10 Reasons Why Marketers Might Bet on Richard Sherman and His Big Mouth
Posted in: UncategorizedBig-mouthed Seattle Seahawks cornerback Richard Sherman has emerged as the most polarizing, and bankable, defensive back on Madison Avenue since Deion “Prime Time” Sanders and Troy Polamalu.
After three days of media moralizing, you’re probably sick of the debate over whether Mr. Sherman’s post-game rant to Fox’s Erin Andrews on Sunday was a real moment of honesty and emotion in the cliche-ridden world of sports — or the worst kind of look-at-me posturing. But Madison Avenue is just getting started with the marketing-savvy Mr. Sherman, who boasts national deals with Nike and Beats by Dr. Dre as well as a local deal with telecom company CenturyLink.
Since his nationally televised tirade about Michael Crabtree of the San Francisco 49ers set Twitter ablaze, the phone’s been ringing off the hook, according to his marketing agent Jamie Fritz of Fritz Martin Management in Las Vegas. Beverage and quick-service restaurant brand marketers are particularly interested in the 25-year-old Stanford graduate for both traditional and digital ad campaigns.
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