(TrendHunter.com) The official countdown to this year’s Halloween celebration is nearing its end and the top trends today have you covered with perfect and easy last minute Halloween costumes.
The Halloween…
Le directeur artistique Rikako Nagashima et l’artisan Hideto Hyoudou ont collaboré sur ce superbe projet Mizukagami, Water Mirror en japonais. Proposant dans une pièce divers miroirs pensés comme si ces derniers étaient liquides, cette pièce étrange est à découvrir en images dans la suite de l’article.
"You can have anyone! All you have to do is dangle the right carrot." That's the promise of a new app, Carrot Dating, which allows users to bribe potential love connections into going on dates with them. The word "bribe" might sound a little harsh, but that's actually the terminology Carrot Dating uses.
"Messaging may get her interested, but bribery will get you a date. Don't waste time contacting countless singles in hopes that one will say 'yes.' The Carrot Dating app gives you the power to date your first choice, not settle for only the ones who replied."
The bribes range anywhere from flowers to jewelry to plastic surgery. If this sounds like thinly veiled prostitution, well, bingo. Carrot Dating is presenting women as gold-digging idiots just waiting to exchange amorous meetups for Botox. If Carrot Dating's website weren't sketchy enough, there's the promo video below, which really takes it past the line of "so gross I need to shower."
Of course, the founder disagrees. In an interview with the New York Daily News, entrepreneur Brandon Wade says, "It’s like a pickup line, but more classy and interesting." And if there's one man who knows classy, it's definitely the guy who created another dating site called WhatsYourPrice.com.
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Just a few months after Facebook finally eased off its restrictive contest guidelines, Pinterest seems to be taking the opposite approach. In a recent round of policy revisions and clarifications, the network has greatly limited the scope of promotions that can be hosted by brands and bloggers.
In a blog post published Thursday, Pinterest marketing rep Kevin Knight laid out the many types of promotions that Pinterest isn't cool with. Specifically prohibited are promotions that:
• Suggest that Pinterest sponsors or endorses them or the promotion
• Require people to Pin from a selection (like a website or list of Pins)
• Make people Pin the contest rules
• Run a sweepstakes where each Pin, board, like or follow represents an entry
• Encourage spammy behavior, such as asking participants to comment
• Ask to vote with Pins, boards or likes
• Require a minimum number of Pins
Worth noting: Per these rules, a Pinterest contest can never have more than one entry per person, even if someone pins 100 items or engages with the contest every day for two weeks. Also, brands can't require contest participants to pin from a specific site or set of boards—a frequent tactic for helping spread branded content.
These updates come (probably not coincidentally) as Pinterest staffers have been in a lengthy email exchange with influential mom blogger Amy Lupold Bair, who had registered the trademark for the term "pinning party." When she attempted to enforce the trademark on other virtual party hosts, Pinterest's legal team told her to stop—and that her pinning parties for brand clients were in violation of their promotion guidelines anyway.
But when Lupold Bair asked for specifics on how a Pinterest promotion could or should be run, it soon became clear that the guidelines are complicated, poorly communicated (by Pinterest's own admission) and currently being observed by almost no one. When asked by Lupold Bair for a specific promotion that actually had followed the rules correctly, Pinterest policy chief Jud Hoffman acknowledged, "It's true that there aren't many examples of contests that follow our rules and encourage people to pin things that represent their authentic interests."
One upside of this week's discussions is that Pinterest has finally provided some relatively detailed explanation of its rules and reasoning. Sifting through Pinterest's lengthy responses to both myself and Lupold Bair, here are the answers to a few frequently asked questions:
Why restrict brands from allowing multiple contest entries?
"The distinction we're trying to make is between a contest where someone who creates ten boards would be entered ten times and one where the person is entered only once regardless of the number of boards she creates. We don't allow the ten board/ten entry example because we've found that people tend to create boards and pins that feel 'spammy' to their followers." —Pinterest policy director Jud Hoffman, in an email to blogger Amy Lupold Bair
What's been wrong with the way most Pinterest contests are run?
