Oslo’s food waste can become bio-fuel for the bus. Which is obviously great for the environment. Still, many people are better at putting food on Instagram than in the green recycling bag. We involved people in spreading the word and providing the number 30 bus with fuel – by simply tagging their food pics #grønnpose.
Advertising Agency: Saatchi & Saatchi, Oslo, Norway
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Senior Copywriter: Dan Kelly
Senior Art Director: Todd Rone Parker
Executive Broadcast Producer / Managing Director: Carol Lombard
Executive Producer: Christopher Coleman
Managing Partner / Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Account Supervisor: Stacy Garibay
Account Executive: Ashley Standridge
Account Coordinator: Lauren Kelley
Senior Strategic Planner: Steven Garcia
Director Business Affairs: Rodney Pizarro
Product Information Manager: Russ Wortman
Production Company: PrettyBird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Line Producer: Leora Glass
Editorial: Whitehouse Post
Editor: Corky DeVault
Editor: Lucas Spaulding
Editor: James Dierx
Assistant Editor: Sam Perkins
Producer: Joanna Manning
Executive Producer: Joni Williamson
Visual Effects: Mass Market
Head of CGI / Director of VFX: Andy Jones
VFX Supervisor: Diego Vazquez
Producer: Shannon Alexander
Executive Producer: JJ Wilmoth
Managing Director: Jay Lichtman
Music / Sound Design / Mix: Barking Owl
Advertising Agency: Happiness, Brussels, Belgium
Creative Management: Karen Corrigan, Dominique van Doormaal
Concept Providers: Arnaud Bailly, Ross McCurrach
Production: Sophie Gunsbourg
Account Management: Pascal Kemajou
Design: Modern Practice
In-house Design: Jeremy Vandenbosch
Web Development: BLISS interactive
Film: Maxence Dedry
Generative Artist: Sergio Albiac
Driver & Art Collector: Walter Vanhaerents
Assistant to driver: Vincent Verbist
Technical Support: Lexus Wemmel
PR: Joris Joosten, Big On Results
Laurence Kirshbaum also worked at Random House and eventually became the chairman and chief executive of the Time Warner Book Group.
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(TrendHunter.com) There are many different ways to scare, but these beautifully haunting images take an extremely subtle approach. These editorials, art pieces and photoshoots can be described as ethereal and…
—Jeff Goodby of Goodby, Silverstein & Partners wrote "got milk?"—one of the greatest marketing taglines ever. Here, he looks back at the campaign on its 20th anniversary.
It is perhaps the most boring product imaginable.
We have all tried it. Most of us already own some. There is very little to say about it.
Milk is not new. It is not improved. It is white.
And so it was that when the California Milk Processor Board first asked us to pitch their business in 1993, we were shockingly ambivalent. A number of us simply thought the product was inherently too boring.
Oversimplifications of the history abound. Here's what really happened: Jon Steel and Carole Rankin were at a focus group when the clouds parted and a woman said, "The only time I even think about milk is when I run out of it." Goodby scrawled "got milk?" on a poster board for a meeting and decided it might be a tagline. And Silverstein set it in that typeface that has by now been appropriated ("got ____?") by lots of junk, donuts, wine and Jesus folks.
And of course, a 20-year downturn in California milk consumption leveled off and has even headed upward now and then.
Actually, there were a number of false starts before all that, as you can imagine. Someone noted that people always seem to drink milk along with something else—which was a fine insight, but they wanted to call the campaign "Milk and…" There was also a contingent that perhaps loved hard, milk-fed bodies and whiter teeth a little too much.
In the end, however, the consummate patience and advice of the California Milk Processor Board members, their directors Steve James and Jeff Manning and a cadre of artists like Kinka Usher, Noam Murrow, Michael Bay, Tom Kuntz, Jonathan Elias, Don Piestrup, Terry Heffernan, B-Reel and Method (and hundreds of others there is not room to name) made all the difference. Not to mention dozens of my favorite people ever to have worked at Goodby Silverstein & Partners (if I begin listing them, I am certainly in trouble).
Our research shows that "got milk?" has become the most remembered tagline in beverage history, outstripping those of beer and soft drink companies with budgets many times the size of ours. It is so ubiquitous, in fact, that people don't think of it as a tagline anymore. It is a piece of culture that was always just … there.
We have always felt that it's fitting that the campaign got its start in California, which is at the leading edge of experimentation and health trends. But it has been a long time since it was exclusively a GSP creation. After a period in which the California campaign ran nationally, it has been ably extended by a number of national agencies, and extended into Hispanic America by John Gallegos with a unique humor and artistry.
In short, we have all been very lucky to find each other and have this happen. When something lasts 20 years in a very pure form, it reminds us all how much serendipity and chance contribute to what we like to think is a very orderly, brilliantly orchestrated process.
I wouldn't trade it for anything. May we have 20 more, please.
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The broadcast networks are touting huge audience gains for the fall season once you consider all the DVR and video-on-demand viewing in the week after shows air. While the supplements to live and same-day viewing are certainly a positive, the numbers look different by the measure that advertisers watch.
