La dernière campagne de Reporters Sans frontières est encore une fois une réussite. Lancée à l’occasion de la Journée mondiale de la liberté de la presse, elle met en scène des leaders comme Vladimir Poutine ou Bachar Al Assad et résume leur attitude politique vis-à-vis de la presse au travers de gestes très évocateurs.
L.A.-based Zambezi, which has given us NBA 2K14 Lebron spots and vitaminwater ads as of late, regales us with a story about unplugging for a bit, meaning abandoning email for a day (like we did over vacation). According to founder/managing director, Chris Raih, the agency “lived to tell the tale.” And now, here we go, with video included above.
Our mid-sized creative agency recently banned email and instant messenger for a period of 24 hours. No outgoing or incoming messages; email was even de-activated on mobile devices. In-person contact, video chat, and phone calls were allowed.
And guess what? It was glorious.
New Career Opportunities Daily: The best jobs in media.
Expedia, the online travel agent, has launched it’s ‘Travel Yourself Interesting’ campaign on Twitter, and is promising to transform mundane tweets into “fun content”.
(TrendHunter.com) The VS Magazine October 2013 cover was shot by the talented Ellen von Unwerth. The accompanying fashion editorial features black and white images of playful school girls getting into all kinds of…
Exposée durant le festival Burning Man, Truth is Beauty de Marco Cochrane est une superbe sculpture de 16 mètres de haut issue de son Bliss project. Construite à l’aide de tiges d’acier soudées entre elles et d’environ 3000 LED multicolores, elle change d’aspect constamment. Plus d’images dans la suite.
Grey New York and MJZ director Nicolai Fuglsig's "Inspired" spot for Canon won the 2013 Emmy Award for Outstanding Commercial on Sunday at the 65th Annual Creative Arts Emmys. The win ended a streak of four straight victories for ads created by Wieden + Kennedy. W+K had a horse in this year's race, too—Nike's "Jogger." The two other nominees this year were Google Chrome "Jess Time" by BBH and Google Creative Lab and Grey Poupon's "The Chase" by Crispin Porter + Bogusky.
See the Canon spot below and the other three ads here.
     |
“Holmes Place. Feel the difference.”
Advertising Agency: Altraforma, Barcelonna, Spain
Creative Director: Yoryo Hortolà, Adrià Rosell, Albert Bernal, Álvaro Ortiz
Art Director: Albert Bernal, Álvaro Ortiz
Copywriter: Yoryo Hortolà, Adrià Rosell
Photographer: Ivan Jurado, Bungalow
Production Company: Bungalow
Producer: Lara Saborido
Production manager: Susana Gellida
Retoucher: Ruben Panzuela & Bungalow
Advertising Agency: New Moment New Ideas Company Y&R Belgrade, Serbia
Creative Director / Copywriter: Svetlana Copic
Art Director: Slavisa Savic
Photographer: Nemanja Spoljaric
Additional credits: Nenad Milutinovic
Les sculptures de papier de Rogan Brown sont empreintes de délicatesse et d’élégance. S’inspirant de formes et de motifs naturels qu’ils soient macroscopiques ou microscopiques, l’artiste cisèle le papier à force de précision et de détails. Un travail impressionnant à découvrir en images.
Chega um momento, na vida de muitas crianças, em que tudo o que elas mais querem é crescer. Algumas vezes, porque querem fazer coisas que os adultos fazem. Em outras, porque querem ficar mais altos para alcançar alguma coisa guardada lá no alto. Afinal, nem sempre os móveis da casa estão adaptados à altura delas. E é este o sentimento de mais um tocante comercial da IKEA, desta vez para o mercado italiano.
Criado pela Auge Headquarter, de Milão, o filme mostra a trajetória de um garotinho tentando pegar uma caixa guardada na prateleira mais alta do guarda-roupa. Percebendo que só irá conseguir alcançá-la se ficar mais alto, ele começa a colocar em prática tudo aquilo que os adultos dizem que vai ajudá-lo a crescer mais forte e saudável: comer bem, se exercitar… É claro que ele também aplica a boa e velha lógica infantil ao se comparar com uma planta…
Ao som de When I Grow Up, com Eleisha Eagle, todo o esforço do garoto é recompensado, graças a uma forcinha de seu avô e a praticidade dos móveis da IKEA, obviamente. Vale o play.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Toronto studio Ubisoft teamed up with Soap Creative to develop an integrated mobile companion to Splinter Cell Blacklist.
The game, released August 20th across PS3, Xbox 360, Wii U and PC platforms, is the latest in the popular Splinter Cell series, and marks the return of Tom Clancy’s Sam Fisher character. Soap Creative helped Ubisoft extend the game’s Strategic Mission Interface, while also adding three AAA mobile games that let players continue their Splinter Cell Blacklist experience while on the go. Ubisoft and Soap Creative hope that the mobile games will not only appeal to hardcore fans of the franchise by allowing them to earn currency transferable to Splinter Cell Blacklist, but also attract new gamers with an experience that can function independent of the console game.
“Companion experiences are creating new players and a broader universe for them to enjoy, even among the most established franchises,” says Matt Griswold, managing partner at Soap. Splinter Cell certainly qualifies as an established franchise, with a pretty large audience already willing to shell out for the latest in the series. The question is whether adding mobile games will help them convert new fans.
New Career Opportunities Daily: The best jobs in media.