"Done well, they can be a trigger to help people think about the cool things you're doing. But they can also motivate people to add Pins they aren’t truly interested in, which is why Pins from contests can often feel irrelevant and even spammy. We don't want people to feel like they have to Pin things they don't like because it will help them win something." —Annie Tan, Pinterest Corporate Communications, in an email to Adweek.
What would a legitimate Pinterest contest look like?
"You can imagine a contest sponsored by a canned food company that asks people to create a board representing their ideal Thanksgiving meal, with the winner getting all of the ingredients to prepare that meal. As long as they don't require pinning one of their products or from a selection of pins, that contest would be fine. People would be free to put together a board that really represents their tastes and the pinner would have a chance at a great prize sponsored by the food company." —Hoffman, in an email to Lupold Bair
Will Pinterest be enforcing these rules across the board?
Depends on who you ask:
"If we see contests like the ones you seem to be helping to organize, we will stop them and also let the contest sponsor know. Seems like a situation we all would want to avoid." —Anthony Falzone, deputy general counsel for Pinterest, in an email to Lupold Bair.
"We're a small team, so unfortunately we're not able to reach everyone running contests that break our rules. Please know that we're not asking that you alone follow them. We try hard to reach out to contest sponsors as soon as we discover they are violating our rules to ask that they correct them going forward." —Hoffman, in an email to Lupold Bair.
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Tony Benna, a director at Mekanism, had some interesting ideas for a recent pitch to a client—and roped in some Mekanism co-workers to be the actors in his pitch video.
He tells AdFreak:
"The idea behind this specific pitch was to play off the idea of the incredibly stupid stuff people do when they are bored. Anyone that has ever played with a clothespin or binder clip inevitably tries to put it on their nose, or lip, or ear or whatever … So the thought was to show a montage of people doing incredibly stupid things by themselves. We see each person in a slow-motion stupid thought with a simple object, and then cut back to them doing a completely unexpected stupid action.
"This is where it got interesting, I went in to shoot the video without any real ideas for these vignettes, so I improvised! The results were unfortunately WAY too far out there for the client, and pretty much everyone that saw it. So it got killed. A few weeks ago I had a good friend in town and he asked to see some of my recent work. I stumbled across the raw footage from that pitch video and we were literally crying laughing. Not so much at the ideas, but at the torture I put my friends through. That coupled with my unapologetic monotone direction coming from off screen made it hilarious! So I decided I should repurpose the footage, and show the true madness behind a Mekanism pitch video."
Check out the inspired stupidity below. Via The Denver Egotist.
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Kumi Yamashita (dont nous avons déjà pu parler pour sa série Shadow Portraits) a imaginé Veil : une installation temporaire à la Villa Como en Italie dans le cadre de la 23ème édition de Miniartextil. Il propose de découvrir grâce à l’utilisation d’un drap et d’un simple éclairage l’ombre d’une femme. Plus dans la suite.
Samsung Electronics, the world’s largest maker of smartphones, signed a multiyear deal to supply the National Basketball Association with mobile devices and televisions.
Under the agreement with the NBA, the Women’s National Basketball Association and the NBA Development League, referees will use Samsung tablets courtside to review key plays, according to a statement, which didn’t provide financial terms. The deal is worth $100 million over three years, the Wall Street Journal reported, citing people familiar with the matter.
The NBA agreement also includes daily recaps and analysis that fans can see on their Samsung devices. Asia’s biggest technology company is seeking to deepen its footprint in the Americas by pairing its smartphones and tablets with original content. Today’s pact follows a deal earlier this year to release rapper Jay-Z’s new album via an exclusive application on Samsung handsets.
After spending the last year as head of new business/comms at Mother New York, Kerry Fitzmaurice is joining up with MDC-owned kbs+ in the newly created position of chief marketing officer. It should be familiar territory for Fitzmaurice as she spent nearly three years at fellow MDC-owned agency 72andSunny, last serving as director of earned media prior to joining Mother. Regarding Fitzmaurice, who will officially assume the role of CMO on Dec. 2, kbs+ chairman/CEO Lori Senecal says, “We’ve hired Kerry to focus on positioning and marketing our brand as kbs+ continues to expand globally into markets in Europe and Asia and add additional inventive capabilities to our offering. Kerry’s drive and entrepreneurial spirit make her a great addition to our team as we continue to reinvent the modern agency network.”
