(TrendHunter.com) Graphic artist Jiro Bevis’ latest works of pop culture illustrations are completely captivating. The London-based artist has an uncanny knack for taking even the most obscure pop culture…
By now, many of you have seen a video called Belief which asks us to believe that hoverboard technology has been invented. The video begins with Christopher Lloyd (who played Dr. Emmett Brown in the series) arriving in a Delorean.
The video, which promises what we are about to see is real, features Terrell Owens, Moby, Tony Hawk, Schoolboy Q and Bethany Cosentino, gleefully hypes the the technology “invented” by a company called HUVrTech.
Clearly, it’s fake. That’s not in question. There are plenty of clues throughout the video allowing any sane person to come to that conclusion.
But what is it promoting? There’s been talk of a fourth Back to the Future movie for years. Could it finally be happening and could this be a viral stunt for the movie? Perhaps.
Nick Statt, who wrote a lengthy article on the video, said,Whatever the purpose of this, Internet debunkers were quick to suss out the source of the video’s production. On the online portfolio site of Lauren Biedenharn — a costume designer and an artist based in Los Angeles where, as well as being the home of Hawk, Schoolboy Q, and Consentino, the video was shot — the most recent line of her resume reads, ‘Commercial: Back to the Future HUVR BOARDS.’ Her employer and the producer of said commercial: comedy video Web site Funny Or Die.”
That resume reference seems to have been deleted which is an even more telling sign something’s going on.
With upwards of 4.3 million views, the video, whatever it’s for, seems to have accomplished its goals, whatever they may be.
UPDATE: As the resume hinted, it’s the work of Funny or Die. But no connection to a Back to the Future movie.
What's being billed as network TV's first medical marijuana commercial is running in New Jersey this month, and soon this sad little ad will reach Chicago and Massachusetts as well.
The spot is for Marijuana Doctors, a medical Marijuana provider that links patients with doctors who are able to prescribe it. (Although Colorado has legalized pot for recreational use, the law forbids retail advertising, so don't expect ads about smoking for fun any time soon.)
The ad, only airing from 10 p.m. to 5 a.m. and not on children's networks, is poorly shot, looks like it was edited back in the '80s and has atrocious background sound. Then there's the concept, which is probably even worse.
We meet a shady gentleman by a trash bin who offers to sell us shady street sushi. He's got tuna, sweet shrimp, and a coat full of rolls. The voice over says, "you wouldn’t buy sushi from this guy, so why would you buy marijuana from him?" If this was a play for legitimacy, shouldn't the advertiser have created a spot that doesn't look like it was purchased on a street corner too?
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No word yet on what his exact title is (we’re hearing communications planner), but sources in the know confirm that Matthew Baker, who has spent nearly the lat 18 months at Arnold Worldwide’s New York branch as VP/group planning director/digital director, has split for a new gig at Anomaly. From what we’ve been told by sources on the Spy line, Baker was “the digital brain” of ArnoldNYC and according to one source, “Matt is a gentleman and a talented Planner, so it’s a huge loss for us.” No word yet on if there are plans to replace but we’ll keep you posted.
New Career Opportunities Daily: The best jobs in media.
Dentre as milhares de versões do épico selfie do Oscar, Matt Groening resolver fazer a sua.
O criador de “Os Simpsons” não apenas simpsonizou a foto, como também mostrou a verdade não revelada. Alguém que tentou, mas ficou de fora.
Veja abaixo o tweet original:
The ugly true story of that Oscar® selfie can finally be told! Let's break Twitter again. Look for Bart. pic.twitter.com/tdfr3Juhff
— Homer J. Simpson (@HomerJSimpson) 5 março 2014
Post originalmente publicado no Brainstorm #9
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Coming to an iPad near you: iAds that look a lot like TV ads.
Apple will roll out new video iAds this year that will automatically play full-screen within iPhone and iPad apps, according to people with knowledge of Apple’s plans. Currently someone has to click a mobile banner for a brand’s video iAd to play.
The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.
Creative agency Don’t Panic realized the hardest part of getting people to care about a crisis going on in another part of the world is to remove its remoteness and make it feel relevant and immediate, closer to home. So, to promote Save the Children UK’s initiative supporting child refugees in Syria, Don’t Panic created the above 90 second video imagining how a similar conflict in the UK could sink a London child’s life into despair over the course of a year.
The video shows one second a day (okay, so some days are skipped since the 90 seconds wouldn’t add up to a year, but that’s not important right now) of the child’s life as she goes from a comfortable middle class existence to a homeless and fatherless refugee haunted by the horrors of war. It is brilliantly shot, and the second a day format delivers the message with maximum impact, showing how quickly war devastates children’s lives. It opens with the child happily celebrating a birthday, and closes on her despondent stare the following year as she is presented with a rather sad looking birthday cake in a refugee tent. The harrowing footage is followed by the message, “Just because it isn’t happening here doesn’t mean it isn’t happening” — a perfect call to action that shakes the complacency all too easy to feel about a far away problem.
