Hasta La Creative!

The IPA and Campaign have revealed the shortlist for its Women of Tomorrow awards, as the initiative celebrates female industry leaders to watch for a second year.

Google has developed early prototypes of smartphones that have the ability to sense 3D motion and geometry, and is calling on professional developers to “push the technology forward” and build user experiences on top of this platform.

“Dumb ways to die” returned to the Campaign Viral Chart this week with a Valentine’s ad for Metro Trains in Melbourne, after it was shared 160,000 times.

Hope stems from here.
Stem cells found in the Umbilical Cord and Cord blood have the potential to treat life-threatening renal disorders apart from a host of other degenerative conditions. By choosing to bank them, you not only secure your child’s future but also that of your entire family.

Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Head: Sujeesh Sukumaran
Copy Head: Dr. Sapna Punjabi?
Art Directors: Sandesh Pawar, Pankaj Bhatia
Copywriters: Smruthy Nair, Guruguhan Iyer, Sherry Italia
Account Executive: Tulsi Bhandari?
Graphic Designer: Nilesh Sawant
Photographer: Nikhil Shivdikar

The post ReeLabs by PointBlank appeared first on desicreative.

(TrendHunter.com) The Fujitsu Glove could possibly be the next big thing in the wearable technology department. It is the Japanese company’s answer to the gesture-control devices popping up around the world….

Banana Republic will present Nate Berkus with his fiancé, Jeremiah Brent, as one of the stylish pairs who are together in real life.

(TrendHunter.com) Productivity by Kyle Bean, a visual composer and art director based in London, England, is a still life photo series that relates back to work ethics, specifically productivity and multitasking. The…

Basé à Barcelone Penique Productions est un collectif d’artistes qui crée des installations de transformation dans les espaces publics. Le groupe utilise des ballons en plastique qui sont gonflés à l’intérieur de bâtiments. Couplé avec l’éclairage extérieur qui illumine le plastique de couleur, les résultats sont à découvrir ci-dessous.

Back in 2008, I had the chance to lead Procter & Gamble’s Joint Business Planning with Facebook and other big digital media players. The intent of the Joint Business Plan wasn’t about just increasing advertising dollars. It was about sharing knowledge between the two companies with the goal of having a strategic relationship where we both became better businesses as a result. P&G expanded its digital knowledge while Facebook learned more about how brand marketers thought. Now that Facebook is buying the messaging system WhatsApp in cash and stock valued at $16 billion, it looks like the company didn’t just learn how to think like P&G; it may be becoming a P&G as well.

What I mean is that Facebook appears to be using the Procter & Gamble playbook for building a “house of brands.” This playbook is about building a portfolio of businesses that often will compete against each other but ultimately give your company a larger market share. For instance, P&G’s global laundry market share is around 31%. This includes brands like Tide, Gain and Ariel, each of which contributes above $1 billion in annual sales. But the company also has brands like Bounce, Downy, Era and others that all compete in the same space. The same goes for baby care with both Pampers and Luvs as well as hair care with Pantene, Head & Shoulders, Aussie and Herbal Essences.

Facebook has long been an active acquirer, with WhatsApp being its 45th purchase by some counts. But its purchases have historically been either acqui-hires for the talent or foundations for future Facebook features. Hot Potato became the basis for Facebook Places, for example, while Karma became Facebook Gifts.

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