A ‘1984’ Reader 30 Years Later: A Brief History of Apple’s Instantly Iconic Super Bowl Commercial


The rumor of the week is that Apple may be back in the Super Bowl, marking the 30th anniversary of the birth of the Macintosh and the airing of the instantly iconic “1984” spot during Super Bowl XVII. The source of that rumor? Twitter, of course — and specifically tweets from legendary ad man Lee Clow, like this one:

Which, inevitably, has prompted responses like this one:

Apple, naturally, is not tipping its hat. For the record, though, Chris aka @whoisccd, and you, and I, are now all going to be super disappointed if Apple is a Super Bowl no-show.

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