Hasta La Creative!

Booking.com recognizes that people have various preferences (and borderline fetishes) when it comes to hotel amenities, a fact highlighted in the site's incredibly goofy but totally likable new ad. 

Each scene shows a vacationer really, really enjoying some mundane hotel perk, like free ice and all-you-can-eat scrambled eggs. Backed by a dramatic score and the booming narration of Futurama's John "Bender" DiMaggio, the spot takes great joy in nonsense words ("Maximum plushosity!" "Airborneness!") and solid slow-motion acting. Props to the teenager struggling with the five-pound barbell and the man blowdrying his glorious mane, along with the lady who squeezes lemons with euphoric abandon.

It's a fantastic follow-up to last year's "The Delight of Right" campaign, and now I'm absolutely ready to book some "aggressive relaxation." 

CREDITS:

Client: Booking.com
Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Creative Director: Genevieve Hoey
Creative Director: Zach Watkins
Art Director: Kia Heinnen
Art Director: Cari Vanderyacht
Copywriter: Zoe Hawkins
Copywriter: Siavosh Zabeti
Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Elissa Singstock
Production Company: Traktor
Director: Traktor
DOP: Bojan Bazelli
Producer: Rani Melendez
Editorial Company: Ed Line at Final Cut
Editor: Edward Line
Audio Post: Grand Central Recording Studios
Audio Mix/Sound Design: Raja Seghal
Music Company: Anthem- Massive Music Amsterdam
Post Production Company: MPC
VFX Supervisor: Franck Lambertz
Colorist: Jean Clement Soret
VFX Producer: Julie Evans