ReeLabs by PointBlank

Hope stems from here.
Stem cells found in the Umbilical Cord and Cord blood have the potential to treat life-threatening renal disorders apart from a host of other degenerative conditions. By choosing to bank them, you not only secure your child’s future but also that of your entire family.

Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Head: Sujeesh Sukumaran
Copy Head: Dr. Sapna Punjabi?
Art Directors: Sandesh Pawar, Pankaj Bhatia
Copywriters: Smruthy Nair, Guruguhan Iyer, Sherry Italia
Account Executive: Tulsi Bhandari?
Graphic Designer: Nilesh Sawant
Photographer: Nikhil Shivdikar

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SunKroma by PointBlank

Advertising Agency: Point Blank, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Director: Sarthak Sawant
Copy Head: Dr. Sapna Punjabi
Copywriters: Smruthy Nair, Guruguhan Iyer
Account Manager: Shilpa Karania
Account Executive: Tanvi Parkar

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Bausch & Lomb by Point Blank, Mumbai

Globally, Glaucoma is the second leading cause of blindness after cataract. In India, approximately 11 million people have lost their vision due to this incurable disease. Compliance is a major concern in treating Glaucoma as nearly 50% of patients admit non-continuous use of medications by 6 months after start of therapy. Multiple dosing limits patient’s adherence to the treatment and thereby, worsens the condition. Patients feel that the treatment of Glaucoma is inconvenient and interferes with their day-to-day life. Bausch+Lomb’s Travoflo is a convenient once-daily-dosing therapy for Glaucoma, which is aimed at improving patient compliance by reducing the number of interruptions and improving the overall outcome.

Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Art Directors: Pankaj Bhatia, Krishna Kumkar
Copywriters: Smruthy Nair, Guruguhan Iyer
Account Manager: Ruchelle Dias
Account Executive: Shreyas Pinglekar

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Sunkroma by Point Blank

Advertising Agency: Point Blank Advertising, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Copywriters: Guruguhan Iyer, Sherry Italia
Copy Head: Dr. Sapna Punjabi
Photographer: Nikhil Shivdikar
Additional credits: Nilesh Sawant
Account Executive: Tanvi Parkar

 

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Moov by Point Blank

Advertising Agency: Point Blank Advertising, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Art Directors: Sarthak Sawant, Pankaj Bhatia
Graphic Designer: Nilesh Sawant
Illustrator: Melting Mints
Copywriters: Sherry Italia, Guruguhan Iyer, Smruthy Nair
Senior Copywriter: Dr. Sapna Punjabi
Account Manager: Ruchelle Dias
Account Executive: Vinita Singh

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Xaria Kid by Point Blank

Advertising Agency: Pointblank Advertising, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Hemant Teli
Copywriter: Geo Joseph
Account Manager: Apeksha Kapadia

 

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Radiance Hair by Point Blank

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Art Director: Hemant Teli

 

 

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Ejalong by Point Blank

Premature ejaculation is a condition when the patient ejaculates before his partner has reached the peak of performance. The major source of dissatisfaction amongst many couples, premature ejaculation is a serious and sensitive issue. Many individuals are of the opinion that it is the length of the penis that dictates sexual pleasure. The ad uses this insight to communicate that it’s the time one spends at intercourse that is of prime importance by showing a six-inch long scale with various positions. The headline, “It’s the length of the time that matters,” is placed next to the scale to indicate that sexual pleasure can be enhanced by time and not length. Ejalong is a tablet that enhances sexual pleasure four-fold by delaying the ejaculation time. When taken in the prescribed doses, Ejalong helps the patient and his partner lead fulfilled sex lives.

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Sandesh Pawar
Copywriter: Prasad Pradhan
Account Manager: Swati Chandra
Illustrator: Sandesh Pawar

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Desowen by Point Blank

Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar

 

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Esoz by Point Blank

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Sarthak Sawant
Account Manager: Bhagwan Das
Illustrator: Sarthak Sawant

Zyloric by Point Blank, Mumbai

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Director: Hemant Teli
Copywriter: Geo Joseph
Account Manager: Aparna Iyer
Graphic Designers: Mahesh Varekar, Nilesh Sawant, Alexander Koilpitchai Nadar, Asif Ansari
Photographer: Nikhil Shivdikar

 

Micardis by Point Blank

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Pankaj Bhatia
Copywriter: Geo Joseph
Account Manager: Swati Chandra
Photographer: Nikhil Shivdikar
Graphic Designer: Shaikh Mohammad Khalil

 

Fox Crime channel by Ogilvy Mumbai

Advertising Agency: Ogilvy & Mather, Mumbai, India
Director: Shashank Chaturvedi
Executive Creative Director: Abhijit Awasthi, Rajiv Rao
Senior Creative Directors: Sukesh Kumar Nayak, Heeral Akhaury
Copywriters: Sangeetha Sampath, Risha Merchant, Sukesh Kumar Nayak
Art Directors: Heeral Akhaury, Purwa Sali, Samantha Nazareth