Amid all the talk of declining newspaper sales and an industry battling to maintain relevancy, the quarterly National Readership Survey provides a welcome reminder about the enduring role the press continues to play in many consumers lives.
Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of dozens of Progressive commercials, and regular habitat of Flo? Probably not. Still, this new spot from ad agency Arnold shows you what it would feel like anyway. It starts off with the sort of fairly routine "Have you heard about [Product X]?" discussion about which only marketers fantasize, and ends with a husband's whole world—including his spouse—being transformed into a scene from a light-filled insurance salesroom. According to Progressive, it's the first Superstore ad sans Flo—or at least, with Stephanie Courtney as Flo. She is approaching her 100th commercial for the brand, but also finds herself joined by a growing cast of characters and guest stars. Naysayers, don't get your hopes up, though—she's survived much worse than a little vacation.
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Barton F. Graf 9000 says it wasn't involved in a stunt early Thursday when a guy in a horse suit appeared to be trying to poach staff for the agency outside Wieden + Kennedy in New York. W+K's Kevin Wang snapped this photo outside his agency's offices this morning, writing on Twitter: "Dude. BFG just took poaching to a whole new level." The message is pretty blunt, too. "I have no idea who it is or why they'd be doing it," Barton F. Graf's Eric Kallman tells AdFreak.
Barton F. Graf 9000 has been in major growth mode recently. As Gerry Graf told me in April: "We're bringing in creative technologists, people who know the social space. It's a chicken-and-egg thing. If we bring in the talent before we get certain assignments, then we end up getting those assignments. It's always a little bit of a risk, but it's worked out for us."
Dude. BFG just took poaching to a whole new level. Spotted outside WK (cc @nudd @adland): pic.twitter.com/Hrb1VP9Gfl
— Kevin Wang (@Mister_Wang) August 29, 2013
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At WPP’s first-half earnings presentation to analysts in London today, CEO Martin Sorrell dismissed the big data capability that a merged Publicis Groupe and Omnicom Group could bring clients. He also warned of potential regulatory trouble, and generally derided his rivals’ bid to join forces — despite the fact that in terms of revenue, it would knock WPP from its position as the world’s number one communications group.
At the same meeting, WPP announced that it was optimistic about its own performance this year, raising its revenue forecast to more than 3% organic growth for the full year. Net profit for the first half increased slightly to $436 million.
Whilst addressing the Publicis Omnicom merger, Mr. Sorrell referred to the new entity as “POG,” poking some fun at the name. WPP charts represented “POG” with what he described as “a sludgy brown color,” which Mr. Sorrell gleefully explained was what you get when you mix purple and orange [the corporate colors of Publicis and Omnicom].
If you love live-chatting with babies and put tremendous stock in the opinion of bakers, then you probably love most tech advertising. In its new parody, "Every Tech Commercial," CollegeHumor skewers some of the most frequent clichés from ads for apps, smartphones, tablets and assorted other gadgets. It's an admirable collection, though it omits my personal favorite trope: the early adopter who smugly solves someone else's problem using the device, instantly becoming a hero to some poor Luddite loser.
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(TrendHunter.com) The Heineken collaboration with Mark McNairy has shown that a beer company does know what they are talking about when it comes to fashion.
There is no denying the fact that many people like beer,…
For actors like Daniel Brühl, the new globalism in film has brought opportunities that were almost unimaginable in the middle of the last decade.
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Avec cette vidéo appelée « The Sounds of Snowboarding », Nike nous propose de découvrir de magnifiques images de montagnes en suivant plusieurs snowboarders sur un montage son réussi. Le tout permettant de mettre en avant les différents tricks effectués, cette création est à découvrir dans la suite en vidéo.
(TrendHunter.com) This collection of literary photography takes a look at fashion photoshoots inspired by literature. This includes lookbooks and editorials that are inspired by real pieces of work, such as the Great…
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(TrendHunter.com) This collection of pop culture portraits features a variety of finds that focus on reinventing popular celebrity portraits in addition to other cultural phenomena and iconic artwork. Many pieces…
Tim Jeffs est un illustrateur qui propose des créations au feutre et à l’encre noire magnifiques. Avec des dessins d’animaux d’une grande beauté réalisés en noir et blanc, cet artiste diplômé de la Parsons School of Design offre un véritable bestiaire à découvrir en images dans la suite.
Chalk one up for Twitter.
While the New York Times and Google had visitors to their sites redirected this week by hackers, the microblogging service was better able to deflect attacks because of a simple tool called a registry lock. Like alerts sent to credit-card users when something bad happens, the feature notifies website managers of attempts by intruders to tamper with critical information, such as web-address data.
The cost? As little as $50 a year.
(TrendHunter.com) By utilizing multiple forms of media, Joe Webb has been able to put together a series of collages that are beautiful, and very bizarre.
Instead of using many different pictures in order to create…
Quantas marcas nunca tiveram vontade de fazer o autor de um tuíte desaforado engolir as próprias palavras? Foi o que a Taco Bell fez, literalmente, para marcar o lançamento do Doritos Locos Tacos no Canadá. Quando o prato surgiu nos Estados Unidos, alguns consumidores ficaram frustrados e usaram a rede social para reclamar da falta dele no cardápio canadense. A rede de fast food parece ter “ouvido” as reivindicações e pediu à agência Grip Limited, de Toronto, uma ação para divulgar a novidade.
Foi assim que, usando um laser especial, imprimiram os tais tuítes desaforados nos tacos e serviram para os seus autores, que foram convidados para um “evento especial para fãs”, onde engoliram o que disseram com todo prazer.
Ficou no mínimo divertido e certamente deverá inspirar, em algum momento, outras marcas que sonham em fazer o mesmo.
Post originalmente publicado no Brainstorm #9
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Facebook’s new rules for promotions like games on its site should make it faster and easier for marketers to get consumers playing, according to attorney Brian Heidelberger.
What if an entire country was built around the theme of a sports team? Every wall, building, and inch of space would be swathed in team colors and logos. While some European cities may resemble this set up (as does Green Bay, Wisconsin), there’s nothing as extreme as the land of FC Barcelona, a fictional place created by 180 Amsterdam that brings together one of the best soccer teams in the world with its sponsor, Qatar Airways, for a light-hearted spot.
Everything seems rather cheery in the land of FCB. I’m not sure of crime rates, prison systems, recidivism, or income inequality, but I do know that Lionel Messi teaches soccer performing arts. Pique works at an airport. And Carles Puyol walks around with his long locks waiting to head falling potted plants. Even if the ad is a little corny, there are a few smart, subtle easter eggs, like streets named Tiki and Taka. Although, I imagine the quick movements on those roads makes for some queasy driving.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
American Standard and Carmichael Lynch celebrate the indoors with their latest campaign. The TV spot “Movie Marathons,” directed by Albert Kodagolian, opens with a young woman dressing up as a vintage scream queen, seemingly in preparation for a night out. But it’s soon revealed that she’s “attending” a sci-fi movie marathon with her boyfriend and cat. The spot tries perhaps a little too hard to be cool, but one thing it definitely does well is cash in on people’s love of cats dressed up as stuff. I won’t give it away, but it’s particularly adorable. continued…
New Career Opportunities Daily: The best jobs in media.
« Eye of the Beholder » est un court métrage magnifique tourné par Upthink Lab dans la High Sierra Nevada, les Canadian Rockies et au sud des Appalaches, permettant de découvrir des paysages merveilleux, et une invitation au voyage et à l’évasion. A découvrir en vidéo dans la suite de l’article.
MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
