This week, Clare Hill, managing director at the Content Marketing Association, gears up for next month’s summit and awards bash and welcomes MediaCom as the trade body’s first media agency member.
A new feature, See It, is meant to make it easy to move from reading comments about a show to watching that show.
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Ad pages in monthly and weekly magazines declined 1.8% in the third quarter compared with the quarter a year earlier, the Publishers Information Bureau said Wednesday. That’s a smaller dip than magazines reported earlier this year, when print ad pages declined 4.8% in the first quarter and 4.5% in the second quarter.
Print ad pages from January through October issues have now dropped 3.8% from the equivalent period in 2012, according to the Publishers Information Bureau.
Gains through the third-quarter of 2013 were partly fueled by increased spending from advertisers in the drugs and remedies category, where ad pages grew 5.8%, and food and food products, up 5.5%.
A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters.
The retailer overhauled its app two weeks ago, adding a slew of new features, including the introduction of Urban On, a rewards program, as well as 2D barcode scanning and the ability to listen to the retailer’s dedicated radio station. Sales on mobile devices are expected to balloon this season, accounting for 16% of e-commerce sales, according to eMarketer.
“The timing is no accident,” said Jim Davis, director-web and customer analytics. “Frankly, we wish we could have gotten it out a month earlier, so downloads would have been higher as we got to the critical weeks in the holiday season.”
You would think only joyful celebration would follow the news that Starbucks has created the "Duffin," a doughnut-muffin crossover pastry. But instead, we've ended up with Duffingate, a tempest in a Twitter teapot.
The story starts a few years back, when a small British bakery chain, Bea's of Bloomsbury, began selling its own jam-filled doughnut-textured muffin that customers would soon dub the Duffin. All was right with the world until last week, when Starbucks U.K. announced its own Duffin—and even had its supplier, Rich Products, trademark the name.
"I never trademarked the name duffin because I didn't think it was necessary," Bea's chef Bea Vo tells the Guardian. "We are a tiny independent—can we afford to fight this trademark and any future cease-and-desist letter? No."
Starbucks reportedly says it won't enforce the trademark, but that hasn't stopped the digital fist-shaking from small business advocates." Another reason to boycott Starbucks," notes one Londoner, "if the terrible coffee is not enough."
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(TrendHunter.com) These pregnant photography trends showcase expecting mothers in an artistic setting. Many families are choosing to take portraits as a way to remember the exciting stage in their lives. These…
Microsoft is set to become the latest tech giant to develop its own tracking technology to replace the ubiquitous “cookie,” which has become the focus of regulators and privacy advocates.
The company is internally developing the technology that would enable tracking across desktop computers, tablets and smartphones running Windows, as well as the company’s Xbox gaming console and services including its Internet Explorer web browser and Bing search engine, according to sources close to the company not authorized to speak publicly about Microsoft’s plans.
Google is similarly plotting its own cookie replacement, and others such as Facebook, Apple and Amazon are expected to pounce on the third-party cookie’s vulnerability. The technology has served as the foundation for targeted online advertising by enabling browsing behavior to be tracked across sites and used to target ads. However third-party cookies are limited in that they cannot track mobile devices, which account for 20% of global web traffic, according to Statcounter.
Le photographe Gabriele Galimberti (auteur de l’excellent Toy Stories Photography) s’est amusé à voyager dans plus de 58 pays afin de photographier des grand-mères dans la cuisine, accolées à la spécialité préparée par chacune. Une série appelée “Delicatessen With Love” à découvrir en photos dans la suite.
Zimbabwe
Zanzibar
Zambia
Turkey
Thailand
Swedden
Spain
Brazil
Philippines
Morocco
Mexico
Malaysia
Malawi
Lebannon
Latvia
Kenya
Italy
Indonesia
Haiti
Egypt
Cayman Islands
Canada
Bolivia
Armenia
Algeria
Albania
Alaska
John Kennedy
For marketers, “knowing the customer” has always been a core responsibility of our discipline. And recently, this has taken on even greater interest as instrumented interactions enables us to gain new insights into our customers and prospects.
Carmichael Lynch and the Denver Museum of Science are testing the myth that talking to a plant helps it to grow healthier and stronger to support Mythbusters: the Explosive Exhibition, and they need want your help.
Mythbusters: The Explosive Exhibtion, which runs from October 10th-January 6t, offers exciting ways for visitors to interact with the mythbusting process. “We wanted to extend that experience online for people who can’t get to the Museum in person, or who just can’t enough,” explained Marty Senn, executive creative director at Carmichael Lynch. To do so they’ve enlisted the help of an online audience to help debunk (or not debunk) the myth that talking to plants helps them grow healthier and stronger.
The Denver Museum of Science is asking people to help by going to talktoaplant.com and tweeting what you’d like to say to the plant. Tweet about whatever you want, from the government shutdown to the MLB playoffs to this incredibly depressing news about West Coast starfish. Custom tweet-to-speech technology developed by Carmichael Lynch will then read the tweet to one of the two plants in the experiment. The other plant just sits in silence, the control plant. Poor control plant.
Both plants run on 12-hour light cycles and are watered by an in-house technician, in case you’re worried about all that. Water showings occur every Wednesday over the lunch hour. You can tune in to the live stream over the next couple of months to see if the myth is busted. Will the myth be debunked? Tell us what you think in the comments section. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) The ‘Athletes Among Us’ photography series injects real life athletes into everyday scenarios, in a sporty way. This is the latest project from talented photographer Jordan Matter, who…
Diageo-owned Smirnoff vodka is about to make a global marketing push behind its new Mixhibit app, which allows users to assemble tweets, Facebook posts and Instagram photos of themselves and their friends into a custom-made video, including a music soundtrack. The videos can then be uploaded to social networks including Facebook.
