Hasta La Creative!

Advertising Agency: Havas, Paris, France
Creative director: Christophe Coffre
Art Director: Catherine Labro
Copywriter: Sylvain Louradour

Ah, the double standard. Men seem to get away with a lot more than women when it comes to fashion. While it’s completely acceptable for a guy to show up to an event in jeans and a t-shirt, God forbid a women show up in anything less than a form fitting, cleavage-bearing cocktail minidress and a pair of high heels.

Or be caught dead stripping off her clothing to reveal underwear that looks like, oh, a guy’s pair of underwear that’s been through the wash 2,000 times. Yup, SS+K has created an in-your-face, double standard-slapping message for TommyJohn that says men should take just as much pride in their underthings as women do…or are forced to due to lopsided cultural norms.

It’s quite the brilliant approach really. Seduce (trick?) men into watching a hot model seductively disrobe. Cause them to throw up a little in their mouths. Then make them feel ashamed they reacted that way. All to sell underwear.

The holiday card for New York agency Seiden features the Harlem Shake, an old lady reading Fifty Shades of Grey, and just about every trend of 2013 that they could fit in 2:39.

Their card begins with a setup of Matt Seiden himself attempting a simple, holiday speech. He’s quickly stopped and told “You have to walk it, not talk it.”

“Let’s see what the agency can do,” Seiden says, and thus begins the barrage of 2013-ness. If you haven’t had enough of Macklemore, the Harlem Shake, YOLO, “What Did The Fox Say?” and other such trends, or you just want to see the Seiden crowd get goofy, check out the video above. And please don’t lick any hammers. Happy holidays.

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Qual a receita para fazer um relacionamento durar? Quais são os segredos dos casais que ficam juntas a vida inteira? Como superar os obstáculos? É para responder estas e mais questões que os criadores do Global Glue Project viajaram o mundo vivendo, acompanhando e entrevistando dezenas de casais.

“Queremos atrair espectadores que gostem do nosso trabalho durante o tempo e construa organicamente um relacionamento com o que temos a dizer.” – Co-fundador DJ Pierce

Durante 3 anos, foram filmados 52 casais em diferentes países (EUA, Japão, Coréia do Sul, China, Rússia, Índia, Romênia e Dinamarca), acompanhando a vida íntima de relacionamentos variados, dos que estavam em seu primeiro ano aos que já duravam  70.

Em campanha para arrecadar investimento no Kickstarter, o próximo passo do projeto é transformar todo este material em uma série de documentários curta-metragens sobre os desafios de se criar laços que duram a vida toda.

O objetivo é lançar um documentário por semana, na web, durante um ano inteiro. Por enquanto, quatro destas histórias estão online em beta. Junto aos vídeos, é possível mergulhar na vida de cada casal ao navegar por fotos, textos, confissões e todas aquelas boas recordações guardadas com o passar dos anos.

Global Glue Project quer mostrar que o amor não é algo inatingível e efêmero.

Ao abrir as portas da casa de cada sacal, o projeto nos dá a chance de ficar frente a frente com pessoais reais, gente como a gente, que compartilham com carinho seus segredos sobre cada obstáculo, esforço, sentimento e todo o trabalho árduo que tiveram para preservar e fazer durar um verdadeiro laço.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: BCube, Milan, Italy
Executive Creative Director: Sergio Spaccavento
Associate Creative Director: Andrea Stanich
Art Director / Illustrator: Salvatore Zanfrisco
Copywriter: Nicoletta Zanterino

SS+K is behind a new campaign for “high-end” boxer brief company Tommy John (which has been called “weird” more than once by those who made us aware of it) that, as mentioned, takes on a double standard in underwear.

The 53-second spot opens with a beautiful model slowly undressing, a sure way to get men’s attention. Eventually she reveals a stained, raggedy pair of underwear. “If I can’t get away with this underwear, why do men think they can get away with theirs?” she asks, attacking the double standard that women have to wear sexy lingerie at all times while men can get away with undergarments that have been through the wash 2,000 times and are falling apart. The message is reinforced by the tagline “Don’t like what you see? Women have felt that way for years.”

Of course, the truly feminist message would be to suggest that women should feel free to wear whatever is comfortable. But SS+K is selling underwear here — high quality men’s underwear — so instead they put pressure on dudes to step up their game and expend the same effort (and spend the same amount of money on) selecting their undies as ladies do. It’s a smart way to get the fellas to reconsider their “underwear is just underwear” attitude and perhaps shill out the extra money for Tommy John so their ladies will be impressed. Unfortunately, this campaign also includes a website inviting guys to Instagram their old, ratty undies. And that’s just gross. Credits after the jump. continued…

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Vem do Reino Unido uma das ações mais bacanas deste fim de ano. Em parceria com a Abbott Mead Vickers BBDO, a Kids Company instalou uma loja pop up em Londres que está funcionando a todo vapor para atender os pedidos de Natal de crianças em situação de risco. Print Happiness é o nome do projeto que usa uma impressora 3D para criar brinquedos em tempo real, com transmissão live stream no YouTube até amanhã.

Com ajuda de doações do público, a AMV BBDO está usando seis impressoras Ultimaker 3D para oferecer às crianças atendidas pela Kids Company um presente para abrir na manhã de Natal.

O público participa via mensagem de texto, que equivale a uma doação de £5, escolhendo um entre os modelos de brinquedos disponíveis na ação.

 

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DDB Canada has a new campaign for K-Y Brand lubricant called “Warm Up To Love Again.” As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to “women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship.”

DDB manages to do this with lighthearted humor, important because of the awkwardness of broaching the issue of personal lubrication. In each spot, a woman witnesses her (conspicuously unsexy) partner performing an everyday task in slow-motion, while an R&B slow jam plays in the background. The idea is that K-Y “makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light,” explains agency ECD, Denise Rossetto. So, suddenly seeing her partner starting up the lawnmower or do push-ups is enough to turn each of the women in these spots on, culminating into the campaign’s “Warm Up To Love Again” tagline. DDB keeps things short and to the point, with the trio of adverts each clocking in at 15 seconds. The campaign debuted online on December 12th, and will make its television premiere next month. Credits and “Sit-Ups” after the jump. continued…

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