(TrendHunter.com) The 1984 Sarajevo Winter Olympics are long over, but the abandoned venue photos from imgur user borno23 are haunting. The beautiful city of Sarajevo is located in Bosnia and Herzegovina and…
Reebok has selected indie agency Venables Bell & Partners as its new global lead agency after a review.
The account had flip-flopped between Omnicom’s DDB and Dentsu’s McGarrybowen over the course of the last decade. DDB most recently picked up the account about a year ago, and work from the agency just started airing early this year with another spot expected to launch this spring.
DDB said it declined to participate in the review, though it’s believed that the agency will remain on the brand’s global roster in some capacity for digital work in Europe. The review was handled by Santa Monica, Calif.-based Select Resources. It’s understood that other contenders in the review included Omnicom’s Goodby Silverstein & Partners and New York-based Mother.
The singer was there at the start of the hit NBC show, but says he has other projects to pursue, including a development deal with NBC.
     |
Joshua Davis, media arts director at NYC/London experience design firm, Sub Rosa, co-directed the new music video for fellow New Yorkers Phantogram’s “Fall In Love.” Davis also produced all the graphics for the video, which debuted last week in anticipation of their new album Voices, which was released yesterday.
The music video, directed by Timothy Saccenti, “blends digital and physical experiences created via a series of randomly generated graphics that are projected through software in real time.” Davis created the graphics using 55 different JAVA programs that each “had a unique composition and animation.” For the video, the team narrowed it down to 12 programs, and projected the animations onto the band and dancers live while filming. Phantogram (Sarah Barthel and Josh Carter), which just released their second full-length, Voices, and are described with little accuracy as an “American hazy dream-pop duo,” are not bad. Blending elements of trip-hop, dance pop and R&B in the song, the video above fits their style well. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Une nouvelle fois partenaire du magazine Fricote, nous vous présentons « Statues d’Auto-Entrepreneurs », une série produite avec l’aide de Leblox pour la réalisation d’impressions 3D de chefs, et leurs plats signatures. Une direction artistique signée par William Roden et Richard Banroques de WAF Agency.
Pierre Hermé – L’Ispahan
Paul Bocuse – La Soupe aux Truffes noires « V.G.E. »
Michel Bras – Le Capucin
Alain Ducasse – Cookpot de légumes
Jean-François Piège – Le Blanc-Manger
–
Cette série photographique est à découvrir dans le nouveau Fricote Magazine n°14 dont la couverture a été réalisée par le talentueux duo Zim&Zou. Retrouvez aussi dans ce numéro sur le thème « ConforTable » un article « Comfy At Home » signé par l’équipe de Fubiz. Magazine disponible depuis le 13 février.
(TrendHunter.com) Using the composite material of carbon fiber, the Common Fibers wallet was developed to be able to bend and hinge the sturdy material at specific points and hold its shape.
Often used to produce…
When you use Old Spice hair products, your hair is capable of anything.
First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw machines on the boardwalk to retrieve lost children.
Now, though, it reveals its most impressive talent to date—playing all the best-loved Huey Lewis and the News songs on the keyboard. In the interactive video below, also embedded at ThatsThePowerofHair.com, you can request any of 29 Huey Lewis songs, and a mop of hair will play them soulfully for you, supported by props like a disco ball and Hula girl.
"The Power of Love," "The Heart of Rock 'n' Roll," "I Want a New Drug," "Bad Is Bad," "Doing It All for My Baby"? Hear all those and 24 more great hits right now.
The digital experience, on desktop and mobile, is being embedded online in custom banners, news sites and Old Spice's social channels. Agency: Wieden + Kennedy.
Credits below.
CREDITS
Client: Old Spice
Project: "That's the Power of Hair"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley, Matt O'Rourke
Copywriter: Jason Kreher
Art Director: Max Stinson
Executive Interactive Producer: Mike Davidson
Director of Broadcast Production: Ben Grylewicz
Director of Interactive Production: Pierre Wendling
Technology Lead: Ryan Bowers
Account Team: Georgina Gooley, Liam Doherty, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Scott Howard
Producer: Emily Skinner
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Asst. Editor: Christopher Mitchell
Producer: Lisa Barnable
VFX Company: Framestore, New York
Creative Director: Mike Woods
Producer: Christine Cattano
Head of Commercial Development: Ming-Pong Liu
Lead Developers: Sebastian Buys and Nien Liu
Lead Compositor: Mindy Dubin
Music Company: Stimmung
Executive Producer: Ceinwyn Clark
Post Engineer: Rory Doggett
Composer: Greg Chun
| |
Stockholm-based freelance creative Robbin Ingvarsson and Hyper Island interactive art director student Kali Adams have created a different kind of recommendation site, with help from developer Alexander Wallin, called “Not Recommended For You.”
