Paddy Power is celebrating reaching one million fans on Facebook with a competition that offers the winner the chance to place the first ever bet from space.
The latest episode in Snapple’s Re-enFACTments series features ESPN old-schooler and sports history buff Kenny Mayne, addressing Snapple Real Fact #376: “The ‘high five’ was introduced by a professional baseball player in 1977.” Since then, Mayne believes high fives have gotten shakier, and he sets out to teach some lucky souls proper high-five etiquette.
If you need confirmation that high-fives are a modern-day challenge, you need only spend a minute on Buzzfeed with the sport of basketball, where many high-fives have been lost on the court.
We all know to watch the elbow to ensure a solid hand collision, but according to Mayne, a good high-five should also be “uncalled for.” Personally I disagree, since I appreciate any cue that helps me avoid high-five humiliation, and yelling “HIGH FIIIIVE!” can only add to an enthusiastic situation. But presumably, to be a member of Mayne’s National High-Five Preservation Society, you have to abide by his rules.
This spot is definitely weak in comparison to the Snapple re-enFACTment we covered, in which we learned all about the very real sport of ostrich racing. Snapple has set an impressive precedent for itself.
New Career Opportunities Daily: The best jobs in media.
Of 101 films released by the six major studios in 2012, Glaad said only 14 of them contained characters that were identified as lesbian, gay or bisexual, and none that were were transgender.
     |
VisitBritain has extended its five-year partnership with the Barclays Premier League to 2016.
Barry Sanders has always been good at the vanishing act. He did it most famously in 1999 by retiring from the NFL at age 30, when he was just 1,457 yards short of the league rushing record. He does it again, comically, in this new Pepsi MAX ad from TBWA\Chiat\Day in Los Angeles and director Matt Dilmore. In the ad, Sanders, getting a shave at a barber shop, is about to reveal the real reason he retired—but suddenly he goes up in a puff of smoke, and reappears in the living room of some gamer who has "unlocked" him while playing Madden NFL 25, thanks to a code on a Pepsi MAX cap.
Sanders' involvement with Madden NFL 25 goes beyond the new ad. Though he's been retired for almost 15 years, the 45-year-old was recently voted by fans to be the cover athlete of the game's latest edition. "Being on the cover of Madden introduces you to so many new fans that never saw you play," he said recently. "It's been a thrill for me, and I just never saw it coming."
Credits below.
CREDITS
Client: Pepsi MAX
Spot: "Disappearing Sanders"
Agency: TBWA\Chiat\Day, Los Angeles
President: Carisa Bianchi
Chief Creative Officer: John Norman
Creative Director, Copywriter: Zach Hilder
Creative Director, Art Director: William Esparza
Senior Copywriters: Anne Sanguinetti, Kathleen Swanson
Art Directors: Kristina Krkljus, Jenn Tranbarger
Group Account Director: Grace Kao
Management Supervisor: James Aardahl
Account Executives: Erik Wade, Rohit Bal
Planning Director: Neil Barrie
Planner: Drew Phillips
Executive Producer, Producer: Anh-Thu Le
Associate Producer: Stephanie Dziczek
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Maryam Ohebsion
Broadcast Traffic Coordinator: Eugene Gandia
Production Company: Epoch Films
Director: Matt Dilmore
Executive Producer: Melissa Culligan
Head of Production: Megan Murphee
Line Producer: Geoff Clough
Editing: Cut + Run
Editor: Graham Turner
Assistant Editor: Russell August Anderson
Executive Producer: Michelle Eskin
Senior Producer: Christie Price
Visual Effects: Framestore
Flame Artist: Trent Shumway
Executive Producer: Kati Haberstock
Producer: Mary Nockles
Telecine: MPC
Colorist: Ricky Gausis
Mix: Lime Studios
Mixer: Loren Silber
| |
(TrendHunter.com) For new and returning college and university students, these college dorm room essentials will help you ensure you have everything you need to survive your next school year. While it’s only a…
Stealing cardboard cutouts of the David Hasselhoff from Cumberland Farms is all fun and games until someone gets seriously hurt.
It began innocuously enough last summer, when some 550 cutouts of the Hoff were stolen from the convenience store's locations in New England and Florida. At the time, a brand strategist for the chain brushed off the thefts, saying the company didn't encourage it but was nonetheless "flattered by the attention." The chain will be less flattered by an incident on Tuesday, however, in which a Cumberland Farms clerk in Shelton, Conn., was critically injured trying to prevent the theft of a Hoff cutout from the latest campaign.