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Rafael Ancara e Marcos Beccari discutem a relação do design com o corpo e os sentidos, passando por um papo maluco sobre diferentes psicologias, estímulos, ficção científica, Black Mirror e tudo mais o que temos direito de fazer em uma hora e pouco de programa. Também revelamos o vencedor do sorteio que anunciamos no AntiCast 102, valendo uma camiseta da PURIY!
>> 0h11min49seg Pauta principal
>> 1h13min00seg Leitura de comentários
>> 1h23min40seg Música de encerramento: “Hands Down”, da banda Dashboard Confessional
Links
Camisetas Puriy
Ivan no Papo Lendário sobre o Diabo
Bookshelf Tour do Ivan
Compre sua Revista Leaf #4!
Se prepara para assistir Black Mirror
Evento de design no vale do Paraíba
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Post originalmente publicado no Brainstorm #9
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Alison Lewis, Coca-Cola’s head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies, reporting to Worldwide Chairman Lynn Pendergrass, another outsider who recently came to a unit long headed by J&J veterans.
Ms. Lewis is still wrapping up her duties as VP-strategic marketing at Coca-Cola’s North America Group through the end of this month, where she oversees more than $600 million in U.S. ad spending. At J&J, she takes on a global role in which the consumer unit accounted for more than $750 million of the company’s $887 million in measured media in the U.S. alone last year, per Kantar Media.
Ms. Lewis doesn’t replace J&J’s top global corporate marketers — VP Global Corporate Affairs Michael Sneed and Worldwide VP Global Marketing Group Kim Kadlec. They continue in their roles overseeing corporate marketing efforts, which include J&J’s pharmaceutical and medical device businesses, which are much bigger than the consumer group but also spend far less on advertising. Globally, J&J spent $2.3 billion in advertising across its divisions last year.
It’s official: We, as a nation, have moved on from Miley Cyrus as our favorite target of scorn and ridicule in favor of Obamacare. The disastrous Healthcare.gov rollout, the hapless attempts at damage control (“tech surge” — really, Mr. President?), the finger-pointing — the entire clusterfudge is the media obsession of the moment. And in one of our favorite corners of the media, late-night TV, Stephen Colbert went exploring the ruins.
If you’re having trouble navigating Healthcare.gov, it turns out you can apply for Obamacare in person with the help of a certified “navigator.” Colbert devoted two segments of Wednesday night’s “Colbert Report” to visiting the Foodbank of Monmouth and Ocean Counties in New Jersey, where one such navigator, Debbie Palacios, works. We’re showing you the second of the two segments below. (The first, which includes a brief — and equally torturous — interview with the food bank’s executive director, you can watch here.)
Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.
Procter & Gamble Co. modestly beat top-line expectations last quarter while growing marketing spending more slowly than sales. It also entered a new war of words with Unilever over whether P&G cut prices during a quarter when it beat its arch-rival in quarterly organic sales growth for the first time in several years.
P&G’s organic sales grew 4%, vs. the company’s 3.6% projection, to $21.2 billion for its fiscal first quarter, the company reported Friday. Core earnings per share, excluding restructuring and other costs the company deems non-recurring, fell 1%, though P&G Chief Financial Officer Jon Moeller said core EPS grew 8% on a currency-adjusted basis.
Marketing costs, which P&G didn’t break out, rose more slowly than sales, a trend Mr. Moeller said on a conference call with reporters would continue the rest of the year.
For their latest campaign for Coke Zero, Zulu Alpha Kilo, along with social media agency Dare, found real hockey stories online using social media and retold them with Tampa Bay Lightning star Steven Stamkos. The newly released second film in the series, “The Trade,” tells Shawn Warford‘s story of being traded from the team his father coached.
At the beginning of the spot, Stamkos (as Warford) enters his father’s office and is told he is being traded. “You can’t trade me, I’m your son” he replies, followed by an annoying and completely unnecessary voiceover intrusion proclaiming “That’s going to be an awkward car ride home.” Between the terrible acting and gratuitous VO, this is where, if I wasn’t paid to write about it, I would stop watching this ad. To be fair, it does pick up a little bit from here, thanks largely to Bob the zamboni driver.
Bob explains why Kevin Wheeler gives the team exactly what they’re looking for and is the perfect trade. He goes on to enthusiastically extoll the virtues of the team’s new addition at length. A fed up Stamkos asks for the new jersey, which is when the spot slows down to tell us this is his “Moment Zero.” In the first game with his new team, he goes on to score five goals, each dedicated to exacting revenge for a different moment his father pissed him off. ”It’s a moment he wouldn’t trade for anything,” says the annoying narrator in what is supposed to be the payoff. At least they (eventually) used Stamkos for what he’s good at (scoring goals) after what felt like an eternity of Stamkos struggling through what he’s terrible at (acting). I understand and appreciate the social engagement the “real hockey stories” angle brings to the table, but next time let’s have a higher ratio of hockey to stories. Or get a hockey player that can act, if such a person exists. Credits and the first installment of the “Moment Zero” campaign after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Hundreds of wide-ranging and intense reactions followed the Retro Report video revisiting a 1992 case of Liebeck v. McDonald’s.
