Hasta La Creative!

Sabe todas as vezes que você se revoltou ao ler uma notícia falando sobre corrupção, violência e tragédias que poderiam ter sido evitadas, entre outros problemas presentes no nosso cotidiano? Pois é exatamente este o sentimento vivenciado pelo personagem do filme aí em cima. Apesar das semelhanças, Mute se passa na Índia, e não no Brasil.

Produzido pela The Handloom Picture Company e dirigido por Ram Subramania, o filme mostra um jovem mudo reclamando de todos os problemas do país, do preço dos vegetais aos ataques terroristas, sem esquecer dos incontáveis casos de estupro.

No final, descobrimos que na verdade, ele não é mudo, apenas não tem voz por uma única razão: ele não votou na última eleição. A ideia é boa, com uma execução acertada. E apesar de simplificar bastante a realidade política, o filme consegue nos fazer refletir sobre a importância do voto.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) This notion that a tourist always has his hands full could be done away with by the introduction of something like the Travelling Companion Panorama Camera. This cutting-edge concept is a device…

News Corp. said Lex Fenwick, CEO of its Dow Jones & Co. division, has left after less than two years at the company and will be replaced on an interim basis by William Lewis. News Corp. also plans to examine Dow Jones’ business-to-business strategy, the company said.

“We’re reviewing the institutional strategy of Dow Jones with an eye towards changes that will deliver even more value to its customers,” News Corp. CEO Robert Thomson said in a statement. The review will include efforts to improve DJX, the fledgling news and financial information service introduced under Mr. Fenwick. “Greater flexibility” in product offerings is “likely in the short term,” the statement said, suggesting that Mr. Fenwick’s effort to charge a single price for all of Dow Jones’ products at once was going to be undone.

Mr. Fenwick, previously CEO of Bloomberg Ventures, joined Dow Jones in February 2012, filling a void created when Les Hinton left amid the phone hacking scandal at News Corp.’s U.K. newspaper group. Mr. Fenwick was also known for having a chandelier installed at Dow Jones, a piece of art that inspired a sarcastic Twitter feed.

Continue reading at AdAge.com

The .GIFYs launch today, the first-ever award show dedicated to the animated .GIF format.

Created by a team at CP+B LA “in order to honor GIFs as a medium, social commentary and art form,” the .GIFYs nominees were selected by “a panel of internet experts from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and more, who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and endlessly scoured the Internet to curate the best of the best animated GIFs.”

Starting today, the .GIFYs crew has opened up voting to the public to select winners across 12 categories: Animals, Art+Design, Can’t Look Away, Cats, Film+TV, Mashup, Nature+Science, News+Politics, Reaction, Sports, WTF, and GIF of the Year. “The GIF is now 26 years old, and there are millions of them online. It’s time they received their due respect with a proper awards show,” explained .GIFYS co-founder William Sawyer at CP+B Los Angeles. “We recruited some of the top names in internet culture to curate the best, and we’re looking to the whole internet to decide the winners.”

Needless to say, many of the nominees are hilarious, and most of these categories should be hotly contested. Head on over to the .GIFYs site to make your voice heard, and don’t forget to vote for the GIF of the dude pouring Dr. Pepper all over himself behind John Kruk in the News+Politics section. Voting for the .GIFYs lasts a week, and the winners will be announced on the site later in the month. Stay tuned for credits after the jump.  continued…

New Career Opportunities Daily: The best jobs in media.

La valeur calorique, mesure importante de notre alimentation quotidienne, varie selon les aliments consommés. Puisqu’il est parfois difficile de visualiser la différence, le site Wisegeek a effectué une enquête sur de nombreux produits comestibles, chacun proportionné à hauteur de 200 calories.

328 grammes de kiwi = 200 calories

57 grammes de bonbons = 200 calories

75 grammes de cheeseburger = 200 calories

145 grammes de pâtes cuites = 200 calories

68 grammes de sucette = 200 calories

740 grammes de poivron = 200 calories

226 grammes de ketchup = 200 calories

496 millilitres de Coca Cola = 200 calories

66 grammes de saucisse = 200 calories

55 grammes de farine de maïs = 200 calories

(TrendHunter.com) Seeing our communities from overhead is one of the more humbling experiences and this collection of aerial photography examples helps to really pinpoint some of the best ones to date. Whether it&#…

Last week we brought you the teaser for Butterfinger’s Superbowl spot promoting their new Butterfinger Cups, confusingly enough created by Threshold, not Dailey and Associates, who created the Super Bowl spot itself.

If you’re confused as to why Nestlé needed two different agencies for the ads, the above spot won’t exactly help. “Big Game Teaser” is very much in the same vein as the 1:11 teaser from Threshold, a direct follow-up to the events depicted in that ad. The 30 second Super Bowl spot sees Chocolate and Peanut Butter in “cup therapy” with an outdated Freudian psychoanalyst stereotype of a couples counselor. Chocolate talks about her need to try something new and exciting, while Peanut Butter expresses his feeling that “nobody likes change.” The spot ends with the campaign tagline, “Get Some #CupTherapy.” Although the spot supposedly showcases the brand’s “irreverent sense of humor,” there’s really not a lot going on here, and certainly nothing to laugh it. This all makes the decision to oust longtime spokesperson Bart Simpson all the more questionable.

Nestlé seems confident that their new product can compete with longtime peanut butter cup favorite Reese’s, claiming a “recent E! Online poll of consumers reported that Butterfinger Peanut Butter Cups will win the candy industry’s epic peanut butter cup battle.” We’re not so sure unseating Reese’s will be quite so easy, but if Butterfinger would like to send us samples to convince us otherwise, we’re all for it.

Butterfinger Cups are also part of a new greenwashing campaign for Nestlé called Nestlé Cocoa Plan, an attempt to gain an improved public image for the company following what seem like endless environmental, labor, and human rights violations. According to Nestlé, the new initiative aims “to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come. The beans will be certified by UTZ Certified, an independent organization focused on developing sustainable farming and better opportunities for farmers and their families.”

You can expect to see Dailey’s “Big Game Teaser” during the Super Bowl on Sunday, Febrary 2nd, marking Butterfinger’s debut Super Bowl advertisement. Butterfinger Cups are available in stores now. Stick around for partial credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Reprenant à l’aide de papier le principe du zootrope, The Makerie Studio a demandé au réalisateur André Gidoin de réaliser une vidéo afin de mettre en avant ce superbe objet. Le résultat, tourné avec talent sur deux week-ends à New York, est appelé Wheel Of Life et propose des images d’une grande beauté.