New Career Opportunities Daily: The best jobs in media.
O mundo está repleto de monstros e tiranos que ameaçam a paz, mas é a fome um dos problemas mais sérios e preocupantes, segundo as Nações Unidas. Para transmitir esta mensagem, o estúdio Platige Image criou dois filmes que personificassem os horrores da fome.
Em Hunger is a Monster, vemos uma variação da história de Chapeuzinho Vermelho, narrada por Elle Fanning. Aqui, a fome é representada pelo lobo. No segundo curta, Hunger is a Tyrant, Dakota Fanning narra a história de um ditador que destrói tudo a sua volta. Este segundo filme, aliás, tem um apelo muito maior.
Os filmes fazem parte do Zero Hunger Challenge e valem o play.
Post originalmente publicado no Brainstorm #9
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Former Asda CMO Rick Bendel has left parent company Walmart, over 20 years after he first began working on the supermarket’s marketing.
Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale.
But that may not be the case for long.
Native ads and the high-volume world of RTB are on course to come together, with the most difficult hurdle, the technological one, all but cleared thanks to the introduction of Facebook’s FBX exchange ads.
Fresh off of LeBron James Sprite duties, Translation is back with a new 30-second State Farm spot that includes the Scooby-Doo Mystery Gang and one lucky animated insurance agent. A far cry from the days of slackers triumphantly yelling “Can I get a hot tub?” this ad mixes together some interesting threads of nostalgia and pop culture. Even if people no longer watch Scooby-Doo, the characters are, for better or worse, iconic. Of course Velma knows how to summon help. Of course Shaggy knows how to set the exposition with his stoneresque wail of a voice. If the creatives really wanted to get creative, they could’ve brought it all together with Shaggy yelling, “Can I get a hot tub?” Still, the spot is a cool little change-up from the Da Tailgate spot that we’ve seen too much during football season. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
As you may have heard this morn, Lincoln Bjorkman, who moved up to the big chair as CCO of Digitas North America three-and-a-half years ago, will join Wunderman effective Nov. 11 and report to Wunderman chairman and CEO Daniel Morel. In his new role, Bjorkman will oversee the creative efforts of 60 offices in 170 countries for clients including Coke, Shell, Land Rover, Microsoft, Nokia, and Dell among others. According to the Wunderman camp, Bjorkman is only the second global creative director in Wunderman’s history. London’s Steve Harrison first served in the role (2006-2007). Anyhow, the unicorn whisperer that is Tony Weisman, CEO of DigitasLBi North America, reflects for a bit on Bjorkman’s departure below:
“Lincoln Bjorkman shared with me that after ten remarkable years with us, he has decided to leave DigitasLBi for another agency. He will be with us for a couple of more weeks.
What to say, what to write.
When I look for writing inspiration, I often pull up Lincoln’s famous emails. Each shares a piece of news worth writing about. Each written with an artful dose of humor that brings smiles across our faces. Each frothy with authenticity and love for the subject. Each uniquely Lincoln.
I won’t talk about Lincoln’s credentials. They stand like skyscrapers on their own. And, anyone who knows Lincoln knows well that the very last thing he likes to do is praise himself. He much prefers giving the warm spotlight to others. Again, uniquely Lincoln.
Instead, I simply want to say thanks to our resident gentleman, soulful writer, exceptional creative talent, music lover, tireless perfectionist, rock star manager, artist, a tennis player with an awesome forehand, and champion of our formidable creative team that he helped build, nurture and grow. I want to thank Lincoln for making “the work, the work, the work” at the center of why we come to the office every day. I want to thank Lincoln for elevating our creative muscle earning us award-winning, record breaking creative streaks.
Lincoln, you crushed it at DigitasLBi. We’re just sayin’.
Our very, very best to you.
Tony Weisman
CEO, North America”
New Career Opportunities Daily: The best jobs in media.
