Can viral video success be predicted?
Posted in: UncategorizedCampaign goes inside online video experts Unruly’s social video lab to find out how consumer reaction to content can help predict how well it will be shared online.
Campaign goes inside online video experts Unruly’s social video lab to find out how consumer reaction to content can help predict how well it will be shared online.
Twitter is preparing to unveil a mobile app that will more clearly stream content by trending subjects and display photos and videos more prominently, according to a report.
A website offering “abortion advice” has been censured by the Advertising Standards Authority for misleading users into thinking it offered termination services.
L’artiste française basée à Tokyo, Emmanuelle Moreaux présente son oeuvre « 100 Colors » dans le cadre du Shinjuku Creators Festa 2013 organisé à Tokyo. Son installation, faite de papier traditionnel japonais, module un espace aux couleurs acidulées. Une oeuvre magnifique à découvrir en images.
President Obama’s re-election campaign relied on data-driven marketing, only to yield a second term marked so far by revelations about massive NSA data-driven spying. Will data be a boon to marketing, a threat to privacy, or both?
Watch the keynote from Dominique Delport, global managing director at Havas Media Group, at Dmexco, the biggest digital media conference you’ve probably never heard of. It’s live at 10:30 a.m.
[UPDATE: This keynote has now concluded. We’ll replace the live stream with a replay if it becomes available.]
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Head Of Art: Sidney Araújo
Accounts: Gabriela Borges, Amanda Sampaio, Rebecca Nociti
Media: Iuri Maia, Marcela Isa, Nany Porciuncula
Photographer: Valério Trabanco
Art Buyer: Selma Momosse
Post Production: Arizona and Burti
Final Artwork: Adriano Idas
Graphic Production: Rita Vilarim, Emerson Russo, Thiago Loureiro
Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre.
Others take a more compelling approach. Such is the case with Sausalito agency Division of Labor’s new book: Stop Tweeting Boring Sh*t: The New Rules of Work.
It’s a pretty simple premise: A series of humorous tweets, redesigned to look like mini-posters, with a little backup explanation that focuses on work life, business thinking, and a bit of philosophy in general. Yeah, it’s sarcastic as hell, as I imagine many of the folks working there are.
But a cool thing happens as you read the book: You get a very good glimpse of the agency’s outlook on many things, which for prospective clients or employees, makes a good case for working with (or staying away from) Division of Labor. Like this one:
In other words, read this book and you might know what kind of work you’ll be doing with them. Stop Tweeting Boring Sh*t is a quick, fun read, and it’ll fit nicely on any creative’s desk for a little inspiration. It also fits nicely into a client RFP package, which helps Division of Labor most of all.
Special thanks to DOL for providing me with a review copy.
The post Stop Tweeting Boring Sh*t Is NSFW At Boring Workplaces appeared first on AdPulp.
Marital status: in lust.
Advertising Agency: Plutón, Montevideo, Uruguay
Creative Directors: Silvio Maldonado, Pablo Medina
Art Directors: María Bissio, Juan Pablo Palarino
Copywriters: Michelle Capdevielle, Alfonso Delfino, Gonzalo Montes
Photographer: Ale Burset
Illustrator: Diego Speroni
Published: September 2013
You may make out with the bride.
Advertising Agency: Plutón, Montevideo, Uruguay
Creative Directors: Silvio Maldonado, Pablo Medina
Art Directors: María Bissio, Juan Pablo Palarino
Copywriters: Michelle Capdevielle, Alfonso Delfino, Gonzalo Montes
Photographer: Ale Burset
Illustrator: Diego Speroni
Published: September 2013
Until sobriety do us part.
Advertising Agency: Plutón, Montevideo, Uruguay
Creative Directors: Silvio Maldonado, Pablo Medina
Art Directors: María Bissio, Juan Pablo Palarino
Copywriters: Michelle Capdevielle, Alfonso Delfino, Gonzalo Montes
Photographer: Ale Burset
Illustrator: Diego Speroni
Published: September 2013
I could call 811. Or, I could just finish this sandwich.
Don’t be shovelheaded. Call 811 before you dig.
Advertising Agency: Gyro, USA
Chief Creative Officer: Christoph Becker
Executive Creative Director: Aaron Stern
Copywriter: Justin Horrigan
Art Director: Rob Lewis
Planner: Kim Lauersdorf
Project Management: Jessica Levine
Producers: Kristen Del Calzo, Carly Chapell
Account Executives: Robert Tucker, Scott Anderson
Photographer: Randal Ford
Production Company: Susanne Lancaster Productions
Post-Production: Happy Finish UK