Nov
04
Marketers Lining Up Athlete Endorsers in Run-Up to Sochi Games
Posted in: Uncategorized
With fewer than 100 days to go before the start of the 2014 Winter Olympics in Sochi, marketers are lining up athletes to tout their brands.
Word on Madison Avenue is that Under Armour endorser Lindsey Vonn is poised to be the face of an ad campaign this fall for the athletic company’s “Infrared” cold-weather gear. UA and representatives for the downhill skier declined to comment.
On Monday, cereal maker Kellogg’s unveiled a “Team Kellogg’s” ad campaign starring snowboarder Gretchen Bleiler, ice dancers Meryl Davis and Charlie White, figure-skating gold medalist Kristi Yamaguchi and other Olympians.
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