Hasta La Creative!

You may watch this Heineken ad and say, “That’s not the same man.” And you’d be right, but only partly.

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment.

In an eerily quiet and hypnotically rotating road-safety PSA, the Utah Department of Transportation depicted a dead child lying in an overturned car. A dead kid. During the Super Bowl.

"Sam looks like he's sleeping, but he's not," the narrator explains. "He's not thinking. He's not breathing. He's dead."

Unlike many of the evening's ads, this one makes a very clear point: Unbuckled adults can pose a huge risk to other passengers, including children, in the event of a crash. According to a statistic in the ad, unbuckled motorists increase the risk of injury or death to other passengers by 40 percent.

The state's Zero Fatalities microsite seems strangely pessimistic (or maybe just realistic) about the ad's impact: "If this doesn't inspire you to buckle up, we hope it at least shows you how your actions can threaten the lives of your friends and family members who are in the car with you. Seat belt use isn't just a personal decision; it affects everyone in the vehicle and others on the road."

A state spokesman admitted to the Salt Lake Tribune that the ad may be a bit dark for a festive event like the Super Bowl, but that safety officials "hope this commercial will spark a conversation and maybe inspire someone who doesn't typically buckle up to do so."

In a timely follow-up to last week’s humorous “Long Week” spot, W+K NY have released “Jersey,” the latest in their “This Is SportsCenter” campaign.

The 17 second “Jersey” features SportsCenter anchor Stuart Scott and Broncos mascot Miles. Miles, depressed enough after seeing the Broncos steamrolled in the Super Bowl, prepares for what is presumably his end of the bargain following a losing bet with Seahawks mascot Blitz, and Scott feels for him. For the Denver mascot, it’s going to be another long week. “Jersey” is a fun continuation of the mascot rivalry W+K explored with “Long Week,” although we’re guessing Broncos fans won’t be so amused. Stick around for a second look at “Long Week” after the jump. continued…

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If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga. The folks there, as Tenacious D would say, had their asses blown out—thanks to this insane ad from Jamie Casino.

The lawyer filled the entire first local ad break with the two-minute heavy-metal masterpiece below, which basically tells his life story. A Saul Goodman-esque figure, Casino was a lawyer to the crooks until something bad happened to him—and he reinvented himself. (No, he's not managing a Cinnabon in Omaha.)

The commercial is completely nuts, and completely entertaining. Grade: A.

In case you didn’t catch it over the weekend, NFL pro Brad Smith discussed his most anticipated Super Bowl ads, a chat that followed his thoughts on Richard Sherman and more Super Bowl controversy. There’s a prevalent Beats-starring Colin Kaepernick spot that stirs his emotions. It’s quick and painless, and MediabistroTV sat down with Philadelphia Eagles’ wide receiver, who was in town in town to promote his “Design for Brad Smith” competition to talk about the issue.
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(TrendHunter.com) If you are an alcohol enthusiast and love saving money at the same time, then the DIY Beer Bottle Cups are a new project for you. In just five easy steps, individuals can make sleek and classy…

Après ses portraits en double exposition noir et blanc, la photographe bulgare Aneta Ivanova a réalisé des portraits en couleurs, toujours avec cette technique de la double exposition qu’elle maîtrise à la perfection. Elle imbrique des océans, des fleurs et des villes dans des visages et des corps. A découvrir dans la suite.

Le portfolio de Aneta Ivanova.

The lopsided nature of Super Bowl XLVIII didn’t have as much of an impact on viewership as you might have suspected, with an average of 111.5 million people tuning in to the big game, according to Fox.

That makes it the most-watched Super Bowl, or program of any kind, in TV history, topping the previous record of 111.3 million viewers for the 2012 Super Bowl.

Ratings on Sunday peaked from 7:30 to 8:00 p.m. ET as Seattle headed into halftime up 22-0. The halftime show, sponsored by Pepsi and featuring performances by Bruno Mars and the Red Hot Chili Peppers, was watched by 115.3 million people.

Continue reading at AdAge.com

Le duo Chris Barrett et Luke Taylor (WeAreUs) a réalisé ce superbe spot pour vanter la capacité du magazine « The Sunday Times » à suivre l’actualité et ceux qui font la culture. Un clip tourné en 1 plan séquence, enchainant les références allant de Michelangelo au Daft Punk en passant par Reservoir Dogs.

