(TrendHunter.com) The new Rolls-Royce model called ‘Wraith’ is a fastback coupe and is the most powerful car the company’s ever made. It gracefully accelerates to 60 mph in 4.4 seconds while weighing 6,…
Não há nenhuma maneira fácil de acompanhar todos os cultivos do mundo. O que está faltando, entre outras coisas, é um mapa preciso que mostre, de fato, aonde estas áreas propícias estão. Para contornar esse problema, a equipe por trás de Geo-Wiki desenvolveu um jogo chamado Cropland Capture com o objetivo de transformar os jogadores em cientistas, coletando dados e ajudando a identificar terras cultiváveis??.
O poder da multidão usado para validar a existência de terras para cultivo, mapeando o planeta de forma colaborativa e mais apurada do que softwares de reconhecimento de imagem.
Funciona assim: ao entrar no site ou no aplicativo móvel, um mapa via satélite aparece na tela com a pergunta “Existe alguma área plantada nesta caixa vermelha?“. Em seguida, fica à cargo do usuário determinar se está olhando, por exemplo, para montanhas ou campo de milho. Se acertar, ganha pontos e passa para a próxima imagem.
A quantidade de pontos acumulada equivale aos quilômetros de terra validados com sucesso. E, para manter as coisas interessantes, o game dá um feedback especial sobre as métricas do jogador, contando o quanto seu pontos equivalem. Por exemplo, ao descobrir uma fazendo no Brasil, o usuário pode receber uma mensagem dizendo que acaba que identificar uma área do tamanho da Cidade do Vaticano.
Assim, espera-se ajudar a garantir a segurança alimentar de 2 bilhões de pessoas adicionais projetadas para existir até 2050, levando em conta a luta política e a mudança climática.
Na primeira semana de lançamento do Cropland Capture, os jogadores ajudaram a validar mais de 65.000 km2 de áreas de cultivo reais ao redor do mundo.
De acordo com um estudo acadêmico recente, os dados gerados por pessoas comuns que acessaram o jogo não é menos confiável do que aqueles gerados por especialistas no assunto. Ou seja, aqui todo e qualquer usuário conta no resultado e contribui para uma causa real, o futuro de todos.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Verbal Communication, Curitiba, Brazil
Copywriter: Leandro Bonfim
Art Director: Vinícius Natel de Camargo
Art Director: Rodrigo Lira
Creative Director: Cláudio Erwin “Ceará”
Yeesh, this story will not cease, and the tipster onslaught continues. To add a little bit more color if you will to yesterday’s story about Samsung/Razorfish/Motorola, we’ve got this word from a source in the know. We forgot to mention that Brian Wallace‘s relationship with the agency extends back to his Blackberry days at RIM, where he spent well over a decade and last served as VP/global digital marketing and media.
Once again, we will keep the other parties’ involved name redacted but we have received several tips about this. Here’s the first allegation: “I was part of the Denuo team on Samsung. The only firewall was that we worked on different floors. In many cases, Blackberry people would pitch in on the Samsung work. [Redacted] knew, his former employer didn’t. I heard the same thing happened again with Motorola (I still have buddies there).”
Along with being told that this was “common practice” at the agency, we’ve been told that employees have not only been given two business cards in order to promote both the GS4 and the Moto X “within days of each other,” From what we’ve heard from those in the know it was one card for Razorfish and the other at fellow Publicis Groupe-based shop, Digitas/Denuo. These tips are getting too numerous to accumulate. If you recall, Samsung just hired Razorfish over a year ago to work as the brand’s digital AOR.
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Ser autodidata com a vastidão de informações da internet parece ser uma proposta promissora. Simples buscas no Google podem trazer um número sem fim de material para estudo, melhor ainda se considerarmos a possibilidade de colaboração via redes sociais.
A proposta da startup holandesa Gibbon é otimizar esse processo, selecionando boas fontes e a promessa de um conteúdo muito mais assertivo. O conceito básico é transformar o aprendizado em uma série de playlists, que colecionam artigos, links, vídeos, imagens e o que mais houver de conteúdo na web em torno de um objetivo específico.
Existem já playlists para aprendizado de programação, como se tornar um fotógrafo melhor, tipografia, design de interfaces, política, desenvolvimento para iOS, entre outras. Cada usuário pode ser aluno ou professor, já que é permitida a criação de listas próprias para serem compartilhadas na comunidade.
