Hasta La Creative!

Woodstock Bourbon's ad showing its hometown's enthusiasm for the brand is pretty funny (well, besides that "Barrellel Parking" sign—groan). But it's right on the brink of being one of those fake homespun liquor ads that Henry Rollins used to laugh at, what with the fiddle music and rural aesthetics. It's like O Brother Where Art Thou? but less subtle.

Perhaps this is because it was made by Australian agency CumminsRoss for the Australian market, and so it needs to show a somewhat cartoony version of Kentucky.

Still, you can't deny the funny visuals. Perhaps Mila Kunis can take a day trip from the Beam distillery in Clermont and learn how to barrel roll like this.

Credits below.

CREDITS
Client: Asahi Premium Beverages
General Manager, Marketing: Kate Dowd
Woodstock Brand Manager: Kelly Jones

Creative: CumminsRoss
Chief Executive Officer: Sean Cummins
Executive Creative Director: Jason Ross
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Managing Director: Chris Jeffares
Group Account Director: Hayden Isaacs
Account Director: Damiano Dipietro
Account Manager: Jessica Chamberlain
Agency Producer: Susannah George

Media: CumminsRoss
Chief Media, Innovation Officer: Kirsty Muddle
Media Manager: Tom Johnson

Production Company: Guilty
Producer: Jason Byrne
Director: Tony Rogers
Director of Photography: Shelley Farthing-Dawe
Postproduction: The Butchery, The Refinery
Offline Editor: Tim Parrington
Online Editor: Eugene Richards
Grade: Vincent Taylor
Sound Design: Flagstaff Studios
Sound: Paul Le Couteur
Stills Photographer: Christopher Tovo

Focus sur le photographe Pavel Gospodinov qui nous fait découvrir cette magnifique série de photos. Des paysages qui semblent être hors du temps, une atmosphère calme mais puissante émane de ces clichés. Un voyage culturel et artistique à découvrir sur son portfolio et dans la suite de l’article.

U.S. Attorney General Eric Holder wants a national law governing how companies handle data security breaches, and industry is on board.

The Justice Department is taking an aggressive approach to investigating recent data breaches, including Target’s massive consumer information spill announced in December, said Mr. Holder yesterday.

Now, he wants Congress to take action. “It is time for leaders in Washington to provide the tools that we need to do even more by requiring businesses to notify American consumers and law enforcement in the wake of significant data breaches,” he said during a video address.

Continue reading at AdAge.com

Outdoor ad geeks, here's your latest bit of brilliance, courtesy of Ikea.

German ad agency Thjnk and production studio I Made This teamed up to create Ikea's "RGB billboard," which—much like Ikea furniture itself—makes the most of some very limited space.

The board features three different headlines superimposed on each other in different colors—cyan, magenta and yellow. At night, the board shines red, green and blue (RGB) lightbulbs on the board, revealing, in turn, the different headlines. Red bulbs illuminate the cyan text; green lights up magenta; and the blue-purple lights make yellow visible.

And that's how you turn nine square meters of ad space into 27 square meters.

It's a delightful little visual trick that embodies Ikea's space-saving message. Now, if only it worked a little better during the day.

Via Mindfields on Tumblr.

(TrendHunter.com) This Vogue US March 2014 style spread shows a more flowery and fresh side to the upcoming spring fashions.

Fashion photographer Craig McDean snaps up this refreshingly elegant and feminine couture…

Riffing on Amazon’s plan to deliver via drone, Netflix’s parody video shows Netflix DVDs being dropped from the sky, sometimes with unfortunate consequences.

One of the White House’s celebrity pitchmen for Obamacare is taking a bruising on Facebook for urging fans to sign up for coverage through their state health insurance exchanges.

Will Ferrell posted a picture to his 8.8 million Facebook fans of himself yesterday holding a cardboard sign with the hashtag #GetCovered written on it. The White House reposted it to its 2.1 million followers.

Continue reading at AdAge.com

Division of Labor created a pair of fun, short videos for Live Nation, which are shown as pre-show entertainment at venues such as Shoreline, The Palladium and Roseland Ballroom to show off the capabilities of their digital screen network.

The above “Rodents on Turntables” is…well, exactly what it sounds like. Professionally trained rodents run on turntables playing several different types of music. The rodents, and their names, are tailored for the different genres: “Chunk” for hip-hop, “Sergio” for mariachi, “Herzog” for metal. “Rodents on Turntables” ends with the warning, “…Animals were trained and handled by professional animal trainers. Please do not try this at home.” So, while it may seem like a good idea, don’t put your hamster on your turntable — it will end badly.

“No critters were harmed in the making of either film, which is more than can be said for musical instruments,” says DOL partner/creative director, Josh Denberg, who co-directed the films with fellow Division of Labor Partner and Creative Director Paul Hirsch.

“Ode to Pete,” as you may have gathered, is a tribute to Pete Townsend and his habit of destroying his guitar at the end of shows. In the video, musicians of all stripes destroy their respective instruments in slow motion while surprisingly soothing music by Tonefarmer plays in the background. It’s a lot of fun, and if you’ve ever wanted to see a mariachi smash his guitarron, or a viola get the Townshend treatment, now’s your chance. Stick around for “Ode to Pete,” along with credits, after the jump. continued…

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