Hasta La Creative!

Martin Scorsese has famously never created a film featuring both of his two go-to actors — Robert De Niro and Leonardo DiCaprio — but the two appear alongside the director in a new ad for Melco Crown Entertainment casino resorts City of Dreams Manila and Studio City Macao called “The Audition.” (According to Truth in Advertising, De Niro and DiCaprio were each payed a handsome $15 million for their appearances, but we’re not sure where they got that figure from.)

A trailer for the full-length video (which will also star Brad Pitt) recently made its debut online. It opens on Scorsese explaining to the pair that no, they won’t finally be working on a project together, but will rather be auditioning for the same role while living it up at the “fabulous” locations. Much drinking, gambling and arguing between the pair of actors on who will get the part ensues. Given the star power of the duo, and the added allure of them never having worked together, it seems a pretty fair bet that this will manage to go viral before the full-length version makes an appearance.

According to Producer Brett Ratner, “The Audition” will makes its debut “at the launch of Studio City in mid-2015.”

Alguém consegue imaginar Robert De Niro – justo ele – se comportando mal em uma sala de cinema? Foi exatamente esta situação que imaginaram os criativos da Arnold Worldwide para Movie Marathon, filme que integra a campanha de rebranding do Santander nos Estados Unidos.

No comercial, o narrador explica que as pessoas que abrirem uma conta no Santander ganharão ingressos para uma maratona de filmes de Robert De Niro… acompanhados pelo próprio De Niro. O que parece uma ótima ideia, a princípio, se transforma em uma verdadeira provação, com o ator reproduzindo clássicos do mau comportamento em salas de cinema – falar o tempo inteiro, spoilers, atender o celular (que neste comercial é um dos momentos mais divertidos), etc. Vale o play.

Post originalmente publicado no Brainstorm #9
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Avec sa récente série « Celebrity Works », le photographe italien Maurizio Galimberti nous offre de belles images de célébrités telles que Johnny Depp, Sting ou Robert De Niro sous la forme inattendue d’une mosaïque de Polaroïds. Une réalisation très réussie à découvrir dans la suite de l’article.