L’excellent Atelier Olschinsky imagine depuis peu des superbes paysages et visuels d’une qualité impressionnante. Basé à Vienne en Autriche, voici une sélection d’images proposant des « patterns » aux couleurs vives et des compositions très surprenantes. A découvrir en images dans la suite de l’article.
Coral, the bookmaker, has launched a campaign starring Enzo Calzaghe, the boxing trainer and cornerman and father of Joe, the retired champion boxer.
(TrendHunter.com) This What Does the Fox Say shirt is perfect for people who’ve ever asked themselves that curious question.
Even if you personally haven’t wondered that, the duo Ylvis has, and they created an…
(TrendHunter.com) Any marketing manager can tell when clicks are coming through, but it takes smart software to determine what those clicks mean. Enter Adobe Marketing Cloud, a digital marketing platform that helps…
Advertising Agency: Sigla Comunicação, Brazil
Creative Director: Luiz Oliveira
Art Director: Carlos Prado
Copywriter: Luis Lourenço
Account Director: Luciano Pires
Client Team Director: Washington Ruivo
Photographer Producer: Click Estúdio
Advertising Agency: M&C Saatchi, London, United Kingdom
Copywriters: Mark Goodwin, Matt Roach
Art directors: Matt Allen, Dom Baker, David Lawrie
Planner: Stuart Harrison
Director: Chris Bevan Lee
Bo Hellberg, the executive creative director at Paris-based agency Megalo & Company, has been appointed executive creative director of Brave and its sister agency Billington Cartmell.
Coup de cœur pour Tec : un artiste qui aime s’exprimer dans les rues de Sao Paulo en dessinant sur les routes des monstres et des animaux géants. Des créations sympathiques détournant les codes de la signalisation au sol. Un rendu à découvrir dans une sélection d’images dans la suite de l’article.
“Shoes designed for men make your feet suffer.”
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Head of art: Márcio Doti
Art Director: Sandro Martini
Copywriter: Saul Gervásio
Illustrator: Sérgio Paulo
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director / Creative Director: Russell Ramsey
Creatives: Claudia Southgate, Verity Fenner
Art Buyer: Sue Clifford
Planner: Lola Finney
Account Director: Adrian Ash
Media agency: Starcom
Media planner: Ben Dalton
Photographer: Kelvin Murray
Illustrator: Alison Carmichael
Advertising Agency: Fischer America, Brazil
Nielsen’s new Twitter TV Ratings show that an average of 50 times more people see tweets about TV shows than actually generate the tweets, Nielsen and Twitter said in a joint release.
Sometimes the ratio is much larger. During the week ended Sept. 29, for example, AMC’s “Breaking Bad” was the most talked about show on Twitter, generating 1.2 million Tweets by 601,400 authors. Those tweets, however, delivered 129.6 million impressions
Until now, most social TV measures have focused on how many people wrote about TV shows on Twitter, without making any indication about the size of the audience that actually saw those Tweets.
Aneesh Jaisinghani, an Applied Arts graduate from Delhi College of Art, joined advertising in the year 2000 with a creative hot shop called Dhar & Hoon. He worked with agencies like Grey, Lintas, Bates, Cheil, Contract before becoming a part of Eleven. He likes to keep things simple and lives life by the philosophy- Be nice to people on your way up because you will meet them again on your way down!
Why are you into advertising?
Two reasons. First one- My mother was an artist with a very popular children’s magazine of the 80s called TARGET and then with Teens Today. I loved what she used to do and wanted to be an artist myself.
Second Reason: I did my one month summer training while I was still in college, with Leo Burnette (at that time, Chaitra Leo Burnette). There, I came across a man who used to walk into office at 2 in the afternoon, wore pink colored bermudas, sported a long white colored pony tail, yet used to call all the shots. He was the creative head of the agency. And I was convinced that that was the life I wanted for myself!
Tell us about your recent ad campaigns.
We did the launch campaign for SportsFit, MSD’s gym. It was quiet challenging as there are hundreds of gyms offering the same product. How do you differentiate yourself in the clutter. So we came up with the idea that a great body is not the one that just looks good but a great body is the one that is fit. So, STOP POSING. START PLAYING.
Also, we took up a public service initiative in association with the Delhi Police on the New Year’s Eve to curb accidental deaths caused by drunken driving. We designed paper bags (Bad News Bags) which had Newspaper headlines reporting deaths caused by drunk driving accidents. We distributed these bags to the alcohol vending shops in Delhi and Delhi NCR. The liquor vendor handed over the alcohol bottles to the consumers in the “Bad News Bags’. The ‘Bad News Bag’ served as a reminder to the consumer about the consequences of drunk driving. The activity was very successful and the number of accidents came down significantly.
Were there any particular role models for you when you grew up?
Not really.
Who was the most influential personality on your career in advertising?
