La designer américaine Anne Patterson a fait une élégante installation pour célébrer les 100 années de musique à la « Grace Cathedral » de San Francisco. Une création visuelle avec une vraie correspondance entre son et lumière où des rubans servent de trompes-l’oeil pour symboliser des faisceaux lumineux.
Stuck in the wrong job? Find your calling.
Advertising School: Miami Ad School, São Paulo, Brazil
Instructor: Pedro Prado
Art Director: Marina Frederico
Copywriter: Karla Calheiros
Published: December 2013
Stuck in the wrong job? Find your calling.
Advertising School: Miami Ad School, São Paulo, Brazil
Instructor: Pedro Prado
Art Director: Marina Frederico
Copywriter: Karla Calheiros
Published: December 2013
Advertising Agency: Ad Impact, Perth, Australia
Director: Luciano D’Ambrogio
Art Director: Petar Martinis
Creatives: Mark Mcdonald, Luke D’Ambrogio
Published: January 2014
Four years ago, Robin Sloan, a former Twitter manager, argued on his blog that the economics concept of stock and flow was a useful metaphor for content marketing too. Stock, he explained, is “the durable stuff … the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search … building fans over time.” Flow is “the posts and tweets … the stream of daily and sub-daily updates that remind people you exist.”
With everything that’s happened since then in the social and content landscape, is this still a good way to approach creating content?
To answer that question, let’s start with what’s changed. The core social platforms, Facebook and Twitter, have continued to explode. Mobile has enabled a host of new social platforms such as Pinterest and Snapchat to grow at breakneck speed. LinkedIn has added informational content like LinkedIn Today, LinkedIn Influencer and sponsored updates. Google has built a massive social system with the deepest mobile integration of any platform we’ve ever seen (thanks to Google’s Android mobile operating system). “Native” advertising has come to the fore. And search and social have crashed together: According to SearchMetrics, seven of the top eight signals in social now come from search.
(TrendHunter.com) These fantasy animal dolls have an adorable appearance that will melt your heart.
A Moscow-based DeviantART user and artist ‘Santani’ was able to create these dolls that have oversized cute…
AOL said it hoped Gravity would help AOL “distribute relevant and engaging content and advertising across the Internet through intelligent technology.”
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A internet é cheia de falsas promessas e produtos milagrosos. Brincando com isso, a nova campanha de Old Spice – marca que chega ao Brasil esse ano – está veiculando diversos banners promovendo produtos bizarros.
Quem clica, acessa sites que vendem roupa de cama de couro, spray bronzeador, um fone dourado, uma camiseta que elimina barriga, e uma máquina para deixar o pescoço musculoso.
Depois de um tempo tentando entender essas maravilhosas ofertas, Isaiah Mustafa aparece dizendo quem, se você está interessado nesses produtos, precisa de uma intervenção. Ou melhor, uma internetvenção.
Cada site traz um vídeo diferente, repetindo o humor rápido e nonsense do personagem já clássico da publicidade. Assista acima uma das intervenções.
A criação é da Wieden + Kennedy, Portland.
Post originalmente publicado no Brainstorm #9
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At 27-feet-long and 14,050 pounds, the Wienermobile is the largest hunk of rolling meat on the road. And it can be yours for a day.
Oscar Mayer is handing over one of its iconic vehicles (there are a total of six) to the winner of a social-media contest that the hot dog brand is billing as “the first time ever a vehicle of any kind is available for lease exclusively through Twitter.”
To enter fans must tweet using the hashtag “#Tweet2Lease.” On Feb. 7, Oscar Mayer will randomly pick a winner. But there is one catch: While the winner will get “hand’s-on access to the Wienermoble,” they won’t be able to drive it. That duty will be left to a “Hotdogger,” one of the 12 specially trained full-time Wienermobile drivers who will act as a personal chauffeur for an eight-hour day.
Leta Sobierajski est une designer américaine qui adore les couleurs et s’amuse avec les fruits qu’elle représente un peu comme des natures mortes électriques et modernes. Les objets sont utilisés et assemblés de manière aléatoire, sans lien mais elle leur apporte de nouvelles couleurs, comme une autre vie.
