Hasta La Creative!

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If you were a miniature version of Abraham Lincoln, you'd be super excited about modern Illinois, according to the state's tourism campaign, which has brought back MiniAbe for another round of quirky sightseeing.

It sort of makes sense, if you're arrogant enough to compare yourself to one of history's (and the state's) great figures but also humble enough to think of yourself as merely a downsized plastic replica.

MiniAbe channels Joey Lawrence in the new spot, from JWT Chicago, as he utters "Whoa" wherever he goes. The approach also makes the footage of tourist locations a little more rewarding than your average vanity shots. It's hard not to wonder though, if MiniAbe isn't a distant relative of whoever's driving London's little yellow street-cleaning submarine.

The "Be More Whoa-ed" campaign launched Monday in 16 U.S. markets and will reach the U.K., Germany, Canada and national cable later this spring and summer. A second spot in the spring campaign will break in early May.

Credits below.

CREDITS
Client: Illinois Office of Tourism
Deputy Director: Jen Hoelzle
Assistant Deputy Director: Jan Kemmerling
Marketing Manager: Lisa Link

Agency: JWT, Chicago
Executive Creative Director: Dan Bruce
Creative Director, Copywriter: Gary Korrub
Creative Director, Art Director: Terra Hambly
Executive Producer: Alec Pinkston
Agency Producer: Carolyn James
Group Management Director: Erin Clark
Senior Account Director: Brendan Riley

Director: Seth Henrickson
Production Company: Odd Machine
Editor: Steve Morrison
Director of Photography: Seth Henrickson
Sound Design: Eric Cauwels, Chicago Recording
Media: Maxus

For some reality-heavy cable entertainment networks the move to scripted programming is proving to be a long road.

NBC Universal’s E! Network will be looking to sell its first scripted series, “The Royals,” to advertisers in this year’s upfront.

This will be the third year in a row, however, that E! will tell advertisers that scripted projects are coming. None of the previously mentioned series have yet made it to air, and the network lineup remains saturated with reality and talk fare such as “Keeping Up With the Kardashians,” “Giuliana & Bill” and “Fashion Police.”

Continue reading at AdAge.com

(TrendHunter.com) If your cat likes to burrow itself into a anything and everything then this is the perfect cat pillow. If your cat just sleeps all day, again this is a perfect cat pillow for you, and if you just…

Le photographe Greg Barth, spécialisé dans les clichés et set-up surréalistes, jouant avec les perspectives et les objets, nous propose cette série incroyable réalisée pour Little Burgundy magazine. Des images très réussies, sans retouches, créées spécialement pour The Illusions Issue.

Mesmo com bons exemplos para nos surpreender, algumas estratégias publicitárias já se tornaram tão batidas que viraram clichês. São buzzwords em letras garrafais, trens e metrôs simbolizando o progresso, cientistas de jaleco em referência à tecnologia científica, carros circulando pelas ruas das grandes cidades para dar a impressão de velocidade e timelapses representando o tempo que passa. Tudo isso com uma voz grave narrando o que seriam os os principais pilares da empresa. Exceto que, nesse caso, é apenas uma grande tiração de sarro. 

Com base em um poema de Kendra Eash, a Dissolve usou seu próprio banco de dados de clipes HD para retratar como seria um ‘comercial genérico’, reunindo alguns dos principais lugares comuns da publicidade.

Sarcasticamente, o comercial da marca provoca os criativos a fazerem ‘algo mais’ com o material fornecido pela empresa – que, afinal, não precisa ser usado apenas para retratar clichês.

Post originalmente publicado no Brainstorm #9
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BuzzFeed is giving WPP’s Mindshare data on some of the fast-moving stories on social media to help the media agency shape both real-time and long-term campaigns for its clients.

Mindshare plans to announce the partnership widely Wednesday morning after BuzzFeed founder and CEO Jonah Peretti presents to the agency’s leadership team.

The partnership is the latest step in BuzzFeed’s effort to deepen its ties to media agencies. Last May, BuzzFeed teamed up with Vayner Media to roll out its Social Storytelling Program, which aims to seed the market with agencies and people that will produce BuzzFeed-style posts. It began working with indie shop Horizon Media and Interpublic Group of Cos.’ UM last August as part of a similar program that gave them metrics on the effectiveness of branded content.

Continue reading at AdAge.com

(TrendHunter.com) If you’re wondering what your go-to footwear fashion ought to be this Spring, have a look at the Common Projects collection.

These Common Projects shoes fit any style, from formal wear to casual…

Arrow Electronics is looking to ditch its self-proclaimed “biggest electronics company you never heard of” label. One year after its first national TV campaign brought down its corporate website, it’s using animated digital ads to help tell the story of what the company does.

In this phase of its rebranding effort, Arrow sales staff have been showing off the YouTube animated shorts on their iPads for the past few weeks — with the latest incarnation set to release this week. The 30-to 60-second pieces are part of Arrow’s “Five Year Olds on Five Years Out” campaign, which highlights the company’s various services as told through the mind of a five-year old.

Each short opens with a child drawing a scene, which turns into a short animated story depicting a theme affiliated with the company’s service areas — from lighting to aerospace, mobility and cloud.

Continue reading at AdAge.com