Tired of computerized “personalized recommendations” based on things like “our prior browsing history, likes and dislikes, keeping us inside the same algorithm bubbles,” Not Recommended For You attempts to re-humanize the world of online recommendations. Visitors to the site are met with random recommendations (that are decidedly “not for you”) from random people from all over the world. The recommendations range from serious life advice to places to visit, to film recommendations, to how to start a night of drinking…and . It’s an intriguing idea, and quite the departure from the usual online recommendation experience. Give it a shot for yourself, there’s no telling what kind of recommendations you’ll get (which is what makes it fun).
New Career Opportunities Daily: The best jobs in media.
Bourbon isn’t a drink just for men. But that’s not the main reason Jim Beam picked an A-list female actress as the new face of its brand.
Rather, Beam entered into a long-term marketing partnership with Mila Kunis because she is down-to-earth, authentic and “liked as much by guys as girls,” said Chief Marketing Officer Kevin George. Ms. Kunis will make her debut in three TV ads that start airing today as part of the brand’s “Make History” campaign scheduled to reach more than 100 markets across the globe.
The campaign is by a consortium of agencies called Future Works that’s composed of StrawberryFrog, New York; The Works, Sydney, Australia; and Jung von Matt, Hamburg, Germany. The effort, which represents the brand’s first-ever coordinated global marketing effort, blends the 219-year-old brand’s heritage with calls to millennial consumers to make their own history.
If 2014's battle cry for women is "Love who you are" (see all the "real women" campaigns out there), then weight-loss brands need to tread lightly in their marketing. Weight Watchers has done that in a body-positive way with its new spot from McCann New York featuring Jessica Simpson.
The opening lines are a hit. "This body made two amazing little human beings. I love this body and what it's capable of, no matter what size," she says.
Simpson looks stunning (in an LBD, of course), healthy and happy as she goes on to say: "My life, like my body, is a work in progress." Diet plans, of course, aren't really about loving who you are. Still, big ups to Weight Watchers for creating an ad that's relatable and inspiring without putting anyone down or making any claims about how women should or shouldn't look.
| |
L’étudiante Bianca Luini, collectionne de jolies images et associe des clichés de pièces de grandes marques avec des visuels inspirants. Des juxtapositions du plus bel effet réunies sous le nom Where I See Fashion, jouant sur les similitudes, les couleurs et les formes dont une sélection est à découvrir dans la suite.
Jac Jagaciak in Dior Couture photographed by Patrick Demarchelier // Painting by Theo Altenberg
Valentin Yudashkin RTW Spring 2014 // Palace of Versailles by Maximillian Puhane
Alexander McQueen // Sleeping Swan by Nigel French
Editorial by Simon Lekias // Raspberry Coconut Ice by Ana Maria Ciolacu
KTZ Spring 2013 // Castle of Sammezzano Leccio in Reggello by Dan Raven
Julia Sarr Jamois street style 2013 // Painting by Eastwoodart
Gisele Bündchen in “Body Double” wearing Jean Paul Gaultier // Arc du Carrousel Paris by CKND
Ginta Lapina for Vogue US by Sharif Hamza // Ice cave in Iceland by Hsin-Ta Wu
Marchesa Wedding Dress // Smoke by Andrew Kim
D&G RTW Spring 2008 // Painting by Claude Monet
Christian Dior Haute Couture Spring 2005 // Landmannalaugar, Iceland
Alexander McQueen RTW Spring 2011 // Painting by Michele De Agostini
Victor & Rolf // Red Cube in NYC by Isamu Noguchi
After spending nearly the last five years at W+K, where he most recently served as strategic planning director on P&G corporate, Dave Burg has left the agency’s HQ to join up with fellow Portland operation, Roundhouse. Burg has now assumed the role of head of planning at Roundhouse, a creative agency that works with clients including Microsoft (on Xbox, primarily), Red Bull and Adidas.
During his time at W+K, meanwhile, Burg not only led strategy on P&G projects (“Proud Sponsor of Moms” campaign, for example) but worked on Dodge and Target and served as planning director on Coca-Cola including past Super Bowl efforts like the polar bear work during the last Giants-Patriots battle. Prior to W+K, Burg spent four years at Leo Burnett Chicago as a senior brand strategist, leading day-to-day duties on the McDonald’s national account. No word yet on if there are plans to replace him at W+K, but we’re checking. Update: W+K is “reallocating resources internally” following Burg’s departure.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) For the Sports Illustrated Swimsuit 2014 issue, the editors decided to do something special by taking photographs of model Kate Upton while she floated in the air.
The shoot was done aboard a…
The consolidation of social marketing companies continues.
A couple months after Apple bought social data provider Topsy, social marketing software company Sprinklr has acquired social analytics firm Dachis Group to help marketers wrap their heads around the meaning of social media mentions. Sprinklr founder and CEO Ragy Thomas declined to disclose the terms.
Dachis Group CEO and Razorfish’s former CEO and co-founder Jeff Dachis will join Sprinklr’s board and become the company’s chief evangelist.
If you need to outrun giant monsters that want to eat you, drive a Subaru Forester.
This Subaru ad from Japan draws its villains from Attack on Titan, the forthcoming live-action adaption of the anime by the same name. The movie's director worked on the commercial, which reportedly included some pretty nifty practical effects, including a puppet that required seven sets of hands to control.