God bless Newcastle Brown Ale. As much as we all enjoy advertising when it's good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5) has always excelled at skewering irritatingly transparent marketing tactics, and now it sets its sights on the Big Kahuna itself—the Super Bowl.
The faux teasers below launch an "If We Made It" campaign, celebrating the Super Bowl commercial the brewer would have made—if it had been able to afford one. The deadpan copy is spot on, and as ambush marketing goes, the whole campaign is hilariously done as it takes down the overblown process of Super Bowl ad rollouts.
Gird your loins for more content to roll out into the middle of next week.
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(TrendHunter.com) While Macbooks are great machines and certainly gorgeous, their uniform appearance make them lack any sense of individuality; with these beautiful and inventive Mac decals, however, your Macbook…
Derrick Coleman's recent ad for Duracell made him one of the most admired players in the NFL, and with one handwritten letter, he just proved he was worthy of all the praise.
This week, a father of hearing-impaired twin girls tweeted a letter written by one of his daughters to Coleman, a Seattle Seahawk whose lifelong struggle with deafness was chronicled in an incredible TV spot from Saatchi & Saatchi, New York.
Instead of simply tweeting a quick reply, Coleman handwrote a letter and then shared a photo of it with the father, saying: "Your girls are awesome! Read them my letter back when you can! Thank you for the support! Means a lot!"
The story has quickly escalated Coleman's reputation even further, and this morning the girls and their father were featured on Good Morning America. Check out the letters and original ad below.
Via Reddit.
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Scottish Widows has replaced Hayley Hunt, who played the eponymous brand character in its ads, with Amber Martinez, a model who makes her debut for the brand in a TV campaign breaking in February.
Big-mouthed Seattle Seahawks cornerback Richard Sherman has emerged as the most polarizing, and bankable, defensive back on Madison Avenue since Deion “Prime Time” Sanders and Troy Polamalu.
After three days of media moralizing, you’re probably sick of the debate over whether Mr. Sherman’s post-game rant to Fox’s Erin Andrews on Sunday was a real moment of honesty and emotion in the cliche-ridden world of sports — or the worst kind of look-at-me posturing. But Madison Avenue is just getting started with the marketing-savvy Mr. Sherman, who boasts national deals with Nike and Beats by Dr. Dre as well as a local deal with telecom company CenturyLink.
Since his nationally televised tirade about Michael Crabtree of the San Francisco 49ers set Twitter ablaze, the phone’s been ringing off the hook, according to his marketing agent Jamie Fritz of Fritz Martin Management in Las Vegas. Beverage and quick-service restaurant brand marketers are particularly interested in the 25-year-old Stanford graduate for both traditional and digital ad campaigns.
Bitcoin is fast gaining traction in the online business world and Loulla-Mae Eleftheriou-Smith speaks to BitcoinGlobalInvestments chief Javier Marti to see what the cryptocurrency can do for brands.
As Amazon patents a process for shipping the product you want before you even purchase it, we show you what the online retailer’s vision actually looks like.
McDonald’s decision to recruit an outsider to fill its top U.S. marketing job indicates the chain believes its brand needs some fresh thinking and could give it a clean slate with frustrated franchisees, according to industry executives.
Hiring an outsider as a senior exec is a departure for the Golden Arches. And its latest hire is particularly unusual due to her lack of deep fast food experience.
Deborah Wahl was named senior VP-chief marketing officer for the U.S. on Wednesday — the first female to hold that position at the company. She has spent the majority of her career at automakers including Ford, Toyota, Lexus and Mazda. She was CMO at Chrysler in 2007 and 2008, before joining homebuilder Pulte Group in 2009. At McDonald’s, she’ll report to U.S. Chief Brand and Strategy Officer Kevin Newell.
Telefonica and Orange have partnered with universities, financial institutions and the European Commission to launch two initiatives to help Europe take on Silicon Valley.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