Os itens de cada playlist são divididos em ordem didática, mas também por tempo. Dessa forma, você pode determinar quanto tempo tem disponível para estudar em um dia ou em uma semana, e o Gibbon automaticamente apresenta conteúdo para ser consumido nesse intervalo.
O modelo de negócio da startup envolve oferecer playlists pagas, com curadoria realizada por instituições certificadas, por exemplo, e os primeiros exemplos devem começar a aparecer já em janeiro e fevereiro.
Como todo autodidata, é preciso disciplina, mas a excelente proposta do Gibbon deve facilitar muito a vida de quem busca conteúdo educacional de qualidade na internet.
Post originalmente publicado no Brainstorm #9
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Ms. Regan, who was fired by HarperCollins in 2006, will run a new imprint at the publisher, which is known for its expensive art books.
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Comcast is expanding its See It platform, which essentially turns Twitter into a remote control, by adding several broadcast and cable networks as well as rival pay-TV providers.
ABC, A&E Networks, AMC Networks, Crown Media Family Networks, Discovery Communications and Fox Networks Group will soon promote certain programming via See It, while Cablevision and Time Warner Cable will make the functionality available to their subscribers. These partnerships are expected to take effect by first quarter 2014.
“When we developed See It, we always intended to share it with other video distribution partners, television networks, apps and websites,” Sam Schwartz, chief business development officer, Comcast Cable, said in a statement.
This one’s a bit personal…
Seeing as how we’ve covered two spots using the poem commonly referred to as “‘Twas The Night Before Christmas” in just the past two days, we couldn’t be happier that someone created a Tumblr called “Stop Using “‘Twas The Night Before Christmas.” We get that it’s something of a quintessential Christmas story, but it’s simply been done to death, and it’s not like there’s a shortage of Christmas material to borrow from.
The Tumblr produces a convincing list of the poem’s overuse, featuring the two we’ve covered in the past couple days and a long list of other ads using the poem, both old and new. Maybe a visual record of the poem’s overuse will help convince agencies to finally retire the practice. Whether or not they successfully curb the use of the poem, we applaud ”Stop Using “‘Twas The Night Before Christmas” for their much-needed public service. If you come across an ad using the ubiquitous poem, you can join the cause by uploading it to the site. Or you can just peruse their archive of ”‘Twas The Night Before Christmas” spots.
Since the site doesn’t offer up alternatives to the over-used poem, we thought maybe we could ask our readers what they’d like to see used in its place. Personally, if we must borrow from the classics, I wouldn’t mind seeing a few more homages to O. Henry’s “Gift of the Magi.” Please share your ideas in the comments section. If the proper creatives see it, you just might spare us all another ”‘Twas The Night Before Christmas” commercial.
New Career Opportunities Daily: The best jobs in media.
Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.
It’s a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from readers, for fear of hurting traffic and ad revenue in turn.
“This report demystified the concept that subscription models would have a negative impact on the ad growth,” said Pam Horan, president of the OPA, whose report examined nine of its members that use some form of paywall, including Time Inc., The New York Times and The Financial Times. “We saw consistently that our members were having a very successful advertising business while growing their subscription business.”
A HDI Seguros aproveita a chegada do natal para lançar a sua nova campanha digital, intitulada “Natal HDI”. A campanha mostra a eficiência dos serviços prestados pela marca de forma divertida, colocando a figura do Papai Noel como ilustre segurado.
O vídeo institucional gira em torno das desventuras do bom velhinho, que tem o seu trenó danificado e recorre à ajuda da seguradora.
Além do vídeo institucional, a campanha também conta com uma ação promovida em alguns dos principais pontos de circulação da cidade de São Paulo, onde o trenó guinchado pela HDI aparece exposto para o grande público interagir e participar da ação. A campanha conta com a assinatura da Digital Industry e produção da Organix Filmes.
A HDI é hoje a quinta maior seguradora de autos do Brasil, e atualmente busca expansão em diferentes regiões do país. Tal processo vem sendo acompanhado por investimentos em comunicação, como a nova campanha institucional estrelada pelo lutador Anderson Silva.
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[Esse post é trazido a você por HDI Seguros. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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Don’t wait to win.
Up-front interest COD. We pay your interest at the time of deposit.
Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Directors: Roberto Jiménez, Ruben Mariaca, Christian Morales
Copywriter: Bernardo Molina
Illustrator: Alvaro Ruilova
Account Manager: Milenka Maldonado
Published: December 2013
Impressive papers naturally crafted.
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Directors: Matteo Gallinelli, Giuliano Antonio Lo Re
Copywriter: Vicky Gitto
Post-Production: Matteo Gallinelli, Giuliano Antonio Lo Re
Illustrators: Matteo Gallinelli, Giuliano Antonio Lo Re
Published: December 2013
Impressive papers naturally crafted.
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Directors: Matteo Gallinelli, Giuliano Antonio Lo Re
Copywriter: Vicky Gitto
Post-Production: Matteo Gallinelli, Giuliano Antonio Lo Re
Illustrators: Matteo Gallinelli, Giuliano Antonio Lo Re
Published: December 2013
Impressive papers naturally crafted.
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Directors: Matteo Gallinelli, Giuliano Antonio Lo Re
Copywriter: Vicky Gitto
Post-Production: Matteo Gallinelli, Giuliano Antonio Lo Re
Illustrators: Matteo Gallinelli, Giuliano Antonio Lo Re
Published: December 2013
Impressive papers naturally crafted.
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Directors: Matteo Gallinelli, Giuliano Antonio Lo Re
Copywriter: Vicky Gitto
Post-Production: Matteo Gallinelli, Giuliano Antonio Lo Re
Illustrators: Matteo Gallinelli, Giuliano Antonio Lo Re
Published: December 2013
Impressive papers naturally crafted.
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Directors: Matteo Gallinelli, Giuliano Antonio Lo Re
Copywriter: Vicky Gitto
Post-Production: Matteo Gallinelli, Giuliano Antonio Lo Re
Illustrators: Matteo Gallinelli, Giuliano Antonio Lo Re
Published: December 2013
Situés à San Francisco, les bureaux du réseau social Instagram ont été imaginés par Geremia Design, déjà à l’origine de la décoration des bureaux de Dropbox. Proposant une collection de mobilier rétro et de multiples références à la photographie vintage, les locaux sont à découvrir dans une série d’images dans la suite.
San Francisco-based Venables Bell & Partners continue their ”Protect Yourself from Your Digital Self” campaign for McAfee LiveSafe, produced by its in-house content production facility, Lumberyard, with a new spot entitled ”Beth vs. @simply_the_beth.”
The spot builds on the notion of the careless, naive digital self they’ve explored in the past. In this case, @simply_the_beth’s carelessness leads to identity theft, an opportunity for VB&P to tout McAfee’s identity protection. The way in which this happens is a bit over-the-top, and I have to think the spot would be more successful if @simply_the_beth got in trouble in a more realistic way. I understand the ad is attempting to be humorous, but it really pushes things way past believability. Aren’t you trying to get people to identify with Beth and her digital self? And by making Beth’s digital self a complete idiot, aren’t you kind of insulting your potential customers? Making @simply_the_beth so unbelievably stupid just seems like a big misstep. On an unrelated note, I really want that owl mug Beth is holding.
In the slightly more successful Gregg vs. @greggs_benedict (featured after the jump), VB&P plays on the animosity between Greg and his digital self without making the digital self quite so cartoonish (he’s more of a dick than a moron). Let us know what you think of the new spot, and the ”Protect Yourself from Your Digital Self” campaign in the comments section. continued…
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Our latest ridiculous holiday item comes courtesy of full-service shop, Laughlin Constable.
You might remember Felix Baumgartner receiving credit for setting the world’s record in skydiving for Red Bull and breaking the sound barrier in the process. Baumgartner’s freefall from the edge of space was touted as one of a kind. But Santa Clauss (who happens to be pretty tatted-up) is pissed about that, explaining in the above video, entitled “Project Northus Polus,” that his elf jumpers have been diving from space for years. Why should Baumgartner get all the credit? So this year Santa is documenting the process of becoming a jumper elf, and he wants your help. Head on over to Laughlin’s holiday site, read the jumper profiles and cast your vote. Then, tune in on Christmas day to watch the winner’s space jump. There’s also a Summit Plummet game you can play on the site for some holiday-themed fun. We’ve got to say, we’ve seen our share of unusual holiday items this year, but nothing like Project Northus Polus. Thanks for keeping things fresh, Laughlin Constable.
New Career Opportunities Daily: The best jobs in media.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
