Virgin Mobile Makes Its Pitch in 25 YouTube Videos, Which You Scroll Through by Blinking

Virgin Mobile has been retraining your brain for a while. Now, it wants to borrow your eyes.

In a fun stunt called BlinkWashing from Mother New York and rehabstudio, the mobile carrier makes its sales pitch in 25 separate but linked YouTube videos—which you control simply by blinking. (The site uses your webcam to find your eyes, and then accurately detect your blinks.) The best part is, all the videos are time-coded and "smart cached," so that when you blink, the next video's dialogue picks up where the previous one left off. In other words, blink and you won't miss it.

The videos themselves offer an impressive assortment of oddball characters and scenes. There are even Mother employees featured in the spots: Gabriel Blido, sporting his astounding mustache, and Debra Dean, who shows off her hip-hop dancing skills.

Give it a spin over at Virgin Mobile's YouTube page.


    

Robert Gates to Write ‘Duty,’ About His Time as Defense Secretary

The book promises to explore the “contrast between my public respect, bipartisanship and calm, and my private frustration, disgust and anger.”

    



DC Navy Shooting ‘Sponsored’ by Progressive’s ‘Gun-Toting’ Flo

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It’s been a while since we’ve witnessed a contextual advertising screw up. While we’re sure they still happen all the time and people have, for the most part, just become immune to them, it’s still intriguing to see them pop up from time to time.

Adrants reader Micah Donahue sent us this mobile screenshot of a Progressive ad banner above a CNN story about today’s shooting inside a D.C naval facility. In the banner, Progressive’s Flo can be seen aiming a gun at the viewer. Of course it’s not an actual gun but the placement of the ad above a story about a shooting is, at best, disconcerting.

To be fair, it’s not even clear whether or not this is a contextually served ad. It’s appearance could be completely random. Even so, an ad that has an image which appears to look at though someone is aiming a gun at you is probably not the best creative execution (no pun intended) to have in your rotation.

Booker Prize Panel Is Said to Consider Allowing Americans to Be Eligible

The Man Booker Prize for Fiction, which has been a British award for more than 40 years, may add American authors to the pool, a newspaper reported.

    



AMC Announces a Companion Series to ‘Walking Dead’

The new show, which is expected to begin in 2015, will be developed by Robert Kirkman, whose comic book inspired “The Walking Dead.”

    



Achromatic Pastel Editorials – The Nyt T Style Woman’s Fall 2013 Spread is Color-Coordinated (GALLERY)

(TrendHunter.com) The Nyt T Style Woman’s Fall 2013 editorial is a breath of fresh air, and it’s a new way to view fall fashion.

Typically in the fall, editorials are all focused on dark themes. There…

Prancercise Lady Fronts Wonderful Pistachios Campaign

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Oh the internet. It gives us so many wonderful things. So many things we’d would never have experience before like, well, like the Prancercise® Lady. If you haven’t heard of her, her name is Joanna Rohrback and she does this exercise thing which aims to “create the most satisfying, holistic and successful fitness program one could hope to experience.” And it has nothing to do with riding a horse.

Anyway, Rohrback, along with Dennis Rodman, an elephant, King Kong and, yes, Norman Bates, can be seen in the upcoming Wonderful Pistachios Get Crackin’ campaign which debuts today.

The campaign, which began in 2007, has featured such cultural oddities as Honey Badger, Snooki, Snoop Lion, Keyboard Cat, The Village People and, yes, the Secret Service.

MarCom Voices Amplified By Bob Knorpp’s Weekly Radio Show

Do you listen to world’s best radio show about marketing? It’s an hour of cordial banter led by host of hosts, Bob Knorpp.

This week’s program looks at Apple’s push into in-store push notifications; Instagram’s plan to introduce advertising; placing ads on porn sites, and more.

Listen now: BeanCast 268: I Don’t Trust Facebook To Run Facebook.

Or listen later. Here’s the iTunes link, for your convenience.

At the end of the program, Knorpp encourages his guests to promote themselves. I took the opportunity to offer BeanCast listeners help with their content marketing problems and a 20% discount off their first invoice.

Naturally, I am happy to extend this offer to AdPulp readers, as well. Let me know your content marketing needs–email newsletters, blog posts, video production, etc.

For more sounds: Visit AdPulp’s audio archive.

The post MarCom Voices Amplified By Bob Knorpp’s Weekly Radio Show appeared first on AdPulp.

Watch the Harsh Anti-iPhone Ad That Microsoft Pulled


On Friday, Microsoft posted a video on YouTube — apparently part of a series of pro-Windows Phone, anti-iPhone parodies — titled “A fly on the wall in Cupertino.” If you try to view it now, though, you’ll see an error message: “This video is private. Sorry about that.” Why? Basically, negative social-media feedback, with plenty of folks complaining that the video, which suggests that innovation is dead at Apple, is in bad taste — or at least insufficiently funny.