“It’s easy to forget that Syria was a middle income country, where children enjoyed the benefits of education, healthcare and the other basic rights our children take for granted—not to mention Facebook accounts, video games and youth culture,” Jack Lundie, director of brand and communications at Save the Children told Adweek. “We hope the video will resonate with the public, particularly those who don’t know much about the situation in Syria, and offer a new perspective on the devastating impact this conflict is having on innocent Syrian children.”
The PSA is timed to coincide with “with the buildup to the third anniversary of the Syrian crisis, which has left 100,000 people dead and 2 million more as refugees.” You can learn more about the Syrian child refugee crisis on Save The Children’s page here.
New Career Opportunities Daily: The best jobs in media.
Le photographe Mo Devlin basé aux Etats-Unis aime photographier en macro des fleurs gelées pour en faire des compositions abstraites. Il capture différents motifs, la lumière ainsi que la texture et les détails de chaque fleur glacée. Son magnifique travail est à découvrir dans la suite de l’article.
Can you believe that over one third of the U.S. population has tried using a dating site to find their match? It’s really not all that unbelievable considering how wired we are to the Web. But if you were to rewind, say, a decade or so ago and mention that you were looking for love online, you’d get laughed at.
In a lot of ways, it was “taboo” to search for attraction using the Web. Everyone just assumed that it was too impersonal and that a real match could only be found when you’re face to face. They said it would never last.
I’m one of those outliers.
I happened to have met my girlfriend through a dating site, but it wasn’t just the site that got things started – it also happened to be a mix of social media.
Story Time:
I had just got back from going overseas for a much needed vacation. When I returned, I realized that I pretty much lost all contact with most of my local friends because they had moved out of the area (this was right after everyone was graduating college). It also meant the girls I had once talked to were now steadily going with other guys since I never really pursued a relationship when I was in town.
So I decided to try a dating site with a social angle that would allow me see what was happening in my area but also let me get in touch with people. It worked like a mix of meet ups and dating – we found some local events that we were both interested in and that’s when things really began to click. After a whole lot of hits and misses, I finally found the ‘one’.
We clicked almost immediately and the more we talked the more we realized we were actually part of the same social circles! I was big into going to electronic music shows and it turns out she had been promoting them in the area – what a coincidence right? Even more so knowing that she had been to many of the same shows … I had just never noticed her at the time.
It’s been almost three years now and things are going great.
My story isn’t all that unconventional these days, though. You’re seeing it happen more often than ever before, especially since we have awesome apps like Snapchat. There’s almost zero barrier to connect with someone unlike before when you had to wait it out at a coffee shop or hope you’d get noticed when passing through the office.
Some people say that social media is ruining dating. They say that it puts too much information out there in one go, but let’s be honest: this is information we’d want to know before choosing someone in the first place, right?
Let me break down how things have really changed thanks to social media:
There’s a flip side, of course, like people scripting their “game” or even using it maliciously to get money or bully others, but this happens on the fringe. There are also those fall to temptation due to digging up old flames on sites like Facebook.
But overall online dating and social media has given us a much safer, enjoyable environment to find someone special. It’s far more open than it ever has been. You’re no longer stuck behind a name (or online avatar) chatting late at night in a public chat room or on instant messenger hoping the person on the other side is who they say – it’s all out there in the open!
The Web, with the options like dating sites, and the combination of social media, which can keep things fun and engaging, are a true match made in heaven. Some will need to grind through the matches while for other it’ll just click right away. Ultimately, even if you don’t find that special someone, you’ll still find a great mix of people worth knowing.
The post The Unconventional Attraction: Online Dating & Social Media appeared first on AdPulp.
Diversos vídeos do tipo 1 segundo por dia fizeram sucesso nos últimos anos, até com a existência de aplicativos que facilitam o trabalho. Utilizando essa estrutura, a ONG britânica Save The Children criou um poderoso comercial que alerta sobre a situação das crianças na Síria, onde mas de 11 mil foram mortas e 11 milhões se tornaram refugiadas.
No filme, acompanhamos o cotidiano feliz de uma menina em Londres, que captura um segundo de sua vida todos os dias. O início de uma guerra, porém, muda tudo, e ela passa de um aniversário alegre entre a família e amigos, para um comemorado numa barraca militar.
Criada pela agência Don’t Panic, a campanha assina com a frase: “Na?o e? porque na?o esta? acontecendo aqui, que na?o esta? acontecendo”, em uma tentativa de fazer a crise na Síria parece menos remota do que parece.
Post originalmente publicado no Brainstorm #9
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Gweleo.Com
Advertising Agency:Havas, Paris, France
CoCEO:Vincent Mayet
Creative Director:Thomas Derouault
Art Director:Franck Lebraly
Copywriter:Marie-Hélène Versigny
Illustrator:Vincent Boudgourd
The Advertising Standards Authority has taken the rare step of withdrawing Paddy Power’s controversial Oscar Pistorius ad pending its investigation.
The Advertising Standards Authority has taken the rare step of withdrawing Paddy Power’s controversial Oscar Pistorius ad pending its investigation.
Don’t Panic is out with a powerful Save the Children PSA which calls attention to the crisis in Syria by examining what would happen to a girl in London — one second at a time — if the crisis came to the UK.