According to a statement from the local police: "The initial investigation revealed that a black SUV pulled into the lot of Cumberland Farms. The victim later observed a white male get out of the vehicle and cut two 'David Hasseloff' [sic] advertisement signs off of a light pole. The male then put the signs in the back of the vehicle. The victim approached the vehicle in an attempt to get the signs back. The vehicle then sped away and the victim was dragged and then he spun around and flipped backwards landing on his head."
The victim, who has not been identified, is listed in critical condition at an area hospital. Meanwhile, a 19-year-old who is suspected to have been the driver has come forward and is cooperating with police.
| |
In a new Benefit Cosmetics video entitled Real Men Don’t Fake It, a collection of men proudly flaunt their packages for the ladies. And while each of the men proudly flaunt their bulging manhood, the ladies become increasingly eager. Except what they are eager for is something entirely other than what you might expect.
As the women ogle the men’s packages — which seem to grow in size as the video progresses — the men reach into their pants as if to offer up their porn star-sized members to the excited ladies. Except what they ultimately offer is humorous commentary on what women truly find exciting.
The campaign, created by Portal A and which debuts today, promotes the brand’s They’re Real line of mascara.
Of the approach, Benefit Cosmetics Director of Marketing Claudia Allwood (now there’s a double entendre if ever there was one) told Mashable,”We wanted to find a clever way to play on real vs. fake double entendre. It’s irreverent and cheeky, so overt you can’t possibly take it seriously.”
The men in the ad, which will be promoted through social channels as well as a paid integration on Reddit, include Jersey Shore’s Vinny Guadagnino, actor/rapper Simon Rex.
In the past, the brand has enticed consumers with a “Temptation Telephone” phone booth in London as well as unleashed Chelsea Lately writer Sarah Colonna (dressed as a police officer) on unsuspecting passersby chastising them for their less than adequate facial make up.
Companies rarely go the extra mile to include small items as a bonus gift with their orders because they see it as an additional expense that takes away from the profit margin but, on the contrary, it can be just as effective spending money on these items as it would if you were to diverge that money toward promotion and marketing.
There is always extra room in the box to include a few fun items that will reinforce your brand (besides the product); the following are six different attention grabbing items that will add an extra layer of branding for each product you ship.
1. Stickers
A beautifully designed, unique sticker can become a great addition to the shipping because it gives the recipient a fun little way to show their love for your brand on any surface they decide to have it placed.
Just take a look at Apple and their inclusion of stickers; you can find them all over the place including cars and even on Windows PC’s, ironically.
Stickers are inexpensive to order which makes them a nice addition, for your business, to throw in with the box.
2. Pens
Customized pens are another branding option that can really make an impact for your business.
Just think about the fact that anyone in an office, school environment, or around the home will need a writing utensil at one point of the day; now imagine that every time they reached for the pen it had your brand name on it.
Pens would go perfect if you include documentation with your products especially when customers need to take notes during usage, for example. Look around your desk and see how many branded pens you possess – now imagine it was the desk of your customers.
3. Lanyards
What do you have in your pockets?
Keys, of course.
Lanyards help to prevent losing keys because it’s difficult to miss a foot long attachment; they also work really well for those constantly using their keys which allows them to keep them around their neck so they never forget.
Other uses for lanyards could be holding USB sticks, badges, or holding tools.
Add in some value for your customers by including a branded lanyard with your higher-end orders and you’ll get customers having your name around their neck throughout the work day – that should keep your business on their mind, that’s for sure!
4. Mouse Pads
Computers are everywhere and despite a growing market for tablets and smartphones the desktop computer will remain a staple in businesses and at home; with it, as you can already guess, is an opportunity to keep your brand front-and-center … mouse pads.
Companies dealing in technology can leverage their choice in industry to promote their brand by including customized mouse pads with orders. There is a likely chance that an individual will switch out an old, used pad for the one you’ve included which provides a constant reminder whenever they sit down for work or entertainment.
Include the logo, byline, and URL on the pad and you won’t need to worry if they forget your business next time they’re in the market for what you have to offer because you’re leveraging persistent branding.