Déjà auteur de l’installation « Forever Bicycles » diffusée sur Fubiz en début d’année, l’artiste chinois Ai Wei Wei a exposé une nouvelle version de celle-ci à Toronto. De superbes images de cette installation et de cette sculpture géante composée de plus de 3144 vélos, sont à découvrir dans la suite de l’article.
If the name Jeff Maerov, doesn’t ring a bell, perhaps you might better know him from his his output over five years at Draftfcb Orange County, where he served as SVP/GCD on, what else, Taco Bell. On said account, Maerov helped lead creative on campaigns including the “Live Mas” rebranding and the subsequent “Operation: Alaska” effort. Well, the creative exec has now moved on and went eastbound (not down) to DigitasLBi, where he has now assumed the same title in the agency’s Boston office. In his new role, Maerov will lead creative teams on clients including Goodyear, Dunkin’ Donuts, and more, reporting to DigitasLBi Boston/Detroit ECD Rob Rizzo in the process.
During his career, Maerov also tallied a decade’s worth of work over two stints as a creative at Y&R New York and even penned his own children’s book Boca Buddies on the side.
New Career Opportunities Daily: The best jobs in media.
Steinlager, New Zealand's biggest export beer, is concerned about the growing trend at house parties and fraternities everywhere that starts off with people drinking and ends up with people drawing genitalia on the face of the first of the passed-out-wasted.
"Be the artist, not the canvas" (aka, "Party hard, but not too hard, y'all"), Steinlager urges in print ads and a YouTube video from DDB in Auckland. The spot serves as a PSA to partygoers everywhere by showing cleverly, strategically and mortifyingly placed drawings on bodies. A bra on a topless dude. A monocle on a face. A face on a bald head.
But wait, "Be the artist"? So Steinlager wants us to draw on unconscious people, but not be drawn on ourselves? I'm confused. I may need a drink.
Now, on to questions of heavier significance: Where do people get all these Sharpies when they're out partying?
CREDITS
Client: Steinlager
Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Gavin Siakimotu
Copywriter: Natalie Knight
Account Director: Susie Darling
Photographer: Troy Goodall
Account Manager: Jonathan Rea
Photographer, Producer: Michele Richards
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Updated FCC rules over text message marketing take effect on Oct. 16, attorney Brian Heidelberger says in this “Mini Law Lesson” video. Are you ready?
ABOUT THE AUTHOR
Ontem, falamos por aqui sobre como é legal ver um olhar diferente sobre um assunto que costuma ser tratado da mesma forma – mais especificamente os produtos de higiene bucal. Hoje, a gente segue na mesma linha, mas para mostrar Second Kid, uma campanha divertidíssima (e cá entre nós bastante honesta) que a Saatchi & Saatchi de New York criou para a marca de fraldas Luvs.
Não que os comerciais relacionados com higiene infantil possam ser comparados aos de higiene bucal – marcas que trabalham com crianças sempre tiveram doses cavalares de fofura a seu favor e muitas vezes se saíram bem ao usar isso de maneira inteligente e criativa. Mas é muito legal quando alguém é sincero e mostra que a maternidade não é e nem precisa ser algo perfeito, e que é preciso relaxar um pouco se você não quiser enlouquecer.
Tenho muitas amigas que já são mães e que costumam exigir demais de si mesmas no primeiro filho (ou pelo menos nos seis primeiros meses). Depois, quando descobrem que é impossível dar conta de seguir o manual à risca, passam a fazer as coisas do seu jeito e tudo dá certo no final.
É exatamente o que essa campanha mostra: não precisa ser perfeito, nem do jeito mais difícil para que tudo dê certo no final. E sem abrir mão da fofurice.
Post originalmente publicado no Brainstorm #9
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Question: What would a contemporary soccer-related version of “Les Miserables” look like if we replaced all the singing actors with kids and threw in the craftiest living man in cleats? Answer: This tw0-minute Leo Burnett commercial promoting Samsung’s Galaxy Note 3 and accompanying smart watch. When Lionel Messi isn’t dominating the pitch or allegedly evading taxes, he’s also rebuilding cities as an urban developer! For the kids!
From a narrative perspective, this spot is about as corny as it gets – I think it will be very tough to top the new pair of Samsung ads that show the progression of pop-culture smart watches over the years and harp on some brilliantly revealed nostalgia. But “The Developer” is enjoyable on a micro level if you don’t think about it too hard, kind of like every James Cameron movie. Messi on his suit and tie. Kids singing a cute version of Lorde’s single “Royals.” There’s even a building demolition scene if you’re into that. And if you’re not, there’s always Messi, on his suit and tie, smiling, playing soccer with kids. Everybody loves that. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
The advertising watchdog has banned a TV ad for Beats Pill speakers featuring the singer Robin Thicke from being broadcast before 7.30pm following almost 100 complaints from viewers who believed the spot was “offensive” and “sexist”.
Mitsubishi Motor Sales of Canada and john st. have launched a campaign for the brand new Mitsubishi Mirage.
The spot “Commute” plays the whole music that you thought was extra-diegetic but turns out to be diegetic card while touting the subcompact cars’ features. (We don’t like being toyed with like that, Mitsubishi.) These are good selling points, especially the best-in-class 64 mpg and the $12,498 starting price. “We know that we’re giving Canadian drivers what they value in a subcompact car, great fuel efficiency at an even better price,” explains Peter Renz, Director of National Marketing at Mitsubishi Motor Sales of Canada.
The whole “you can do what you want with all the money you save” thing and the diegetic music trick are a little tired, but the spot keeps it short and simple. Plus the fuel economy and low price do a fine job selling the car on their own. You’ve got to be envious of that gas mileage. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
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