Hasta La Creative!

(TrendHunter.com) Although the idea of donating one’s organs after death is an admirable thought, it comes as no surprise that many people don’t actually follow up on it; the Movimento Bandeiras Brancas…

Surf Sauna est né de la température des océans glacés, afin de profiter de l’hiver en se relaxant dans un refuge chaleureux pour les surfeurs qui bravent l’eau froide. Un sauna esthétique tout en bois clair, et à la forme atypique. Une belle création à découvrir en photos et vidéo dans la suite de l’article.

With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential customers where they are: online.

DigitasLBi created digital spots to help generate awareness for Sprint’s Small Business Solutions group, which offers mobile point-of-sale solutions, asset tracking, mobile products and cloud services for small-business owners. A 24/7/365 support team also comes as part of the deal.

The digital videos were launched during the first and second weeks of March, with a third set to release on March 28. All are on YouTube, with promotions for the spots posted to Sprint’s LinkedIn and Twitter handles. There is also direct mail; email with the video embedded; and banners on Sprint.com driving viewers to a landing page.

Continue reading at AdAge.com

If you visited a fast food joint or designer clothing chain, PayPal wants to know. The company has linked up with mobile location tracking firm Placed to connect the ads served through the PayPal ad network to real-world store visits.

Placed has a panel of around 125,000 app users who agree to have their mobile location data tracked in exchange for gift cards, contest entries and other goodies. In addition to tracing their movements through actual GPS and wi-fi data, the company surveys users to validate that location information, asking them which shops or eateries they’ve visited. Did they go to McDonald’s or the Costco next door?

By inquiring specifically about business visits, and peppering a list of possible responses with intentionally false choices, Placed aims to validate location data that sometimes may be faulty. From there, the firm evaluates which consumer demographics under- or over-index for visiting particular businesses.

Continue reading at AdAge.com

With the opening series between the Dodgers and Diamondbacks (finally) kicking off the MLB season this Saturday in Australia, Hub Strategy, AOR for the Oakland Athletics, have just launched the fifth incarnation of their award-winning “Green Collar Baseball” marketing campaign for the A’s.

There’s been reason to celebrate in Oakland the past two years, as the A’s have won back-to-back AL West titles. This year, for their integrated campaign featuring “eight television commercials as well as print, outdoor, digital & social advertisements,” Hub Strategy wanted to up the personality factor. There’s certainly no shortage of personality for the A’s, and Hub had a blast working with the players on the new campaign, with Hub CEO/Creative Director DJ O’Neil calling it “by far my favorite work yet.”

The feeling is mutual, as A’s VP of sales/marketing, Jim Leahey, says, “We feel that this year’s TV commercials may be our best ever and we are confident that our fans will enjoy connecting with the fun personalities of our players.”

So far, two of the eight TV spots have been revealed: “Tunnels of Greatness” and “Tarp Therapy.” “Tunnels of Greatness” — featuring Josh Donaldson, Jarrod Parker, Sonny Gray, Sean Doolittle and Derek Norris — is a lot of fun, built around the idea of extending the “Home Run Tunnel” celebration to other, more mundane aspects of the game. “Tarp Therapy,” which references Donaldson’s spectacular tarp catch from last season, isn’t quite as effective. It’s the kind of concept that might look funny on paper, but doesn’t play out so well on tape (although they deserve bonus points for featuring Mike Gallego). Hopefully the rest of Hub Strategy’s “Green Collar Baseball” spots can build on the momentum of “Home Run Tunnel” and give fans one more reason to cheer on the A’s. Here’s the info we have on the remaining six spots:

• Secrets of the Game: Young players Parker, Gray and Norris turn to veteran Brandon Moss for his secrets to success in the majors.
• Unicorn 2.0: Doolittle and Parker attempt to take the signature unicorn bullpen ?backpack to another level this year.
• Generations: Moss learns that for some fans, being on the field for a fireworks show can fulfill a lifelong dream.
• #winning: Doolittle coaches Bob Melvin, Curt Young and Mike Gallego on social media best practices.
• Holding Him On: Moss is a talkative guy, and his mouth can be as much of a weapon as his bat.
• Pre-Internet: Coaches Young and Gallego both reflect on how much has changed since their 1989 World Championship with the A’s.

You can watch “Home Run Tunnel” above, and stick around for “Tarp Therapy,” along with credits, after the jump continued…

New Career Opportunities Daily: The best jobs in media.

Um dos principais desafios dos ciclistas é se fazer ser visto nas ruas, em especial quando pedalam durante a noite. Alguns se utilizam de luzes piscantes no capacete ou na própria bicicleta, tiras de adesivos reflexivos e há até quem aposte em vestimentas especiais, que refletem a luz.

Por isso que a bicicleta Lumen, criada pela Mission Bicycle Company, é tão bacana. O material usado na sua fabricação retro-reflete a luz que incide sobre a bike, fazendo a magrela brilhar como se fosse feita de neon. Desse jeito, o motorista consegue perceber o ciclista, e a pedalada fica mais segura.

A vantagem da retro-reflexão, em relação a outros materiais reflexivos, é que ela retorna a luz para a fonte de origem, ao invés de dispersar a iluminação. Ou seja, assim que o farol do carro ou do ônibus bater na bike, ele voltará para o motorista, alertando sobre a presença de quem pedala.

O precinho de uma dessas, contudo, não é para qualquer um – a Lumen ainda está aguardando financiamento no Kickstarter, e o modelo mais barato custa a bagatela de 1.245 dólares. Segura, bonita, brilhante, mas uma facada, né? Existe também uma opção mais barata, que inclui apenas o quadro e o garfo, que sai por 499 doletas… pelo menos alivia um pouquinho.

Post originalmente publicado no Brainstorm #9
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