I believe that every person that I have worked with in my career so far has influenced me in some way or the other. Having said that, I would take this opportunity to thank a few art people who I worked with and who truly inspired me- Arindam Sengupta, Abhinav Dhar (My bosses at Dhar & Hoon), Nitin Beri (my boss at Bates) and Viral Pandya (My boss at Grey and Cheil Worldwide).
Where do you get your inspiration from?
By looking at all the great work that is happening in our industry in our country and around the world.
Tell us about your biggest challenge as the creative director of Eleven Brandworks.
When you are a big network agency and have a plethora of clients, you can afford to take it easy on certain briefs/ clients. But since we are a growing and a young agency, every brief/client is very important and the biggest challenge is to keep the standards up whether it is a 30cc ad or a 60 sec commercial.
Tell us something about the agency environment. With such a large team, how does that affect individuality and creativity?
We are a team of about 15 people out of which 10 are officially in the creative department and the rest of them are creative in their own ways! So, we are not really a big team! There’s no hierarchy. We know each others’ strengths and weaknesses. And in the end it is just a matter of using every individual’s strength to create a great creative product.
What do you think of the state of print advertising right now? At least here in india, the released work is most often too sad. Are agencies ignoring released print?
To my mind, print advertising has become a game of great executions. India also has improved by leaps and bounds in the last 5-6 years but we are still way behind our counterparts in Europe, South East Asia and America.
I won’t blame just the agencies for the quality of print but also clients who more often than not, believe that their consumers are not intelligent enough to understand the simplest of things. And, in the process of creating advertising for this so called ‘unintelligent consumer’ one ends up creating work that is too straight, too boring and as you said, simply sad!
Pick and tell us about one of all your past campaigns, your personal favourite…
There are many actually! I’ll pick two.
One was a print campaign for Nokia N93i with 8X zoom. This was created in 2008, I think, and while these did not even get a shortlist at Abbys, the same idea and execution, created by an international agency won at Cannes the same year!
The second was a ‘Thief’ film for Samsung Hero phone with mobile tracker. It was a simple idea that was executed beautifully by Rajesh Krishnan.
Do you think brands that win advertising awards, do well in the market?
Yes, why not! Vodaphone, Cadburys are great examples!
What advice do you have for aspiring creative professionals?
Don’t take advertising too seriously! Both, when you are creating it and when you are watching it!
Mac or PC?
Mac
What’s on your iPod?
Don’t have one!
The post Aneesh Jaisinghani – Creative Director and Partner at Eleven Brandworks appeared first on desicreative.
What is notable about the start of the new fall TV season, according to network executives, is a surge in not just delayed viewing, but very-delayed viewing.
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Over the course of three Twitter posts about Apple from the activist investor Carl C. Icahn, the company’s market capitalization rose about $17 billion.
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O Galaxy Gear da Samsung, gadget de pulso que serve de companhia para a linha Galaxy, está longe de ser uma unanimidade entre usuários e experts de tecnologia. Porém, algo me parece um inegável acerto em cheio: a campanha para promover o produto.
Com nostalgia em cada segundo, dois comerciais relembram os relógios high-tech da ficção. Com cenas de “Os Jetsons”, “Dick Tracy”, “Power Rangers”, “Predador”, “Star Trek”, entre outros, ambos os filmes referenciam os smartwatches imaginados pelo entretenimento, e que, agora, “se tornam realidade”.
A Samsung diz que o Galaxy Gear ficou 8 anos em desenvolvimento. A campanha estreou nessa noite de domingo, nos Estados Unidos. Assista o primeiro comercial acima, e o outro abaixo:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Aaron Purser designs an advertising campaign focusing on ‘Windex,’ the window cleaner, creating humorous portrait shots. Purser’s idea behind the campaign is that without ‘Windex’,…
Al Jaffee, best known for the three-panel fold-ins in Mad magazine, is donating many of his cartoons, along with other material from his personal archives, to Columbia.
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Speakers at an annual conference said the pace and scope of technological and societal changes required what one called a “constant reinvention” of the marketing process.
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I grew up watching Grizzly Adams on TV. I was also influenced by Robert Redford’s film, Jeremiah Johnson and the music of John Denver.
Unapologetically, I’m a child of the 70s. I explain this here, so you will understand why I think Dr Pepper TEN’s campaign from Deutsch LA is noteworthy.
Dr Pepper TEN is comprised of 10 bold tasting calories with the same authentic 23 flavors of Dr Pepper. Personally, I have never tasted a diet soda that I enjoyed. I know I am not alone in this, so any marketer of diet soda must convince us–the legions of doubters–to sample the drink before any conversions can occur.
Adweek called the campaign “a parody of macho ’70s beer commercials that’s as goofy as all outdoors.”
Of course it is. Parodies are fun. But seriously, if an eagle brings a mountain man a Dr Pepper TEN in the woods, does it drive men in suburban office parks to sample? Of course it does. Manly men save calories on their drink so they can put them into the blue cheese burger that Miss Alabama loves to devour.
The post Dr Pepper Ten Is The Manliest Way To Drink Diet Soda appeared first on AdPulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
