Hasta La Creative!

“Telling the Story of Portuguese Literature in a Typeface. www.tellastory.pt”

To promote “Tell a Story”- a book shop with wheels that sells translated Portuguese books in several languages as a “postcard” of portuguese culture – the country and its most notorious authors, and to encourage tourists to tell a story about Portugal, we created a new typeface based on these portuguese authors’ calligraphy to inspire everyone to write like them.
Either to write a novel or a Nobel, a simple note or the diary of a journey.
From A to Z you’ll find the characters of Fernando Pessoa, José Saramago, José Luís Peixoto, Cardoso Pires and Lobo Antunes all combined together in one new handwriting free font: The Writers’ Font. A vowel may have the mild stroke of one author, a consonant might show the strong personality of another, but they are all genuine and pour geniality.

Have you ever imagined writing a story with Fernando Pessoa’s “a”, José Saramago’s “b” or Lobo Antunes`s “c”?

Advertising Agency: MSTF Partners, Lisbon, Portugal
Executive Creative Director: Lourenço Thomaz, Susana Sequeira
Creative Director: Daniel Palma
Designer: Daniel Palma
Copywriter: Pedro Lima, Sara Couto
Illustrator: Ricardo Figueiras
Typeface Designer: Joana Correia