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“Telling the Story of Portuguese Literature in a Typeface. www.tellastory.pt”

To promote “Tell a Story”- a book shop with wheels that sells translated Portuguese books in several languages as a “postcard” of portuguese culture – the country and its most notorious authors, and to encourage tourists to tell a story about Portugal, we created a new typeface based on these portuguese authors’ calligraphy to inspire everyone to write like them.
Either to write a novel or a Nobel, a simple note or the diary of a journey.
From A to Z you’ll find the characters of Fernando Pessoa, José Saramago, José Luís Peixoto, Cardoso Pires and Lobo Antunes all combined together in one new handwriting free font: The Writers’ Font. A vowel may have the mild stroke of one author, a consonant might show the strong personality of another, but they are all genuine and pour geniality.

Have you ever imagined writing a story with Fernando Pessoa’s “a”, José Saramago’s “b” or Lobo Antunes`s “c”?

Advertising Agency: MSTF Partners, Lisbon, Portugal
Executive Creative Director: Lourenço Thomaz, Susana Sequeira
Creative Director: Daniel Palma
Designer: Daniel Palma
Copywriter: Pedro Lima, Sara Couto
Illustrator: Ricardo Figueiras
Typeface Designer: Joana Correia

Après la vidéo d’Entertainment de Phoenix à Versailles, La Blogothèque nous offre une vidéo de 20 minutes réalisée par Colin Solal Cardo dans le cadre des Take Away Show, proposant ainsi de découvrir 4 morceaux du groupe joués en live dans des lieux insolites, à l’image de « Bourgeois » tournée dans un jet en plein vol.

Samsung shut down a portion of New York’s Times Square last Wednesday for its latest product launch. But unlike its other high-profile unveilings, the attention was focused on a “smartwatch” instead of a smartphone.

The Galaxy Gear, a mobile device that pairs with a smartphone and is worn on the wrist, is part of the latest in a trend sweeping the mobile-device industry at large: Tech companies are betting on wearable computers (“wearables”) to become the next major consumer category as interest in smartphones wane.

“We see the body as the next frontier for personal computing and the wrist is one of the most-accepted places on the body for consumers to wear a sensor device,” Forrester analyst Sara Rotman Epps wrote in an email.

Continue reading at AdAge.com

Le jeune photographe français, originaire de Toulouse, Alexandre Chamelat livre une série de clichés du métro montréalais. Prenant le même point de vue, ses images souterraines semblent nous inviter à un voyage dans les souterrains canadiens. A découvrir en détails dans la suite de l’article.

The musical biography film has faltered in recent years, but that did not stop John Ridley from making “All Is by My Side,” about a pivotal juncture in the career of Jimi Hendrix.

Criador de um dos uísques mais famosos do mundo, Jasper “Jack” Newton Daniel nasceu em 5 de setembro de 1850. Bom, na verdade este é apenas um palpite, já que ninguém sabe de verdade o dia certo, já que o registro de seu nascimento foi destruído pelo fogo. Seja pelo fato de ninguém saber a data ao certo, seja pelo fato de que dias de aniversário serem apenas para homens comuns – enquanto o estilo de Jack é comemorar ao longo de um mês – a Jack Daniel’s sempre homenageia seu fundador ao longo do mês de setembro.

Este ano, a Arnold Furnace convocou os artistas da Lynes & Co para criar uma série de três pôsteres tipográficos sob o tema Raise a Jack to Jack, convidando os fãs da marca a brindarem o aniversário daquele que era “uma parte homem, duas partes lenda”. Os cartazes foram criados a partir de placas de madeiras pintadas à mão, que foram combinadas e fotografadas.

Caso você esteja se perguntando, é claro que as placas são feitas de American White Oak, a mesma maneira utilizada nos barris de Jack Daniel’s.

Esta não é a primeira vez que a Jack Daniel’s destaca projetos com uma pegada artesanal, valorizando a tipografia e mostrando as utilidades da madeira de seus barris. Basta uma busca rápida aqui no B9 para ver alguns bons exemplos. E aproveitar pelo menos um dos próximos dias de setembro para levantar seu copo e propor um brinde a Jack.

Post originalmente publicado no Brainstorm #9
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Beer package concepts are usually very beautiful. But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.
Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Art Director: Ulia Uzkih

L’artiste argentin Tomas Saraceno multiplie les installations magnifiques, et a récemment présenté « Solar Bell » une sculpture capable de s’élever dans le ciel. Construite avec des matériaux légers comme la fibre de carbone, il imagine ainsi un futur possible pour des structures habitables.

MediaVest has won a four-way pitch for Ford Retail Group’s media account, and will now oversee communications for nine UK brands.

BMW has appointed its UK marketing director Chris Brownridge to the position of director of Mini UK.