Feb
19
How KBS+ Got Into the Nail-Polish Business
Posted in: Uncategorized
KBS+’s entry into the beauty industry began in an elevator. “What is that [nail polish] color?” one girl asked another on their way down to the lobby. “I mixed it myself and you can’t have it,” the other responded playfully. Chief Creative and President Ed Brojerdi and CEO Lori Senecal overheard.
A little less than a year later, the MDC-owned shop is working with a factory in Italy to invent a color-custom nail polish product it the hopes that it will inspire creativity and generate revenue.
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