Hasta La Creative!

A Johnson & Johnson tomou para si uma missão nobre e ao mesmo tempo desafiadora com “Seu Carinho Pode Salvar Vidas”: promover uma campanha para coletar 20 mil bolsas de sangue até junho, quando começa a Copa do Mundo. Para divulgar o projeto, a marca conta com duas cativantes porta-vozes, Sarah e Gabrielli, duas meninas que precisaram de sangue durante o tratamento de leucemia, que agradecem os heróis anônimos que ajudaram a salvar suas vidas.

O filme criado pela The Heart Corporation mescla o depoimento das meninas com imagens de doadores de sangue e informações importantes, como a possibilidade de apenas uma bolsa de sangue poder ajudar até 4 pessoas. No final, as meninas se encontram pessoalmente com alguns de seus heróis anônimos.

Vale o play e a doação.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

(TrendHunter.com) A doting Chinese father has painstakingly built a minimalist Iron Man suit for his superhero-adoring son.

Chu Huang, who lives in Zhejiang Province in China, spent a month making the suit by hand….

The performance of all newspaper websites in the second month of 2014 at a glance.

Creative content agency Bonfire Labs is taking its online video “Beauty Is All Around” from the Internet to broadcast, at the request of client Ricoh.

Ricoh tasked Bonfire Labs with creating engineering a tagline, website, concept/inspirational video, and a how-to video for the worldwide launch of their new camera Theta, which shoots a 360 degree spherical image. For the concept video, Bonfire secured a large studio to serve as a blank canvas for muralist Sirron Norris. For two days, Norris prepped and painted the space, while the Theta captured the process with in time-lapse fashion, with the assistance of a tiny robot (called the roboTap3000).

“The creative behind our concept video revolved around capturing time-lapse images with the Ricoh product, but the product didn’t have the capability to do that,” explains Bonfire Labs creative technologist Phil Spitler. “I needed to find a way to automatically capture moments in time as the mural developed. So I designed and built the ‘roboTap 3000’ to allow us to achieve our creative vision.”

The resulting video (featured above) which debuted on September 5, 2013, was such a success that Ricoh has asked Bonfire to cut 30 and 60-second versions for television audiences both domestically and in Japan.” Our team will assure the broadcast creative makes as much of an impression on audiences as the longer online version did,” promises Jim Bartel, managing director at Bonfire Labs. The broadcast campaign will launch on ESPN in the U.S. and domestic channels within Japan this Spring.

New Career Opportunities Daily: The best jobs in media.

Cadbury's latest video spot for its Ritz and Lu bars features a dancing passport officer who, from the looks of it, might have been a better fit at the Ministry of Silly Walks.

In a continuation of the brand's recent dance-centric ads like "Yes Sir I Will Boogie in the Office" and James Corden's city-spanning lip sync, this new installment brings us an airport employee dancing up the world's longest escalator and striking a pose on a courtesy cart that appears to be driving itself. For once those aren't completely unbelievable situations; the monotonous drudgery of air travel does this sort of thing to people's minds. You saw his office. It looked like I Am Legend in there until he cracked open that Cadbury bar. 

We’re barely into 2014 and already the biggest digital disruptors are either flexing their muscles anew or apparently getting ready. Google acquired Nest for $3.2 billion, Apple said it has nearly $160 billion in the bank, Amazon is reportedly close to shipping a set-top box for your TV, Microsoft has sold millions of its Xbox One game consoles and Facebook followed its announcement of a record quarter by spending billions to acquire WhatsApp.

It’s an intensifying battle of mythical proportions, and to faraway marketers and product managers in non-digital industries like banking, pharmaceutical or consumer packaged goods, it may seem not worth much thought — because there’s little they can do about it.

True, you can’t affect how the battle proceeds. But marketers of every kind will have to care dramatically about the outcome of these battles, because these giant digital platforms are fighting to define the very nature of audience itself. Thanks to digital disruption, audience will soon no longer matter.

Continue reading at AdAge.com

CDW knows it has something in Charles Barkley that resonates with sports fans and IT decision makers, but in its latest March Madness-focused campaign the enterprise IT products-and-services provider is trying something new: social media.

In its fifth marketing effort using Mr. Barkley, CDW partnered with sports-and-technology information provider STATS and Reddit during the NCAA tournament for its “Smart Growth” campaign.

The decision to add a social component to what already seemed like a winning formula was made in hopes of connecting more directly with potential customers.

Continue reading at AdAge.com

Pour sa nouvelle campagne imaginée par The Classic Partnership Advertising, le magazine mensuel National Geographic a choisi de mettre en avant la pluralité de sa ligne éditoriale. Il s’y mélange faune, flore et faits historiques sur un point d’interrogation géant. Mettant en avant la signature de la campagne : « Stay Curious ».