Hasta La Creative!

Personal computing did an about-face in 1984, when Apple released the Macintosh — a device that completely changed our perceptions of what a computer should be. Moving away from stodgy mainframes and giant, ugly interfaces, Mac put tech in everyday people’s hands. To celebrate the anniversary, the company released a new online film that collects opinions from creative and tech luminaries — from former MIT professor and RISD President John Maeda to musicians Hans Zimmer and Moby. The interviewees discuss how the Mac changed their lives and how it continues to influence their work and creativity today.

Accompanying the film is a beautifully designed, quintessentially Apple site that features a timeline celebrating the many Mac pioneers shown in the film. Besides those mentioned above, there’s artist April Greiman, who appreciated how the computer helped her to create digital art, and typographer Ahn Sang-Soo, who designed a Korean alphabet font to spark a movement among artists and storytellers.

This year also marks the 30th anniversary of Apple’s seminal Super Bowl spot, “1984.” See a history of how the spot came about, including an interview with its creator, ad legend Lee Clow, here. All of this of course, will continue to fuel rumors that Apple is set to make a return to the big game this year on Feb. 2.

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An audience of 6.6 million is still huge, but is less than what the show was getting before comments by the show’s patriarch, which were criticized as homophobic.

Rethink Canada’s new campaign for Molson-Coors owned Rickard’s Beer could double as a public service announcement, sharing important “Rules of the Round” for pub-goers everywhere. To make these rules sound more official, they have them delivered by a British bloke, because everything sounds smarter with a British accent. These rules are further illustrated by rudimentary stop-motion animation, accompanied by occasional graphics. It’s a charming approach that really makes me want to like Rickard’s Beer, and is also remarkably sharable.

These “Rules of the Round” answer important questions, such as who is responsible for the first round (the person in closest proximity to the bar), what to do about “The Late Joiner” and how to properly mock “The Fancy Pants.” At the conclusion of any of these spots, the viewer is directed to the other two “Rules of the Round.” Thank you, Rethink Canada and Rickard’s Beer for documenting these pub rules. We see them broken all too often. Check out “The Late Joiner” below, and stay tuned for “The Fancy Pants” after the jump. Let’s hope Rethink Canada sticks with the “Rules of the Round” approach going forward, as there are plenty of rules left unexplored.

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New Career Opportunities Daily: The best jobs in media.

Aiden Glynn, un designer basé à Toronto, métamorphose la rue, la ferraille, le bitume en des créatures rigolotes et grimaçantes. Il ajoute des yeux, des langues, des dents et des moustaches à tous les objets aux formes intéressantes que l’on pourrait croiser dans la rue. Plus d’images dans la suite de l’article.

REI is set to hire Publicis Groupe’s Spark as its new media buying and planning shop.

The selection marks a shift from Omnicom’s media agency network to Publicis’ Starcom MediaVest Group network — rival groups that will be part of the same holding company when Omnicom and Publicis complete their planned merger later this year.

The retailer declined to comment and agencies mentioned either referred calls to the client or couldn’t be reached. REI’s media budget this year is $30 million to $40 million, according to people familiar with the matter.

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What the hell?

Well, credit Brazilian-based F/Nazca Saatchi & Saatchi for truly capturing that disorienting mix of horniness and fearfulness that comes with doing a bunch of drugs and then grinding up on a bunch of weirdos for a few hours. A new campaign for African and South American beer brand Skol (not to be confused with American chewing tobacco brand Skoal, which is still around apparently) advertises ‘The Summer Beats Festival,’ a series of 20 parties/concerts around Brazil that features the country’s best DJs.

What’s the appeal, your uncultured ‘Merican self might ask? Well, rumor has it that if you get fucked up enough and dance harder than anyone else, there’s a strong likelihood that you’ll have sex with a girl wearing a tiger mask, a guy wearing a rabbit mask, or (jackpot!) both at the same time. That certainly sounds fun, doesn’t it?

A collection of shorter sports promises that after your wild night of substance abuse and terrifying lovemaking, you get to relax on one of Brazil’s many gorgeous beaches, which may or may not be filled with floating piles of garbage. Then, of course, it’s out again for another night of intermittent bouts of crying and psychotic screaming. Woo! Two more spots, and credits, follow after the jump.

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New Career Opportunities Daily: The best jobs in media.

Generating traffic to your site is really a necessity for anyone who actually wants to make cash from their website. There are plenty of different techniques for getting this advertising, and a number of these advertising methods can be costly. One option which has been around for a very long time is using Google Aadwords in order to produce this traffic. But, recently face book has also been allowing men and women to begin setting targeted advertisements on their internet site. While many of you already know that you have two options for your paper click marketing, you’re not quite sure which is best for your needs. For those of you who don’t actually know the distinction between these two platforms we’re going to be speaking about them in this article.

When it comes to Google Adwords you are going to discover that one of the benefits of using this program is that you can reach a broader audience. One thing you ought to actually realize about Googles Advertising and marketing is that your ads will wind up appearing on other people’s internet sites throughout the entire online world. One more thing I should point out about these Google advertisements would be that the internet sites are actually targeted to your niche. What this means is that for people who are advertising products that relate to dog training, you will notice that your ads for your website will be appearing on other dog related web sites. If you’re one of the individuals who have used Google advertising and marketing for your website I’m sure you already know that on account of the levels of competition, the price of this advertising and marketing can be astronomical.

Now it is time to look at face book ads and a few of the pros and cons of this system. With face book you’ll still be able to advertise your products to individuals that are actually interested in that niche. Meaning again that if you offer a weight loss product you are going to be able to target people who are interested in weight loss. As I am certain you already know there is a drawback to advertising with face book, and that is that your ads will not be all over the net, there are only going to be on this one site. One more thing worth mentioning is that you will only be paying a fraction of the price to advertise on face book as compared to what you would need to pay on Google And and simply because you’re going to be investing less cash for your advertisements you are going to actually have the ability to market more for less cash. The potential for making cash when you have more advertising and marketing is clearly greater than if you have less advertising and marketing.

Now that you understand the differences between the two advertising and marketing platforms it is actually your choice to decide which you feel is going to be better for your needs. While both programs have their positive aspects, you ought to also understand that both programs have their drawbacks. Now that you’ve got the information you need it’s up to you to determine the best form of advertising for you in order to make cash.