Amid heightened competition between video-streaming services, set-top box maker Roku has teed up a $12 million holiday campaign.
Roku has no lack of competitors that let consumers stream video and music content from the likes of Netflix, HBO GO and Hulu on their TVs. The most notable among them is Apple TV, which has the formidable selling point of allowing people to display content from their iPhones and iPads on their TV sets via its AirPlay functionality.
Indústria do setor papeleiro japonês, a Nepia se posiciona como uma empresa que acredita na sustentabilidade de seu sistema de produção, com foco na preservação de ecossistemas – com especial preocupação com a fauna das florestas onde atua. Sua mensagem principal diz que “papel bom é feito de boas florestas. Somos gratos pelas florestas”.
Coube a Dentsu Inc. comunicar esta ideia, criando uma floresta de lenços de papel com a ajuda de artistas especializados em origami. A ideia em si pode não ser das mais novas, mas a execução impressiona: são diversos exemplares – um pássaro, lobo, cobra, macaco, urso… – e o resultado é um misto de pureza, simplicidade e beleza.
Abaixo, o making of e algumas imagens de Tissue Animals.
Channel 4 intends to continue to go back to its roots as a non-risk-averse, not-for-profit broadcaster and invest in a wide range of programmes for a diverse population in 2014, according to its Upfronts last week.
Tony Harris, the chief executive of BBDO Guerrero/Proximity Philippines, has set up a page to allow the London advertising industry to donate to the Red Cross following Typhoon Haiyan.
As part of Ad Age’s latest annual Awards Report tabulating the most creatively celebrated companies and personalities of the year, we asked winning marketers and agencies about their campaigns.
Imagine selling the “Beauty Inside” original social film to a chief marketing officer. “It’s about this guy Alex who’s in love with this antique shop girl, but every day he wakes up with as a different person. And he never knows who he’ll be until he looks in the mirror — maybe a bald middle-aged man, maybe an elderly Asian lady. But he can’t stop trying to reach the girl. And each day he chronicles every new ‘person’ on his Intel-powered Toshiba laptop. We’ll call it ‘Beauty Inside’, as in the beauty inside the ever-changing Alex and inside the laptop. Get it?”
That was the job of Billie Goldman, Intel partner marketing manager, although it didn’t play out exactly like that. “Beauty Inside” – the recipient of 23 awards including a daytime Emmy and two top Cannes Lions – was the second social film created with agency partner Pereira & O’Dell for Intel and Toshiba. The initial success helped pave the way for a third film, “Power Inside,” that ran this summer.
Apple has expanded iAd Workbench, its service to help app developers promote their services through digital ads on Apple products such as the iPhone, iPad and iPod touch, to the UK.
Well, after making a phone call to “the agency for the digital age,” we learned that William Charnock was not in the company directory, which perhaps tells us what tipsters have been saying since last night, that R/GA’s chief strategy officer has parted ways (or vice versa). Charnock was appointed as chief strategy officer nearly four years ago at R/GA, working out of the agency’s New York headquarters.
We’re double-checking with the agency’s PR folks, but prior to his time at R/GA, Charnock spent nearly eight years at JWT, last serving as director of strategic planning/co-head of strategic planning out of the agency’s Big Apple hub. During his career, the exec held various planning director roles at the likes of BBDO, what was FCB and Ogilvy London/New York.
When CEO Don Thompson speaks during McDonald’s investor meeting this week, he’s likely to talk about coffee — and not just what it’s serving in restaurants. Shareholders are waiting to hear details about the fast feeder’s foray into grocery stores.
Jousting for share in the coffee aisle was once the domain of Folgers and Maxwell House. But recently, more expensive restaurant-branded bags, like Starbucks and Dunkin’ Donuts, have entered the fray.
The lower-price brands still hold sway: Folgers, which is owned by J.M. Smucker Co., still dominates grocery-sold coffee with a 30% share of the $4 billion ground-coffee category, followed by Kraft-owned Maxwell House at 16.2% share, according to IRI.
JWT Brazil, the agency responsible for the “91 Rock Clock” progressive wake-up app and turning Brazilian teen mag Capricho into an iPhone amplifier for Coca-Cola FM has a new project raising breast cancer awareness for A.C. Camargo Cancer Center.
Dubbed the “Anti Cancer Paste Up,” the project uses the graffiti and tagging around Sao Paulo to raise awareness for breast cancer. The narrator of the spot remarks that everyone always assumes the graffiti was done by male artists. So JWT used painted posters over the graffiti of several artists, in each case pasting over an image of a breast with a post-mastectomy image, in an attempt to spread the message that breast cancer “is a real problem and…can happen to anyone.” The WPP-owned agency hopes that the “youthful language” of graffiti can help them reach young women and convince them to get breast exams that can result in a 90% treatment success rate. It’s the kind of innovative and unusual approach we’ve come to expect from JWT, and should turn some heads to raise awareness of an issue that’s much too easy to ignore. Credits after the jump. continued…
Toshiba is returning to TV advertising after a four-year hiatus, as it seeks to take on Apple and Samsung with a £4m marketing campaign to promote its Windows 8.1-powered Encore eight-inch tablet.
