Mar 05

Apple Bringing Full-Screen Video iAds to Mobile

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Coming to an iPad near you: iAds that look a lot like TV ads.

Apple will roll out new video iAds this year that will automatically play full-screen within iPhone and iPad apps, according to people with knowledge of Apple’s plans. Currently someone has to click a mobile banner for a brand’s video iAd to play.

The people described these new video ads as “interstitials,” suggesting that they’ll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game’s level or finishing an article.

Continue reading at AdAge.com

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