Mediabrands, the media agency group at IPG, has tapped the data giant Experian Marketing Services to build a system combining TV data from Rentrak and mobile web browsing data from ComScore.
Rentrak, already a Mediabrands vendor, touts household-level TV data from millions of set-top boxes. ComScore has abundant mobile data. Both will now provide information into Experian, which will match data so that Mediabrands can work with one panel containing data on TV and mobile web use.
“In the same household where someone is watching ‘Modern Family,’ you also have usage of Morningstar.com or Edmunds.com, which shows a strong tie of people who watch certain TV shows having a particular set of online behavior,” said Evan Goldfarb, senior VP-sales at Rentrak.
Aproveitando as Olimpíadas de Inverno, a Coca-Cola explora novamente seu conceito de união e harmonia entre povos. Desta vez no espaço, e com a velha rivalidade Estados Unidos vs. Rússia.
Dois astronautas, um de cada país, assistem uma partida de hockey no gelo, até que se vêem obrigados a salvar a Estação Espacial Internacional do refrigerante derramado em gravidade zero.
L’artiste italienne Haari Tesla fait le lien entre l’infiniment petit et l’infiniment grand en confrontant deux univers qui se ressemblent quand on les observe : celui des micro-organismes et de l’espace. Le rendu donne l’impression de voir des nébuleuses, supernovas et galaxies. Une plongée astrale à découvrir.
Havas reported organic revenue growth of just 1% for 2013 and revenues of $2.4 billion, with digital accounting for 26% of the total. Fourth quarter growth was 1.6%.
The French group, which last month promoted Yannick Bollor, son of its biggest shareholder Vincent Bollor, to CEO after the departure of David Jones to start a new tech business, is growing at a slower rate than competitors Publicis Groupe and Omnicom.
Havas’ revenue was down by -1.7% in North America to $768 million, which the company blamed on account losses at Arnold and a “softening” of the healthcare business. The fourth quarter was slightly better, with, with North American revenue down just 1.2%.
Samsung and Telefonica/Vivo join forces to show some love for Raul Seixas, a legend in Brazilian rock circles, by creating the first ever music video for his tune, ““Metamorfose Ambulante.”
The song, which translates as “Walking Metamorphosis,” was composed about 40 years and helped launch Seixas to stardom in his home country. Samsung and Telefonica/Vivo’s music video is a loving homage to Seixas that simultaneously shows “how technology changes people’s lives and how the power of connections can transform human beings.” Seixas’ family “participated in each stage of development” for the project. The large-scale film production was “shot by a team of 75 professionals in Argentina’s Sierra de la Ventana,” an ideal location for the music video’s Stone Age setting.
An app is available in addition to the film, which allows users to upload their photos and transform them into a characterization of Seixas, likely inspired by the hundreds of Seixas impersonators who transform themselves for an annual parade in downtown São Paulo celebrating Seixas’ birthday. The app and music video are both part of a new branded content campaign for Telefonica/Vivo from the agency Africa. Stick around for credits after the jump. continued…
Whether they want to admit it or not, mobile advertisers and the ecosystem in which they operate facilitate data harvesting by the National Security Agency. U.K. newspaper The Guardian reported recently that mobile apps including Rovio’s popular Angry Birds game leak gender, age and location information about users, and that such information has been intercepted by the NSA and British intelligence agency Government Communications Headquarters.
The Guardian story also suggested mobile ad networks play a role in data dissemination, and mentioned mobile ad firm Millennial Media in particular.
“Let us be very clear: Millennial Media has not and does not work with, nor pass information to, the NSA, GCHQ, or any other such agencies,” stated a Millennial spokesperson who said the company did not want to be interviewed for this story.
Pancreatic Cancer Action has issued a thoughtful, heartfelt defense of its controversial U.K. awareness campaign that shows sufferers saying they wish they had other types of cancer with higher survival rates.
One print ad in the series uses a quote from 24-year-old pancreatic cancer patient Kerry Harvey—"I wish I had breast cancer"—as its headline and notes that the survival rate is only 3 percent, the lowest among all 22 common cancers.
"With a limited budget, it was vital that the advert would stand out and provoke thought and initiate discussion among members of the public, the media and influencers," PCA chief executive Ali Stunt writes in the Daily Mail. Stunt says the work, from Team Darwin, "reflects the genuine insight of many pancreatic cancer patients upon diagnosis, and how it feels to be diagnosed with a disease that leaves you with no hope at all."
The effort, which includes a video that focuses on the troubled faces and intense emotions of those diagnosed with the disease, has drawn significant fire:
• Breast Cancer Campaign CEO Delyth Morgan says she was "shocked and saddened" by the initiative. "While the intention of the campaign is great, the adverts are hugely upsetting and incredibly insensitive and divisive."
• Breakthrough Breast Cancer chief Chris Askew said his organization would "strongly dispute any message which suggests that one type of cancer is preferable to another," adding, "I've yet to meet a man or woman with breast cancer who would consider themselves in any way fortunate to have received a diagnosis."
• Writing on cause-marketing blog Osocio, Reuben Turner, whose grandfather died of pancreatic cancer, calls the ads "the last resort of the desperate," though he concedes this: "Maybe that's the point. Maybe these people are desperate. Desperate for attention. Desperate for funds. Desperate for a cure."