Apparently, dystopian fantasy car battles are in vogue right now. There was that ad where Acuras are actually live horses locked in a bitter race against a gang of evil mechanical horses. And there was that one for the Nissan Rogue, where some guy uses his four-wheel-drive to battle a horde of menacing snowmen.
Sure, Subarus are a little less fight and a little more flight. Then again, the titans don't look like they'd explode into white powder on impact.
| |
KBS+’s entry into the beauty industry began in an elevator. “What is that [nail polish] color?” one girl asked another on their way down to the lobby. “I mixed it myself and you can’t have it,” the other responded playfully. Chief Creative and President Ed Brojerdi and CEO Lori Senecal overheard.
A little less than a year later, the MDC-owned shop is working with a factory in Italy to invent a color-custom nail polish product it the hopes that it will inspire creativity and generate revenue.
Back in October, we brought you news of Workwankers, a site created by Joe Sayaman, Peter Cortez and Sam Mylarczyk that lets one creatively vent about stereotypical “workplace wankers” who seem to be situated in every office. Since then, the parties involved say the site has taken off, as they’ve received hundreds of submissions that have resulted in the creation of 14 new characters (including the ones below as well as others like MacSurly, Stoneface and Deckhead).
The Workwankers crew has also caved to popular demand for them to open a store, which they are launching online with a limited run of 15 4 x 6″ postcards featuring the original Workwankers characters, available for ten bucks, plus shipping. Check out a couple of our favorites from the new batch of Workwankers below, and head on over to the site to order your postcards, if interested. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
MasterCard has intervened in the controversy over House PR’s apparent demand that a Telegraph journalist give the brand coverage in return for attending tonight’s Brit Awards.
We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip to Toys R Us. But this well-worn tactic can still wield some power.
This time, it's Gatorade, with a cameo from Dwyane Wade, giving an extreme makeover to a high school basketball team's locker room in New Orleans. The Riverdale Rebels, it seems, haven't had a very good run in the past few decades. Now, though, the scrappy, close-knit team (mantras: "I got your back!" and "Family!") are heading to the playoffs for the first time in 20 years. Gatorade, in what looks to be the final two quarters of a recent Rebels win, replaced busted metal lockers and bare-bones facilities with NBA-quality digs.
The effort, dubbed "We Are All-Stars," from ad agency TBWA\Chiat\Day in Los Angeles, broke Monday, timed to the NBA's All-Star weekend. The reaction from the teenage ballers to their new locker room and a visit from D-Wade? It's as sweet as a fruit punch-flavored sports drink. Go ahead and enjoy it.
Credits below.
CREDITS
Client: Gatorade
Senior Director, Communications: Molly Carter
Director, Branded Entertainment: Jill Kinney
Manager, Branded Entertainment: Nancy Laroche
Senior Manager, Communications: Noah Gold
Director, Sports Marketing: Jeff Chieng
Assistant Manager, Global Sports Marketing: Eduardo Gomez
Senior Manager, Digital Marketing: Abhishek Jadon
Assistant Manager, Digital Marketing: Nicki Granadier
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: John Norman
Executive Creative Director: Brent Anderson
Creative Directors: Renato Fernandez, Gustavo Sarkis
Associate Creative Director Guto Araki
Art Director: Tiffany Lam
Associate Creative Director: Doug Menezes
Copywriter: Scott Reedy
Executive Producer: Sarah Patterson
Producer: Alicia Portner
Executive Project Manager: Karen Thomas
Account Supervisor: Kyle Webster
Account Executive: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Account Manager: Marc Johns
Executive Business Affairs Manager: Lisa Lipman
Broadcast Traffic: Jerry Neill
Production Company: Bandito Brothers
Director: Jacob Rosenberg
Executive Producer: Suzanne Hargrove
Producer: Cassidy Lunnen
Art Director: John Gathright
Director of Photography: Laura Merians
Editing: Venice Beach Editorial
Editor: Greg Young
Assistant Editors: Micah Chase, Cutler Gray
Executive Producder: Hunter Conner
Music: Asche & Spencer
Other Partners:
FleishmanHillard
Vice President: Courtney Quaye
Managing Supervisor: Ashley Ginascol
OMD/OS
Associate Director, Optimum Sports: Natalie Behrman
Supervisor, Optimum Sports: Seth Frankenthal
Digital Supervisor, OMD: Alexis Acker
Strategist: Michael Fee
VML
Account Director: Stephanie DeCelles
Account Supervisor: Erin Zehner
Senior Account Manager: Lauren Cochran
Senior Channel Manager: Kristin Gritt
Channel Manager: Katrina Steffensen
| |
WWE will start shopping its “Monday Night Raw” and “Friday Night Smackdown” programs with TV networks after its exclusive negotiating window with NBC Universal expires.
As it looks to woo distributors, and eventually advertisers for its upcoming digital network, WWE is positioning itself akin to live sports.
“We are undervalued in the advertising community,” said Michelle Wilson, chief revenue officer and chief marketing officer, WWE. “It is a strategic priority for us.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
