Advertising Agency: 10, Belgium
Strategy: Denis Ghys
Creative Directors: Olaf Meuleman, Jeroen Goossens
Creatives: Olaf Meuleman, Jeroen Goossens, Stephanie Van Tichelt, Charis Verrept
Account Management: Thomas Schiltz
Web development: Allard Bosch
Print Production: Yves Van Houdt
Sound Production: Sonicville
Video Production: Pimpz
(TrendHunter.com) These unique bookends are so awesome that they might just inspire you to buy a book so you have an excuse to use them.
Bookends have moved on from their initial utilitarian design of wooden or…
CP&B is eyeing the Brazil market and is believed to be finalizing a startup in Sao Paulo with two leading creative directors currently at Almap BBDO.
Andre Kassu and Marcos Medeiros are in advanced negotiations to open and run a Sao Paulo shop for the MDC Partners-owned agency in a deal that may be wrapped up within a month, Meio & Mensagem, Ad Age’s partner in Brazil, reported today.
Sao Paulo would be CP&B’s sixth office, in addition to Miami, Boulder and Los Angeles in the U.S., and European offices in London and Gothenberg.
Advertising Agency: 10, Belgium
Strategy: Denis Ghys
Creative Directors: Olaf Meuleman, Jeroen Goossens
Creatives: Olaf Meuleman, Jeroen Goossens, Stephanie Van Tichelt, Charis Verrept
Account Management: Thomas Schiltz
Web development: Allard Bosch
Print Production: Yves Van Houdt
Sound Production: Sonicville
Video Production: Pimpz
Perhaps known as well these days for her heartbreaking animal PSAs as for her 1990s hit singles, Sarah McLachlan shows in a new Audi Super Bowl ad teaser that she doesn't always take herself too seriously.
Audi has been teasing an odd creature creation called the Doberhuahua, which appears to be the star of the automaker's upcoming game-day ad. (You can see reactions to the crossbred canine in another clip below, called "Dog Show.")
In a video released today, McLachlan croons for the misunderstood animal, with "a heart as big as your head." Check it out for yourself:
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Advertising Agency: 10, Belgium
Strategy: Denis Ghys
Creative Directors: Olaf Meuleman, Jeroen Goossens
Creatives: Olaf Meuleman, Jeroen Goossens, Stephanie Van Tichelt, Charis Verrept
Account Management: Thomas Schiltz
Web development: Allard Bosch
Print Production: Yves Van Houdt
Sound Production: Sonicville
Video Production: Pimpz
Advertising Agency: 10, Belgium
Strategy: Denis Ghys
Creative Directors: Olaf Meuleman, Jeroen Goossens
Creatives: Olaf Meuleman, Jeroen Goossens, Stephanie Van Tichelt, Charis Verrept
Account Management: Thomas Schiltz
Web development: Allard Bosch
Print Production: Yves Van Houdt
Sound Production: Sonicville
Video Production: Pimpz
Advertising Agency: 10, Belgium
Strategy: Denis Ghys
Creative Directors: Olaf Meuleman, Jeroen Goossens
Creatives: Olaf Meuleman, Jeroen Goossens, Stephanie Van Tichelt, Charis Verrept
Account Management: Thomas Schiltz
Web development: Allard Bosch
Print Production: Yves Van Houdt
Sound Production: Sonicville
Video Production: Pimpz
Advertising Agency: 10, Belgium
Strategy: Denis Ghys
Creative Directors: Olaf Meuleman, Jeroen Goossens
Creatives: Olaf Meuleman, Jeroen Goossens, Stephanie Van Tichelt, Charis Verrept
Account Management: Thomas Schiltz
Web development: Allard Bosch
Print Production: Yves Van Houdt
Sound Production: Sonicville
Video Production: Pimpz
Advertising Agency: 10, Belgium
Strategy: Denis Ghys
Creative Directors: Olaf Meuleman, Jeroen Goossens
Creatives: Olaf Meuleman, Jeroen Goossens, Stephanie Van Tichelt, Charis Verrept
Account Management: Thomas Schiltz
Web development: Allard Bosch
Print Production: Yves Van Houdt
Sound Production: Sonicville
Video Production: Pimpz
AOL has struck a deal to acquire Gravity, a content-personalization startup founded by a triad of early MySpace employees, for $83 million, the company said Thursday.
The deal will help AOL tailor content to individual visitors based on their past browsing history. Perhaps more important for the company’s bottom line though, Gravity’s technology will also be used to make AOL’s premium advertising business smarter, giving AOL the ability to serve targeted sponsored content and native ads to individuals more likely to be receptive to advertiser messages.
“We’ve been at the forefront of trying to get ads to become more like content,” AOL CEO Tim Armstrong said in a phone interview Thursday. “And Gravity will help us serve better premium, high-value ads to consumers using data.”