Microsoft has since issued a statement saying, “The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we’ve decided to pull it down.” The internet being the internet, though, copies of the parody clip are still floating around — indeed, proliferating. And wouldn’t you know it? We have one right here:

Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.

Continue reading at AdAge.com

Chipotle: The Scarecrow

Download the iOS app: http://www.scarecrowgame.com

Advertising Agency: CAA Marketing, USA
Animation: Moonbot Studios
Music: Fiona Apple
Music Supervision: Duotone audio group

New Campaign Says New Zealand’s Army Has Purpose

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Wait, New Zealand has an army? OK, kidding. Of course they do. Even tiny islands in the Southwestern Pacific need defensive forces. And to make sure everyone knows that, Saatchi & Saatchi New Zealand is out with a campaign for the New Zealand Defense Force entitled “Purpose Built.”

The creative, which aims to inform the public the armed forces are much more than combat, centers on the notion that joining the army is less about obligation and more about caring and purpose.

Nervión Plaza: Autumn

Advertising Agency: Singular One, Sevilla, Spain
Creative Director: Javier Rueda
Art Director: Pablo Diez, Gonzalo López
Copywriter: Jaime Álvarez
Photographer: Alberto G. Puras
Studio & Photo Services: Cienxcien Studio
Stylist, hair and make-up Artist: Auro Murciano

Jessica Ennis-Hill, Jenson Button and Rory McIlroy return in Santander campaign

Santander has brought back the members of the public its brand ambassadors Jessica Ennis-Hill, Jenson Button and Rory McIlroy surprised earlier this year in a bid to continue its discussion on the highlights of banking with the bank.

Red Bull’s Titanic Joke Not Well Received

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It’s an age old question. How soon is too soon to poke fun at a disaster? As history would inform, the answer is usually never. There are just too many emotions tied up in certain unfortunate events to make light of them. Even an event that happened 101 years ago is seemingly off limits.

When Red Bull made light of the Titanic sinking by suggesting the Titanic would not have sunk had it been carrying Red Bull, viewers were outraged and lodged complaints with the UK’s Advertising Standards Authority.

The animated ad, which began running in Germany earlier this year and then more recently in the UK, features a captain telling a dock worker to stop loading Red Bull and, instead, load champagne. After the dock worker tells the Captain, “Red Bull gives you wings,” the captain laughs and replies, “Wings? Why on earth would you need wings on a ship?” The crate then lowers revealing the ship to be the Titanic.

The ASA has received 50 complaints but the organization has not yet made a decision as to whether or not to ban the ad.

Futuristic Molecular Popsicles – The KYL21 Molecular Design Ice Pops are a Visual Treat (GALLERY)

(TrendHunter.com) David Marx, food scientist and found of The Science Kitchen in Berlin, has elevated ice pops into an art form with a new molecular design. The new KYL21 ice pop line is more than just visually…

Grey New York Wins Best Commercial Emmy For Canon ‘Inspired’

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Last night at the 65th Annual Creative Arts Emmys, Grey New York and MJZ director Nicolai Fuglsig won the 2013 Emmy Award for Outstanding Commercial for their Canon “Inspired” commercial. That’s the one with the tire on fire rolling down the hill.

The two other ads in the running this year were BBH’s Google Chrome “Jess Time” and CP+B’s Grey Poupon “The Chase.”

Hyperealistic Human Body

Si le travail du peintre mexicain Omar Ortiz est souvent qualifié d’hyperréaliste, c’est parce qu’en regardant ses toiles, on a parfois du mal à croire que ce ne sont pas des photographies. Ses tableaux présente le corps, notamment des femmes, avec une finesse incroyable. Des oeuvres bluffantes à découvrir en images.

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This Thai Ad Will Bring Tears to Your Eyes, Warmth to Your Heart

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It’s not as if we haven’t seen an ad that brings tears to the eyes before but this one is so basic, so human and, in all likelihood, a representation of something that happens more often then we know. While the media love to celebrate the tragedy of life, in hidden corners of the world — and right here at home under our noses — acts of kindness happen every day. This work from Thai communications brand TrueMove H captures that that very basic human spirit.

WPP revamps remuneration committee

WPP has overhauled its remuneration committee with the appointment of three new non-executive directors, including a new chairman of the committee in Dr John Hood.

Watch the Spots: Gap’s Return to TV Features Music Royalty


After a four-year hiatus, Gap will be back on TV tonight.

The brand has tapped Dhani Harrison, son of George Harrison, and Alexa Ray Joel, daughter of Billy Joel, for its “Back to Blue” campaign. Each performs a song made famous by their parents — “For You Blue” in the case of Mr. Harrison and “Just the Way You Are” in the case of Ms. Joel.

Seth Farbman, Gap’s global CMO, said execs trying to identify talent that was “fundamentally Gap” came up with a long list, but that ultimately there were people that represented “multiple generations of cool.” Peterson Milla Hooks handled the campaign.

Continue reading at AdAge.com