Hasta La Creative!

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Matteo Maggiore
Art Director: Valerio Mangiafico
Production Company: Filmmaster Productions, Milan, Italy
Director: Federico Brugia
D.O.P: Paolo Caimi
Producer: Anna Sica
Executive Producer: Lorenzo Cefis
Costumes: Roberto Chiocchi
Set Designer: Susie Mancini
Editor: Marco Bonini
Colorist: Adriano Maestroni @Band
Post Produzione Video And Effects: Band
Music: Kisk & Francesco Zani – Rolling Dj’s (Original Mix) / Courtesy Of Apparel Music Ltd

Windows Phone now makes up one in ten smartphone sales across the five major European markets and has seen strong growth in Britain, according to research from Kantar Worldpanel ComTech.

John Ayling & Associates (JAA), the independent media planning and buying agency, has hired Talon as its outdoor agency, ending its relationship with Posterscope.

#PROTIPS Topics

Football

Halloween

Continue reading at AdAge.com

San Francisco-based agency Evolution Bureau (or EVB if you will), which is perhaps still recovering from last Friday’s Ad Ghetto Bl0ck Party, has brought on a pair of senior writers in Kate Getty and David Satterfield. Normally, appointments like these might be relegated to the news roundups, but we got a little kick out of the Star Wars-referencing welcome memo sent to EVB staff last week announcing the pair’s arrival. But, as the EVB staffers who happen to be hardcore fans of George Lucas‘s brainchild have pointed out to the authors, the Star Wars quotes are from Episode III while the image toplining the memo is from Episode IV. Tsk tsk.

Anyhow, as elaborated upon below, Getty joins EVB after spending nearly four years as a senior copywriter at Draftfcb San Francisco while Satterfield worked as a copywriter at Boulder’s Made Movement prior to assuming his new role. Read on below for the somewhat colorful memo, complete with Luuuuuke:

“Subject: You were the chosen ones! It was said that you would destroy the Sith, not join them.

 Heroes of The Confederacy! You may have noticed some new faces prairie dogging up from the cubes this week. That is because we have three new members of the EVB team! I know, right?!

Check out Senior Writer Kate Getty. She came to us all the way from across the street. Big fan of bow ties, Bourbon (she’s from Kentucky), and dancing, that Kate. In her own words:

Kate spent the past three-and-a-half years directly across the street at dfcbsf.com, working on Air New Zealand, Kikkoman, Dockers, Ooma, EA and Habitat for Humanity. She doesn’t smoke, but still met Hilldawgg on the corner last year, where they challenged each other to a dance fight. Before that she was working in Austin in the green sector at the social marketing agency Enviromedia.com, working on keeping the world beautiful and water around for a while longer. And before that, she got her start as a bartender at The Cock Pit (really), while working at The Butler Bros. (now Bogusky/Fearless Cottage’s storytelling partners, for the Crispin boys) to get her start, working on Livestrong and Sweet Leaf Tea. She’ll talk to you about: food, surfing, dancing, physics, and spirituality.

continued…

New Career Opportunities Daily: The best jobs in media.

Federal Trade Commission regulators last week cleared the Publicis Groupe and Omnicom Group merger in the U.S., laying to rest antitrust concerns over a combined group that would command more than 40% of U.S. media spending. But while the merger partners wait for approval in markets like Europe and China, they are hardly idle in their quest to meet a deal target of early next year. Beyond an earlier reported integration committee meeting that brought together top global executives from both holding companies in Miami, the frenemies seem to be aligning chess pieces in the areas of media, creative and digital.

Media

John Swift, president of integrated communications for Omnicom Media Group, the network that houses media shops OMD and PHD, was quietly elevated to the new role of CEO-president of North America investment. Chris Geraci oversees national broadcast for the agency network. At Starcom MediaVest Group and Zenith Optimedia — Publicis’ two media agency networks — investment is handled separately and is specific to individual agencies within each network. It’s unclear whether the joint media operations will form a GroupM-like structure housing the entire portfolio of agencies, with a single investment lead and a central buying hub.

Continue reading at AdAge.com

When Butterfinger Brand Manager Jeremy Vandervoet wanted to make a splash for the biggest product debut in the candy bar’s 90-year history — Butterfinger Peanut Butter Cups — he knew exactly where to go: the Super Bowl.

“We went to the CEO and management team for incremental advertising dollars to fund it and — literally — they approved it within five minutes,” he said. “We wanted to buy an ad [in the game] to have credibility, to show that we really believe in [the product] and to generate big and broad awareness.”

For many brands, the Super Bowl is hardly a no-brainer. Rather, it just might be the most expensive and high-risk decision in all of advertising. For every success story — think Chrysler’s “Imported From Detroit” launched in the 2011 game — there’s a high-profile flop like Groupon’s much-criticized ad that same year making light of the plight of Tibet. “The Super Bowl is either the most economical, smart, risk-free thing you can do or the worst mess you can get yourself into,” said David Lubars, chairman and chief creative officer for BBDO North America, who has worked on Super Bowl ads for 14 years.

Continue reading at AdAge.com

Debenhams is using the strapline “Wishes made fabulous” to accompany its Christmas TV campaign, which is being supported by an online hub that grants people’s festive wishes.

Com direção de Phil Lord e Christopher Miller, chega aos cinemas em fevereiro de 2014 Lego: O Filme. O primeiro longa-metragem criado com o brinquedo é uma animação 3D, produzida pela Warner Bros. e que conta a história de Emmet, um cara comum que é confundido com alguém extraordinário, aquele que tem a missão de salvar o mundo.

Se por um lado Emmet não está sozinho – para encarar esta aventura, ele terá ao seu lado super-heróis como Batman, Super-Homem, Mulher Maravilha e Lanterna Verde, entre outros -, a realidade é que ele está completamente despreparado para enfrentar o vilão Lord Business.

Para dar voz aos personagens, um elenco de primeira, formado por Morgan Freeman, Elizabeth Banks, Will Ferrell, Will Arnett, Liam Neeson, Nick Offerman, Alison Brie e Chris Pratt.

De tudo isso, uma coisa acabou me chamando a atenção – talvez apenas uma coincidência: a roupa de Emmet lembra a roupa de Marty McFly em De Volta para o Futuro, onde o cientista é um certo doutor (Emmett) Brown. Será? Por enquanto, segue o primeiro trailer.

Post originalmente publicado no Brainstorm #9
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Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity.
To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”.
In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana.
For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.
The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.

Advertising Agency: Serviceplan, Munich, Germany
Client Account Director: Michaela Schneider
Agency Account Directors: Julia Garving, Tamara Jonescheit, Chris Kunzendorf
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Henning Patzner, Cosimo Moeller, Till Diestel
Copywriters: Valerie Koch, Claudio Keleminic
Art Director: Stefanie Paulus
Creative Producer: Florian Panier
Production Companies: Neverest, Munich
Production Companies: Schneidereins Medienproduktion, Hamburg
Graphic Designers: Franziska Stroehle
Daniele DelNero
Illustrator: FLIX CARLSEN COMICS