The 90 second video, which begins with the girl’s birthday and ends with her next, starts out lovingly enough with shots of warm family life. It then shares the tragic changes to the girl’s life were the crisis occurring in her own back yard.
The video ends with “Just because it isn’t happening here doesn’t mean it isn’t happening.”
The work coincides with the lead up to the third anniversary of the crisis
Yes, you read that right. Porn site Pornhub has launched its Creative Director Challenge, a competition soliciting high-quality, “safe-for-work” designs for an upcoming multimedia advertising campaign. The winner of the challenge will be rewarded with a one-year paid employment contract as the official Creative Director of Pornhub.
Interested parties should check out the challenge site (a totally safe-for-work Tumblr site)
And there a full-on creative brief for you to review as well:
The creative brief
Traditionally, porn has been a taboo subject – but the fact is, over 35 million people visit Pornhub.com everyday! How do we reach the next 35 million? We need a national advertising campaign that can be channeled through mainstream media. We need to spread the word that porn has something for everyone, and Pornhub should be your go-to site for free videos whenever and wherever you want.
Why is this a challenge? As opposed to internet advertising, where you can show some nudity and people will click, conveying our message through mainstream media will be challenging. We need to promote Pornhub through a G-rated ad campaign without risk of offending, while still being a bit cheeky and fun.
The winning ad campaign will need to take these concerns into consideration, while clearly promoting the Pornhub brand and logo. Download the Pornhub branding assets package.
Submission guidelines
– The ad must be G-rated and “safe for work”. It can be a Print ad (for magazine, newspaper), billboard or other signage, or a storyboard detailing a TV commercial or viral video.
– The Submission must be in jpeg, png, mov, or mp4.
– The Submission must be in English.
– The Submission must be G-rated and deemed “safe for work” so that it may appear in mainstream (non-adult) advertising mediums.
– The Submission must include a text description detailing your vision and what type of advertising medium(s) you feel it would be appropriate for.
– The Submission must be an original advertisement for Pornhub.com and must include the official logo. Download the Pornhub branding assets package.
– You may submit up to six (6) entries. Submissions must be different and not substantially similar.
– To enter you must be at least 18 years of age or older as of date of entry.
Zhou Mi est un photographe chinois vivant à San Francisco. Ce dernier a imaginé, en collaboration avec la designer Ma Ke, la série The Earth, réalisée au Tibet. Des clichés en noir & blanc mélangeant mode, documentaire et photographies de paysages dans une série d’images à découvrir dans la suite.
Pablo Del Campo, the regional creative director of Saatchi & Saatchi Latin America, has been promoted to the position of worldwide creative director at the creative network.
For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote.
Last month's hidden-camera stunt in Norway, in which a child sat freezing without a coat at a bus stop in winter, did just that. Now, Save the Children has released its own U.K. campaign to make the horror in Syria feel real—the 90-second video below, which does so to devastating effect.
The ad, by creative agency Don't Panic, imagines if what has happened in Syria were to happen in London. Amazingly shot, it uses the structure of the popular one-second-a-day videos to show an ordinary girl's world falling apart over a period of a year (from birthday to birthday)—as her comfortable middle-class existence evaporates and she finds herself a homeless and fatherless refugee amid the horrors of war.
The video coincides with the buildup to the third anniversary of the Syrian crisis, which has left 100,000 people dead and 2 million more as refugees. On-screen text at the end reads: "Just because it isn't happening here doesn't mean it isn't happening."
"It's easy to forget that Syria was a middle income country, where children enjoyed the benefits of education, healthcare and the other basic rights our children take for granted—not to mention Facebook accounts, video games and youth culture," says Jack Lundie, director of brand and communications at Save the Children.
"We hope the video will resonate with the public, particularly those who don't know much about the situation in Syria, and offer a new perspective on the devastating impact this conflict is having on innocent Syrian children."
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For Americans, TV is becoming the second screen. According a survey by the Pew Research Center, 53% of U.S. Internet users would find it “very hard” to give up web, compared to 35% for TV.
That’s a wakeup call for marketers and an opportunity for insurgent media brands. That’s why Ad Age is bringing four digital media CEOs together with some of the nations biggest at Ad Age’s Digital Conference on April 1-2 in New York City:
Hulu CEO Mike Hopkins
Samsung bought five-and-a-half minutes of airtime on the Oscars — a hefty expense to win attention on one of the country’s premiere advertising events. Yet what got everyone buzzing the next day wasn’t one of its lavishly produced commercials, but a single photo on Twittter.
When host Ellen DeGeneres whipped out a white Galaxy Note 3 in front of 43 million viewers to take a selfie of the star-studded front row at the event, Samsung struck its own Oscar gold. With more than 3 million retweets within two days, the snapshot is pretty much assured a position in social marketing history next to Oreo’s blackout tweet during the 2013 Super Bowl.
Samsung isn’t discussing exactly how the picture came to be. But the marketer spent an estimated $20 million on the broadcast, which likely included its sponsorship deal with ABC as the official behind-the-scenes sponsor. It also inked a Twitter deal for promoted celebrity selfies from the greenroom backstage. Its creative agency is 72andSunny and media shop Starcom Mediavest.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.