New York agency Rokkan has a launched a new experiential campaign for Hyatt, entitled “In A Hyatt World,” a “multi-channel initiative that connects social sharing with real-world experiences” and delivers Hyatt hospitality in unexpected places.
Rokkan Marketing and Communications Manager Melyssa Brown explains that the campaign was born from the idea that “brands have gotten too caught up building virtual, digital relationships with their guests, and we wanted to work with Hyatt to remove that arm’s length, get back into the real world, and real interaction back to life.” While social media engagement is important to delivering their message, the real heart of the campaign is direct engagement.
The first phase of the campaign saw real Hyatt employees holding doors for everyone who passed through random locations in ten cities around the world. It’s an exceedingly simple idea, extending a small nicety they’d like to see associated with their brand. It’s easy to scoff at such an idea, but we can all use a little bit of nice on a Monday, right?
The video documenting the door holding phase of the campaign is just as simple. It presents the idea, without narration, and shows Hyatt associates in the ten different locations holding doors for people. The spot ends by directing viewers to the campaign’s Tumblr and #InAHyattWorld hashtag. Detractors may fault this campaign for being overly-simplistic and forgettable, and they may have a point. But there’s also something refreshing about the approach, which favors direct engagement over agencies’ usual digital obsessions (even if it does in fact concede to a few of these).
Future phases of the campaign should be more substantial (and memorable), and include passing out phone chargers, juice stations, “saving” people stuck in the rain, pop-up spas and more. These will take place weekly, in locations around the world, throughout the next few weeks.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) The Interview October 2013 Hold Tight editorial features model Mila Krasnoiarova in the arms of a sinewy male model, whose face we never get to see. Krasnoiarova appears to be in the throes of…
Amazon's three-ad series for the Kindle Fire HDX's Mayday button, which allows a one-way video chat between users and Amazon experts who can troubleshoot problems, feels like the start of a romantic comedy. Not because it's funny or cute, but more because it's absurdly unrealistic. Anyone half as photogenic as Amy would quit that job before lunch, and the average customer is even more creepy and/or unpleasant than this guy. And where is she calling in from, anyway? Her office looks like the cityscape from the Bourne Identity movies.
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(TrendHunter.com) Nightlights have been around for quite a while, but never have they been featured in the form of pixelated bed lights. This product is a completely original innovation executed by Tosh Furniture,…
Uma das características mais divertidas encontradas em câmeras analógicas é a opção de expor um único frame do filme várias vezes, capturando imagens separadas que, sobrepostas, criando efeitos surreias.
A prática da dupla exposição não foi totalmente perdida na era digital, se tornando quase um filtro, uma função de edição das centenas de apps em busca do visual perfeito.
Você não escolhe os parâmetros das imagens e sua foto será sobreposta à de um estranho, cruzando pontos de vistas e plasticidades muitas vezes contrastantes.
Lançado estes dias, o aplicativo Dubble quer enriquecer um pouco essa experiência.
Funciona assim: ao invés de ser mais uma ferramenta que te ajuda a combinar suas próprias fotos, Dubble cria uma rede de colaboração e brincadeira ao sobrepor sua foto à de um outro usuário, de forma totalmente aleatória e automática.
A brincadeira é viciante e o resultado, na maioria das vezes, é surpreendente.
Apesar de o aplicativo ser bastante recente, com alguns ajustes de navegação e experiência pela frente, o mais interessante está no resgate da imprevisibilidade das câmeras de filmes e da própria prática de múltiplas exposições, impossíveis de serem planejadas na era analógica.
Aquela nostalgia que guarda os tubos de filmes sendo passados entre amigos com a ânsia de criar novos mundos e significados acaba de ganhar sua versão digital, totalmente coerente às fotografias de celular hoje, líquidas, fluidas e infinitas.
Dubble App está disponível de graça para iPhone.
Post originalmente publicado no Brainstorm #9
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Johnson & Johnson (J&J) has poached Coca Cola’s top marketer in North America, Alison Lewis, to become the pharmaceutical giant’s first global chief marketing officer for its consumer business.
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