The legal dispute began in 2007 over allegations by Viacom that its material was appearing on YouTube without permission.

Consumer goods data powerhouse IRI is enhancing the information it gathers on the food and household items people buy with TV and digital data. The idea is to layer on the IRI scores which represent propensity to buy certain types of product to television programming data from Rentrak and digital audience data from Comscore.

IRI harvests data directly through a panel of 80,000 active consumers, tagging them with scores by product. Now that information is matched by household to Rentrak and Comscore data. Rentrak tracks video-on-demand viewing on 120 million televisions in 210 markets. Digital audience measurement company Comscore gathers information on 1.5 trillion global digital interactions each month.

Rentrak has worked with IRI for a couple years, but the TV data firm’s CEO and Vice Chairman Bill Livek calls this “a massive expansion of a really good working relationship.”

Continue reading at AdAge.com

Here's an unpleasant if novel way to recommend the use of seat belts: Show people detailed instructions on dealing with injuries from not wearing one.

Gyro's Dubai office did just that in a new campaign to educate people about the importance of wearing seat belts in the backseat of cars. The campaign, for a charity called Buckle Up in the Back, takes the form of instructional guides—"How to Get Around in a Wheelchair," "How to Change Your Colostomy Bag"—for dealing with injuries you can sustain from not wearing a seat belt.

The guides are being tucked in the the seat pockets in the backs of taxis and rental cars in the UAE, where people will probably wish they didn't see them. The tagline is: "If you don't wear a seat belt, you're going to need all the help you can get."

"Instead of just telling people they are wrong for not buckling up, we decided to accept that people are ignoring these kinds of public health messages and give advice of how to deal with the day-to-day consequences of life without seat belts," said Gyro Dubai creative group head Neil Harrison. "These guides illustrate a very realistic and unfortunate future that can easily be avoided by buckling up."

Guides and credits below.

CREDITS
Client: Buckle Up in the Back
Agency: Gyro Dubai
Executive Creative Director: Gui Rangel?Account Director: Anna Start?Planner: Mark Haycock?Group Head/Copywriter: Neil Harrison?Art Directors: Charlotte Morand and Moses Anthony?Illustrator: Moses Anthony

Wow, talk about efficient. Fresh off winning the AB InBev Harbin Beer business back in November, BBH China has launched a series of ultra-short television spots for their Harbin Beer World Cup 2014 campaign.

Harbin, the official World Cup sponsor in China, will run the blink-and-you’ve-missed-them spots every night on CCTV1 news and OOH media, where they are expected to reach hundreds of millions of Chinese consumers. As might be expected given the short duration, the ads keep things simple. The above “Freedom Time” exemplifies the approach here: the spot sees a Harbin drinker ignore a call from the boss during the big game, instead using the phone as a coaster. There’s something admirable about the efficiency required of the format, especially in contrast to the lengthy online spots that we see on a daily basis. Check out “Red Card” below, and stick around for the lengthy (7 seconds) “Slide Tackle” after the jump. It won’t even take a minute.

continued…

New Career Opportunities Daily: The best jobs in media.

Outdoor, Online
CARA Welfare

With greater awareness for animal rights, animal rescues have increased through the years. Stray cats and dogs are rescued everyday by adoption centers in the Philippines. Unfortunately, as more strays are rescued, adoption centers run out of room to accommodate more. Without any room, no additional rescues can be done. A campaign was done that aimed to encourage people to adopt strays from adoption centers instead of buying pets from pet shops. As a result, they help free up room at adoption centers allowing more rescues. By showing one’s reflection on the animal’s eyes, we created an engaging medium that tells the viewer that he can be a possible home to strays. Seeing oneself in the animal’s eyes inspires a sense of responsibility and urgency to adopt a stray instead of buying a pet from a pet shop. It turns what could’ve been just an ordinary source of information into a shareable experience. Interactive microsite: http://adoptapet.caraphil.org/

Advertising Agency:DDB, Philippines
Deputy Executive Creative Director:Jimmo Garcia
Creative Director:Bobby Vito
Art Director:Ow Fajardo, Clawe Arcangel
Copywriter:Ogy Yap
Accounts:Danni Tsai
Photographer:Karel Sevilla, Clawe Arcangel
Final Artist:Ow Fajardo, Clawe Arcangel
Print Producer:Ayie Tama, Sharki Librada
Digital Service Head:Ian Ong
Digital Producer:Tina Gerolaga
Creative Developer:Nif Ruedas, Kc Barrios

A Fox revelou hoje o primeiro teaser de “Peanuts”, a estreia 3D de Charlie Brown, Snoopy e seus amigos no cinema.

De cara já se percebe que o estilo de Charles Schulz foi mantido, mas contando com a adição de texturas e profundidade, ao mesmo tempo que quase imita um stop motion.

Dirigido por Steve Martino da Blue Sky Studios, o filme tem estreia marcada para 6 de novembro de 2015, bem a tempo das comemorações dos 65 anos da tirinha de Schulz.

Vale dizer que, os filhos do autor, Craig e Bryan Schulz, estão envolvidos na criação do roteiro.

Post originalmente publicado no Brainstorm #9
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Activia managed to drag Shakira out of wherever she's been hiding and put her in the brand's new "Dare to Feel Good" ad, which gives us an interesting and cartoonishly idealized peek into the pop singer's digestive tract.

No wonder she's so perky all the time. It looks like Fern Gully in there. And here I thought Shakira felt good because she's beautiful and rich.

In any case, Activia's ads bother me in the sense that I can't take adults seriously when they say the word "tummy" and aren't talking to or about a child. Considering where a well-regulated digestive system inevitably leads, I get why they'd want to soften the language a bit, but it still weirds me out.