Hasta La Creative!

A mi-chemin entre vintage et technologie moderne, Stampomatica propose d’utiliser l’impression 3D pour créer des tampons, pouvant par la suite être utilisé avec la machine à impression manuelle. A découvrir en images ainsi qu’avec une vidéo explicative disponible dans la suite de l’article.

How do you create the winningest campaign of the year? Creativity, obviously. But thoughtful integration and a close adherence to strategy help, too.

McCann Melbourne’s effort for Metro Trains used that combination to reach the top of our annual most-awarded ad campaigns list, earning best-of-show wins throughout the awards season and a record-breaking five Grands Prix at the Cannes Lions International Festival of Creativity. The success of “Dumb Ways to Die” propelled Metro to the No. 3 slot on this year’s most-awarded advertisers list and its creators, Exec Creative Director John Mescall, Creative Director Pat Baron and Director Julian Frost, to the top of the people charts.

Continue reading at AdAge.com

(TrendHunter.com) Today’s top trends showcase the increasing popularity of all-glass homes. Sleek, shiny glass screams luxury and modernity and makes for a lavish structure to call home.

The Da House by Igor…

Amy Robach, an anchor on ABC’s “Good Morning America” who underwent a mammography on the program Oct. 1, said she will have a double mastectomy.

In a sign that Yahoo’s relations with agencies are warming, the digital media giant has struck a year-long deal with Starcom that will give the Publicis Groupe media shop exclusive access to Yahoo’s “first-party” data on its visitors as well as to its content studio.

“Yahoo sits on data based on all of its platforms,” Starcom CEO Lisa Donohue said. “Our clients sit on data about their own consumers. So instead of hoping that consumers find content, let’s use the data to create and push online video content out to consumers.”

She explained that for a typical client program, Starcom might look at a combination of client data and Yahoo user data, which could include data from Yahoo mail or its editorial properties focused on areas such as sports and entertainment, to identify existing content or news that’s resonating with specific audiences. Then, working with the Yahoo studio, the agency team would create original video content related to those topics, tweak it to incorporate a client message and distribute it to those targeted audiences across Yahoo channels. Someone be could be shown a pre-roll video ad on Yahoo or one of its partner sites for an insurance brand, for example, based on that person’s recent search queries.

Continue reading at AdAge.com

Weather Channel is recommitting to the weather. The cable network will begin airing forecasts and other weather updates 24 hours a day, even during commercial breaks, starting Nov. 12.

The forecasts will appear as displays along the bottom of the screen during both long-form programming and ads.

“We are getting back to our roots as a company,” said David Clark, president, Weather Channel. “We wanted to get back to the core idea that this is a place where people get the weather.”

Continue reading at AdAge.com

Cadbury has launched its first Christmas-themed ad campaign for Cadbury Dairy Milk.

(TrendHunter.com) Rude clothing removes any doubt about your future. This black and white sweatshirt from design collective ‘1992’ helps you tell haters exactly where they’re going and what you think of them….