Odeon Cinemas has installed a 107-square metre digital display screen on its Leicester Square cinema to dominate the surroundings with live footage of red carpet interviews during film premieres at the cinema.
(TrendHunter.com) Korean illustrator and graphic artist Kim Dong-Kyu has begun modernizing vintage paintings by infusing them with 21st-century technology for his latest project entitled Art x Smart.
Alguém consegue imaginar Robert De Niro – justo ele – se comportando mal em uma sala de cinema? Foi exatamente esta situação que imaginaram os criativos da Arnold Worldwide para Movie Marathon, filme que integra a campanha de rebranding do Santander nos Estados Unidos.
No comercial, o narrador explica que as pessoas que abrirem uma conta no Santander ganharão ingressos para uma maratona de filmes de Robert De Niro… acompanhados pelo próprio De Niro. O que parece uma ótima ideia, a princípio, se transforma em uma verdadeira provação, com o ator reproduzindo clássicos do mau comportamento em salas de cinema – falar o tempo inteiro, spoilers, atender o celular (que neste comercial é um dos momentos mais divertidos), etc. Vale o play.
MillerCoors is putting the freeze on Miller Chill.
The lime-flavored beer, which was once locked in a high-profile battle with Bud Light Lime, will be discontinued next year as the brewer focuses on other priorities, including the upcoming launches of higher-alcohol Miller Fortune and Smith & Forge Hard Cider.
“We have been very vocal about our desire to evolve our portfolio to the fast-growing and higher margin segments of the beer businessespecially at the high end,” spokesman Jonathan Stern said in an email, referencing brands such as Redd’s, Third Shift and Leinenkugel Summer Shandy. “As part of this initiative, we are trimming low-volume and low-value SKUs and brands,” including eliminating Miller Chill, he confirmed. He said the moves would be “carefully managed with our distributors and chain customers on a market-by-market basis over time to ensure we maintain shelf space and replace with higher velocity SKUs.”
Nissan has reinvented the classic London black cab with what it describes as the “most reliable, economical and user-friendly Hackney Carriage” to ride the capital’s streets.
After spending the last 10 months on the account for a “certain electronics company that’s taking over the world” at Rosetta’s L.A. office, which just so happened to welcomeLars Bastholm to the fold, the creative team of Jose Eslinger and Carissa Zaino Levine, art director and copywriter, respectively, have moved over to Innocean to work on, you guessed it, Hyundai. The pair, who officially joined Innocean this week, have been partnered up for nearly three years, initially joining forces at fellow L.A. shop Ignited, where they worked on Activision (like this Deadpool campaign), the NFL and Konami. Prior to Ignited, Eslinger (whose handiwork can also be seen here) served as an AD/designer at the likes of TBWA\Chiat\Day LA, its \Tequila unit and Dailey while Levine spent a half-dozen years at Arnold’s Boston hub.
With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot released late last month, the two new short spots highlight the system’s diverse capabilities while otherwise taking different approaches.
The first spot, “Retirement Home,” features recently retired NFL linebackers Ray Lewis and Brian Urlacher. Urlacher asks Lewis if he’s having any trouble adjusting to retirement as both watch football and play Madden 25 at the same time. Lewis claims not to be having any adjustment issues, but his actions say otherwise. It’s a funny little spot that will appeal to the (sizable) segment of the Xbox crowd who have always wished they could play Madden while watching the NFL.
The second spot, “His and Hers” addresses the apparent sexism of the “Invitation” spot (in which the only female featured uses the system only to watch movies, not play games). It highlights the voice recognition system by showing a woman command the Xbox One using her voice after arriving home to find her boyfriend watching soccer. She tells the system “Xbox go to Dead Rising 3″ and begins to play. Then she starts similarly commanding her boyfriend in a similar matter, telling him to get her a beer. It’s a bit over the top, but a welcome reversal of the gender stereotypes displayed in CP+B’s “Invitation” spot.
Credits and “His & Hers” after the jump. continued…
(TrendHunter.com) Get your first peek at the first ever Diesel collection designed by new creative director Nicola Formichetti—or, if you’re not so much into the clothes, stop and marvel at the fact that this…
Cliché-Sur-Seine est une série de 20 illustrations signée par Simon Sek du collectif Les Animals cherchant à faire ressortir dans chaque arrondissement de Paris ce qui le caractérise aux yeux des Parisiens. Des posters simples, colorés et efficaces, qui parleront notamment aux habitants de la ville. A découvrir dans la suite.
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Well, after making a phone call to “the agency for the digital age,” we learned that 