McDonald's and Burrell Communications update a classic Super Bowl spot from 1993, pitting Joe Flacco of the Baltimore Ravens and Colin Kaepernick of the San Francisco 49ers, the opposing quarterbacks from the big game in February, against each other in a contest for the chain's Mighty Wings. Their competition features improbable passes through distant goalposts. First one to miss watches the winner eat.
The original commercial starred Larry Bird and Michael Jordan playing a game of Horse for a Big Mac. Their increasingly crazy contest took them from a basketball arena to the top of Chicago's Sears Tower as Jordan called a fantastical shot: "Off the expressway, over the river, off the billboard, through the window, off the wall …"
That tale was self-contained, and fittingly, there was no winner, giving the impression that the two titans would battle for all eternity, ultimately bouncing balls off the moon and stars in their quest for a burger. (Luckily, McDonald's food would still be in decent condition no matter how long they played.) The reboot has two parts. The first 30-second installment (posted below) breaks on TV tonight and ends on a cliffhanger, as a power failure throws the quarterbacks into darkness—"Oh man, not again!"—and someone apparently tries to make off with their box of wings. Who could it be? Jordan and/or Bird? Tim Tebow? Miley Cyrus? (OK, we know it's not Tebow.) The revelation comes in Part 2, set to air Oct. 6.
Marlena Peleo-Lazar, chief creative officer at McDonald's USA, calls the remake "a fresh take on an idea our customers have loved, but in a sport they haven't seen us do it with." That's all well and good, and the effort is certainly getting buzz. Still, a remake with stars from a different sport was hardly necessary. And regardless of the big reveal, and even with original director Joe Pytka behind the camera, it was doomed to pale by comparison with the original commercial.
Don't get me wrong. The new ad is well-made and amusing … but Bird and Jordan, in this context, cannot be replaced. They were more than great athletes. They were transcendent figures who helped define the popular culture of their generation. Flacco and Kaepernick are gifted on-field performers, and seem like nice enough guys, but they lack the stature and quite frankly, the charisma of their predecessors. The 1993 spot felt right because you really could picture Larry and Michael playing a little one-on-one for their personal edification, sans cameras, ribbing each other for each missed shot. Flacco and Kaepernick, well, I guess they'd have a throwing contest if McDonald's paid them lots of money to do it in a commercial.
Plus, the blackout, echoing the one that stopped Super Bowl XLVII for 30 minutes, and the "To be continued" aspect feel like cutesy gimmicks added to compensate for the new spot's inability to match up to its inspiration.
If Bird and Jordan don't make an encore appearance in Part 2, it would be disappointing, because that's what the setup demands. If they do, it could seem pat and predictable. The original was nothing but net. So far, the remake feels like an incomplete pass.
| |
Le studio de design mexicain Manifesto Futura imagine Perro Malo, une marque de Mezcal dont il crée l’identité visuelle. Inspiré du cerbère, chien à trois têtes mythique de la civilisation greco-romaine qui garde les portes des enfers, le graphisme, sombre et épuré, donne au produit une puissance visuelle incontestable.
Nearly a year after the Federal Trade Commission updated its guidelines for environmental advertising, consumers appear more confused or doubtful than ever about what green-marketing claims actually mean.
The percentage of consumers who say they don’t know if companies’ environmental claims are accurate doubled to 22% between 2008 and 2013 in GfK’s annual Green Gauge tracking survey. The percentage who said they don’t know how well businesses fulfill their responsibility to the environment tripled to 10% over the same period.
The GfK data jibes with other research such as that from Cone Communications earlier this year showing that while 40% of people think “environmentally friendly” means a product has a positive environmental impact, 22% think it means only a neutral impact and 9% think it means nothing.
If you live in Quebec and happen to see giant pieces of women’s clothing and accessories, do not be alarmed. Rather, be intrigued. Toronto shop john st. – creators of the Lake Huron “Save the Drop” campaign, among many others – has teamed with Winners, the Canadian version of Marshall’s, for an immense scavenger hunt across Quebec called “Find Big, Score Big.” Shoppers who find seven-foot-tall high heels will be happy to know they are not involved in a bad post-modern art show. And more importantly, the first three shoppers to come across each installment will win designer items worth up to $1,000. The next 25 shoppers will receive $25 gift cards. I’m tempted to say we’re all winners, but we’re not.
For those interested scavengers who don’t want to drive around Quebec aimlessly, you can find clues on the Winners Facebook page, which from a brand marketing standpoint, is a savvy way to drive up social media engagement in both the short- and long-term. Users will be more inclined to periodically check the pages to see if similar giveaways are taking place, and the costs to serve a local audience like this are relatively minimal. The contest lasts until September 24, and you can look at additional photos from the campaign after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) The Alice in Wonderland-themed fashion editorial by photographer Carlos Lanenga is an ethereal journey down the rabbit hole. The aptly entitled ‘Through the Looking Glass’ editorial…
(TrendHunter.com) If you’re interested in the perfect hiding spot to stash your drinks at the beach, look no further than this sunscreen bottle flask. The flask looks identical to your standard bottle of…
Jazz FM, the independent national radio broadcaster, has promoted senior account manager Dominique Bagalue to the head of sales, following the departure of the director of sales, Jo Coltman.
Red Bull has come under fire for its advert suggesting that people journeying on the Titanic could have survived if they had drunk its products.
Sylvain Demercastel est un photographe nomade qui, de lieux en lieux, capture des moments, des endroits ou des visages. Du Sahara au Finistère, tout est sujet d’intérêt pour ce voyageur qui nous offre son point de vue sur ce qui l’entoure. De superbes clichés à découvrir dans la suite de l’article.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