If we can get past Jo Namath’s coat, we can get into what went on last night during the Super Bowl. The Broncos tanked. You all saw that. Or maybe you didn’t since, like us, you were just there for the ads.

Sadly, this year, there were no breakouts. No Clint Eastwood. No Paul Harvey. No Mean Joe Green. But there was RadioShack, a brand that has, despite all odds, managed to service the digital revolution.

In a somewhat brilliant razzing of itself, the brand, in the form of a phone call — “the eighties called and they want their store back” — pulled out all manner of the decade — Hulk Hogan, Mary Lou Retton, Twisted Sister, Alf, Erik Estrada, Hulk Hogan, Chucky, John Ratzenberg, Teen Wolf and others. A stoke of genius, actually, for a brand that, in truth, was stuck in the eighties and sorely in need of a makeover. Which is exactly what this spot gave it. We love it when Super Bowl ads (or any ads) are actually relevant to the needs of the brand. Which is why we’re giving Radio Shack top honors.

If we had to select four more to make a top five, we’d tip our hat to Budweiser for Puppy Love, Audi for Doberhuahua, Coke’s It’s Beautiful and Cheerios Gracie. And for pure Super Bowl hubris, we give honorable mention to Maserati for Strike.

Where’s Seinfeld, you ask? Oh it’s still there. Just Google it. Like we had to. In order to find out who the brand was behind it.

Real-Time Marketing

On the real-time marketing front (yes, we can hear you groaning), it was quite an active night. But all in the wrong way. You’ve heard of the term, echo chamber, right? Well that’s what it was like last night on Twitter. You couldn’t follow a hashtag feed without witnessing one brand interacting with another. It’s like all the social media managers for big brands decided to pull out the sandbox and play with each other. Great. Some of the activity was quite hilarious. But we think the brands forgot to invite consumers.

So what did work last night? Oreo brilliantly sitting out the game and announcing that fact with a tweet before the game began.

Hey guys…enjoy the game tonight. We’re going dark. #OreoOut

— Oreo Cookie (@Oreo) February 2, 2014

As the game began, everyone began to wonder if the JCPenney account had been hijacked because it appeared the person behind the account was tweeting while drunk. And true to the echo chamber effect, other brands piled on to poke fun while pimping their own wares. But in a small scale stoke of genius, the brand later revealed it was just #TweetingWithMittens. Metrically speaking, JCPenney killed with this in terms of retweets, besting other brands by far.

Oops…Sorry for the typos. We were #TweetingWithMittens. Wasn't it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl

— JCPenney (@jcpenney) February 3, 2014

Our personal favorite for the night on the RTM front was Newcastle Brown Ale. Continuing its strategy of being in the game without actually being in the game, The brand “remade” many of the spots with ran during the game in cartoon form. Some were quite funny. But, yes, this was a bit in the echo chamber corner of things.

Didn’t see that end coming in your bodybuilder Ad @GoDaddy. You definitely won’t see it coming in ours: http://t.co/5iTzu8SHak #IfWeMadeIt

— Newcastle Brown Ale (@Newcastle) February 3, 2014

Brands aside — well, technically, she is a brand if you consider her candidate for President — Hilary Clinton may have stolen the night with the barb she lobbed at FOX. awesome.

It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl

— Hillary Clinton (@HillaryClinton) February 3, 2014

And we’re going to give a nod to Volkswagen. Pulling out all the stops, the brand had a full on, social media center set up specifically for the Super Bowl complete with the actors who appeared in their Wings commercial making real-time mini ads throughout the game. But again, it was mostly VW interacting with other brands. But in reaction to the fact some noted the brand’s spot focused solely on men engineers getting their wings, the brand came out with this:

While things are getting red hot during halftime, another VW engineer got their wings. Congratulations to… http://t.co/hgQQIZtVvM

— Volkswagen USA (@VW) February 3, 2014

The biggest loser in the RTM race was Clorox who couldn’t help themselves with a double entendre #blowout.

Game over. Our business is cleaning toilets, we know a #blowout when we see one. #SB48

— Clorox (@Clorox) February 3, 2014

What else happened last night? Well Time Warner had a mini-fail. As the brand touted its greatness with an ad, the brand lost its standard definition feed in LA in the second quarter and it didn’t come back until late in the third. That said, many subscribers view the HD feed which was not interrupted.