O Super Bowl está chegando, uma época em que todo mundo vira fã, o B9 não para de publicar notícias relacionadas, e mesmo assim você ainda não saca piciroca nenhuma de futebol americano. Calma, você não está sozinho.
O designer londrino Fraser Davidson criou uma incrível e bem humorada animação para explicar o esporte: Um guia do futebol americano para liberais, senhoras e limeys (ingleses).
Já me ganhou com a definição primária do esporte, que se confunde com a própria história da América: tomar a terra dos outros através da força.
Post originalmente publicado no Brainstorm #9
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Mr. Jost will join Cecily Strong on the popular “Saturday Night Live” segment as Mr. Meyers moves on to take over NBC’s “Late Night” program.
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The rumor of the week is that Apple may be back in the Super Bowl, marking the 30th anniversary of the birth of the Macintosh and the airing of the instantly iconic “1984” spot during Super Bowl XVII. The source of that rumor? Twitter, of course — and specifically tweets from legendary ad man Lee Clow, like this one:
Which, inevitably, has prompted responses like this one:
Apple, naturally, is not tipping its hat. For the record, though, Chris aka @whoisccd, and you, and I, are now all going to be super disappointed if Apple is a Super Bowl no-show.
San Francisco-based agency MUH-TAY-ZIK | HOF-FER just launched “Fast Break,” the third installment in their#WeAreWarriors campaign for the NBA’s Golden State Warriors, featuring real-life fans and Golden State Warriors players.
“Fast Break” features Warriors forward Harrison Barnes dunking over fan Romel Marquez of SEC 213, ROW 12 ((just barely, though, as dude almost took a crotch to the face). Everyone likes to see fans interact with their favorite players, imaging the excitement they must be feeling meeting one of their favorite athletes and getting a kind of vicarious thrill through that, and referring to the fans’ seat number is a nice touch. It makes the leap from the ad to the action on the court, while suggesting a connection between the team and its most devoted fans.
“Fast Break” follows on the heels of “Assist” and “A Little Help,” which kicked off the #WeAreWarriors campaign at the beginning of the season. “Ice Bath” will follow and conclude the campaign. Stick around for credits and “Assist,” starring Klay Thompson, after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Não sei explicar o motivo, mas esse vídeo é hipnotizante. Enquanto duas latas de Coca-Cola são devoradas pelas lavas de um vulcão, você certamente também ficará sem piscar os olhos. Tudo feito em nome da ciência.
A filmagem foi feita Bryan Lowry, que revela ter usado uma Nikon D800 e uma GoPro Hero 2 para capturar as cenas. Ele também avisa para aqueles preocupados com o lixo: o alumínio é completamente derretido em contato com os cerca de 1200 graus celsius da lava.
Post originalmente publicado no Brainstorm #9
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Ever get the feeling that if you've seen one piece of schlocky Sundance festival fodder, you've seen them all? If so, you're going to appreciate the many tired tropes folded into the faux trailer for "Not Another Sundance Movie."
Even if you don't consider yourself an indie film aficionado, you'll quickly see the truth in this satirical clip, beginning with the opening message that the movie was created by the duo of "Film Student With a Rich Uncle & Actor Trying to Be a Director."
The fake footage itself may not be all that entertaining or convincingly shot, but the snarky text overlays definitely make the nearly 3-minute video worth watching. Via /Film.
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L’illustrateur équatorien Javier Pérez apporte un peu de joie sur Instagram en jouant avec les choses du quotidien pour dessiner et représenter une scène. Un Oreo se transforme en globe terrestre ou une piqûre devient un moustique. Des petites scènes pleines d’imagination et de finesse.
As part of this year’s Super Bowl advertising insanity, Adrants will be sponsoring Pavone’s SpotBowl, a Super Bowl ad poll site that’s been doing its thing since 2004.
What can you find on SpotBowl? Everything you could ever want to know about the Super Bowl ads of course! Who’s running what and when. Reviews of Super Bowl ads that have already aired. A poll to determine which ads you think are the best. Downloadable score cards. And even recipes you can enjoy on game day.
You can vote during or after the game and can view up-to-the-minute results after each voting session. Polls close on Monday, February 3, at 3 p.m. EST.
According to BizReport, 95% of search-driven traffic to websites comes from the first page of results. Customers who come to your site through organic search are some of the most qualified and least expensive leads available. But with Google and other search engines constantly changing the rules for SEO, how can you keep your ranking where you want it?
This free tip sheet from Marketwired, 8 Tips to Create Search-Friendly Press Releases, offers a step-by-step guide for turning press releases into a powerful SEO tool. In the tip sheet, you’ll learn:
Download these tips now and make sure your content (and not just press releases) gets found.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