PCA executive Stunt has known such desperation firsthand: "When faced with a 3 percent chance of surviving more than five years, it is not unreasonable to wish for a cancer with a better survival rate. This is exactly how I felt when I was diagnosed with the disease in 2007."
"The attention this campaign has received," she adds, "has also paved the way for a symptoms-awareness campaign that we launched on the London Tube this week. Our aim is to save lives, and that is achieved by early diagnosis, which come from creating awareness wherever and whichever way we can."
Burger King’s 2013 results may not have been as strong as 2012’s, but the chain is touting its U.S. value positioning and fewer but “more impactful” product rollouts such as Satisfries as a boon for the company.
In an earnings call today, North American President Alex Macedo said that the company’s stateside strategy is to deliver compelling value and focus on fewer and “more impactful” product rollouts that he said are “easy for customer to assimilate” to. He touted the two big product rollouts in the fourth quarter: the Big King, a burger that emulated McDonald’s Big Mac and was introduced as part of Burger King’s two for $5 sandwich promotion and its BBQ Rib sandwich. The latter was launched in November for $1 and aimed to capitalize on the popularity of McDonald’s McRib.
The chain posted its second consecutive year of same-store global sales growth, up 0.5% for the year compared with a 3.2% rise in 2012. The chain’s U.S. and Canada same-store sales for the full year were down 0.9%; they were up 3.0% in 2012.
With Bob Costas sidelined, Matt Lauer of “Today” is also on prime time, with little sleep. “I can’t do this schedule for any prolonged period of time,” he says.
It’s been a busy day it seems at camp Crispin as the MDC-owned agency has promoted two of its veteran staffers to role of managing director in separate offices. In Boulder, 10-year vet Danielle Whalen, who most recently served as EVP/group account director on Applebee’s and Fruit of the Loom, has assumed the MD role. Whalen originally joined CP+B in 1999 as an account manager supervisor, but left two years later and then rejoined the agency in ’04 to help lead the Burger King business. During that heyday, the agency produced such efforts as, yes, Subservient Chicken and subsequently award-winning campaigns like Whopper Freakout. In addition to BK, Whalen has also worked on Old Navy.
Joining Whalen in MD status is Carter Nance, a fellow EVP/group account director who’s been with CP+B since 1999 who currently oversees Domino’s and VitaminWater and will now take on the new role in the Miami office.
We’ve been told these are new positions and as a result of the move, CP+B fills out its MD posts in Boulder, Miami and L.A., the last of which has been assumed by Mason Reedsince spring 2012. With the goal being to move to “a more decentralized structure,” CP+B president Steve Erich says, “Danielle, Carter and Mason are three amazingly strong account leaders who all started in the Miami office over ten years ago, fully embody the beliefs of CP+B and understand the power of great creative product. They will work with their individual offices, as well as the collective agency, to drive our client businesses and the performance of CP+B.”
Pensando em estar ao lado do jovem e apoiá-lo em seu início como motorista, a Porto Seguro lança o Programa de Relacionamento Auto Jovem, um inovador seguro de automóvel desenvolvido exclusivamente para quem tem entre 18 e 24 anos, que valoriza o jeito como você dirige, concedendo descontos no seu seguro.
O programa (disponível para clientes na região metropolitana de São Paulo) possibilita que você acompanhe a forma que dirige, dando dicas de como melhorar o seu desempenho e o reconhecendo por isso. Tudo isso de forma simples: via hotsite, redes sociais ou aplicativo.
Para começar bem, você ganha 30% de desconto no seguro e na franquia no primeiro ano de vigência. Para participar do programa, um dispositivo da Porto Seguro é instalado em seu carro para que você possa acompanhar durante o ano dois itens ligados à sua dirigibilidade: tempo rodado de madrugada e tempo rodado com velocidade acima de 90Km/h.
Além disso, você faz dois cursos rápidos: o Direção Segura (em Interlagos) e o Direção Emocional. Na renovação do seguro, de acordo com o seu desempenho, você pode garantir os mesmos 30% de desconto! ?
O Porto Seguro Auto Jovem ainda oferece outras vantagens:
• Pagamento parcelado em até 10x sem juros com o Cartão de Crédito Porto Seguro ou no débito em conta;
• Atendimento à Lei Seca: a Porto Seguro cuida da remoção do veículo e leva você para casa com total segurança;
• Descontos de até 30% em estacionamentos da rede Estapar;
• Assistência para computador, notebook, tablet, smart TV, celular, smartphone e videogame;
• Ao participar do Programa, seus pais ganham 7% de desconto no Seguro Auto.
Jimmy Fallon isn’t expected to attract Jay Leno-size audiences when he takes over “The Tonight Show” on Monday.
And that’s O.K.
The ascension of Mr. Fallon, 39, to “The Tonight Show” throne represents a new era in late-night viewing, one where advertisers value a show’s total audience — its viral video viewers and Twitter followers along with the TV watchers being lulled to sleep by topical monologues and skits.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
It’s been a busy day it seems at camp Crispin as the MDC-owned agency has promoted two of its veteran staffers to role of managing director in separate offices. In Boulder, 10-year vet 
