Hasta La Creative!

L.A.-based Zambezi, which has given us NBA 2K14 Lebron spots and vitaminwater ads as of late, regales us with a story about unplugging for a bit, meaning abandoning email for a day (like we did over vacation). According to founder/managing director, Chris Raih, the agency “lived to tell the tale.” And now, here we go, with video included above.

Our mid-sized creative agency recently banned email and instant messenger for a period of 24 hours. No outgoing or incoming messages; email was even de-activated on mobile devices. In-person contact, video chat, and phone calls were allowed.

And guess what? It was glorious.

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