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SodaStream is rolling out two new flavors for its carbonated water, Passionfruit-Mango and Kiwi-Pear, that will be co-branded with the Cooking Light logo, the companies said.
The “fruit-based syrups” that use “all-natural flavors and sweeteners” are intended to flavor the carbonated water that SodaStream machines produce. Cooking Light, which is a part of Time Inc., vetted the flavors to ensure they meet its nutritional guidelines, the magazine said.
The new flavors are due in stores in the first quarter of 2014.
Red Bull was holding out on its ‘Stratos’ viewers.
One year after the brand’s mega-stunt, it released a new video, presenting the viewer with Australian skydiver Felix Baumgartner’s perspective during his freefall. The visual is simple — backed with only the sound of wind and the flapping fabric of his protective suit — putting the average person in the daredevil’s shoes as he rapidly approached earth and became the fastest man on the planet.
With close to 4.9 million views this week, it tops our chart and brings the campaign’s cumulative views to more than 207 million, according to Visible Measures.
Oh somehow we’ll get in trouble again for this one but what the hell. Young women in Australia are angered over a CougarLife ad which features porn star Julia Ann trashing “immature girls who think they’re all that.”
In the ad, she stuffs a hamburger in one girl’s face saying, “you need a sandwich.” She tells another catty lady “you fold sweaters for a living” after the girl spitefully says to her date, “oh, so you’re a computer geek.” Finally, after a third freeloader says “buy me a drink” to her date, Ann shoves the girl out of her chair and says to the guy, “How about I buy you a drink.”
Yes, it’s all to illustrate older woman have more to offer than younger women. At least according to CougarLife.
Australia’s Advertising Standards Board has banned the add saying the violence in the ad “is not justified in the context of the service being advertised.”
While the Board’s banning focused on the violence, the whole review kicked off when one women complained,”I found the ad very offensive, as it depicts an older women inferring that the men in the ad would be better ‘taken care of’ by her, rather than the younger women. It seemed to suggest that she would be a better ‘mate’ for the men in the ad than the younger women”
All of which could be true. Or not.
Think about it. Older men are gleefully praised for their accomplishments and, stereotypically, are sometimes sought after by younger women. But when the roles are reversed and its the older women in the position of power and wealth hooking up with younger men, it’s somehow less acceptable to some.
All we can say is date who you want regardless of age. Hook up with whomever you choose for your own reasons. Don’t let others judge and, yes, if you are strolling into a bar as an older woman, shoving aside a younger woman to hook up with the younger guy is probably not your best approach.
Située dans la ville de Zwolle aux Pays-Bas, l’église Broerenkerk construite en 1466 a été rénovée cet été en librairie Waanders par BK Architecten. Mêlant avec talent l’histoire du lieu à du mobilier moderne, cet espace très impressionnant est à découvrir en détails et en images dans la suite de l’article.
Michelle Gass is gearing up for her first holiday season at Kohl’s.
The former Starbucks executive joined the retailer in June as the chief customer officer, overseeing marketing, e-commerce and omnichannel experiences. In the absence of a chief marketing officer — a role Kohl’s has had previously — Ms. Gass is leading the retailer’s holiday push, which is slated to kick off in early November. She hedged when asked whether she planned to bring on a CMO, saying only that she’s been busy assessing the organization, and that she’s been pleased with the in-house talent.
“I’ve spent a lot of time in the field and stores, doing customer roundtables in back rooms of stores, talking to associates and getting a lay of the land,” Ms. Gass said, adding that she’s looking for ways to activate “an evolved playbook.”
Ever wonder which behaviors and practices define a successful SEO? With this latest research study, part of the Adrants whitepaper series, Conductor and Search Engine Land analyze responses to a survey of almost 400 SEO professionals to determine common practices that best-in-class organizations utilize to drive natural search success and why SEO is integral to content marketing.
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Halloween is right around the corner, and in less than a week, parents around the world will encounter one of the most terrifying beasts known to man — the cranky, over-sugared kid. That’s the idea behind this recent spot for Papa Murphy’s Pizza created out of Seattle/Los Angeles agency WDCW, which stars a cavalcade of cuties who morph into nasty gremlins after trick-or-treating and presumably, OD’ing,on the sweet stuff. The simple solution to turning them back to their lovable selves? Papa Murphy’s bake-at-home Jack-o-Lantern pizza.
The smiley-faced pie is a yearly offering for the Washington-headquartered take-and-bake pizza brand, and the client had provided the agency with a fairly wide-open brief to promote it to families. “It’s quite a tradition for many families to buy one around Halloween, and since it’s such a simple, fresh, great-tasting pizza, we didn’t have to explain much,” said WDCW copywriter Jennie Moore. “That freed us up to spend more time on the fun, scary part.”
The final spot reflects a fairly universal family truth: “that hungry kids get cranky and cranky kids melt down,” said Ms. Moore. “The pizza solves all those problems because it’s good, easy and fun and kids will eat it.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