5. Coffee Mugs
Caffeine and work are symbiotic for much of the work force and the go-to piece of equipment is the coffee mug (unless someone swiped it for the day in which there will be plenty of yelling around the office).
Including coffee mugs may come at a higher price but what better way to keep your brand around a business than having it sit right next to where people work?
Even if the customer has no need for the mug it will eventually make its way to an individual elsewhere in the office or around the house else if it reaches a thrift store you still benefit from it having a use some time or another.
6. Flash Drives
Everyone loves additional storage for their files and media especially if they can take it with them which is why a branded USB drive would fit right in with just about any business.
You could even go the extra mile and load the USB drive with product documentation, a thank you letter, pictures from the office of all those involved, or even a coupon for the next purchase.
You could even use it for guerilla marketing strategies, too, by dropping them off in popular locations and wait for them to be found, plugged in, and begin sharing your marketing message.
USB drives are getting cheaper and cheaper. Throw on your logo and URL and your brand will find its way all over the place.
This is a guest post
The post 6 Alternative Ways to Put Your Brand in the Hands of Customers appeared first on AdPulp.
Les iPhone Photography Awards mettent en compétition des photographes du monde entier qui capturent des moments de vie à l’aide de leur smartphone iPhone. L’édition 2013 est riche en clichés a commencer par cette remarquable photo de Holly Wesley qui obtient la première place dans la catégorie photographe de l’année.
1ere place, Photographe de l’année 2013 : Holly Wesley
2e place, Photographe de l’année 2013 : Brolin Roney
3e place, Photographe de l’année 2013 : Bob Weil
1e place, Animaux : Jon Resnik
1e place, Architecture : Jose Luis Barcia
1e place, Enfants : Yvonne Naughton
1e place, Fleurs : Britta Hershman
1e place, Nourriture : Massimo Calogero
1e place, Paysage : Maegan Moore
1e place, Lifestyle : Luyu Huang
1e place, Nature : Tomas Stankiewitcz Baldassarri
1e place, News : Mohammed Radhi
1e place, Autre : Lisa Jay
1e place, People : Kim Hanskamp
1e place, Saison : David Rondeau
1e place, Still Life : Daniel Fonseca
1e place, Sunset : Angel Jimenez
1e place, Voyage : Jenny Friedman
1e place, Arbres : Mark Simone
Em 1988, a Nike não era onipresente como hoje. Competia com a Reebok, e ambas se comunicavam com atletas, distantes do público em geral.
Dan Wieden, fundador da Wieden+Kennedy, se apropriou das últimas palavras do serial killer Gary Gilmore, que, no momento de sua execução em 1977, disse: “Just do it”. Pode ter sido um momento mórbido, mas a frase teve um efeito mágico para a Nike nas décadas seguintes.
A marca finalmente falava com pessoas comuns, de qualquer idade, sexo e habilidades físicas, incentivando qualquer um que tenha um corpo a se exercitar. Com inúmeras campanhas recheadas de esportistas célebres, a Nike tornou seu slogan reconhecido no mundo todo, e saltou de 877 milhões de dólares em faturamento na época, para 24 bilhões no último ano.
Em 2013, a empresa comemora os 25 anos de “Just Do It” com o mesmo tom que começou: colocando pessoas não-atletas em meio a esportistas profissionais. A nova campanha, intitulada “Possibilities”, incentiva os consumidores a testarem seus limites, com desafios que serão propostos através das ferramentas digitais da Nike, trabalhando a tag #justdoit na plataforma Nike+.
O filme de celebração, dirigido por Nicolai Fuglsig, tem narração do ator Bradley Cooper (Trilogia “Hangover”), com participação de LeBron James, Serena Williams, Gerard Pique, Andre Ward, e também do ator Chris Pine (“Star Trek” do J.J. Abrams). Na trilha sonora, “Future Starts Slow” do The Kills.
A criação, 25 anos depois, ainda da Wieden+Kennedy.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Google Glass may have just 10,000 users, but that hasn’t stopped a handful of brands from developing apps — or “Glassware,” in Google speak — for the wearable computer.
Advertising is banned from Google Glass apps, per the terms of service for the Google Mirror API that lets developers build experiences for the device, but that prohibition doesn’t extend to branded apps.
This week, Paul Thompson, managing director at Blis Media, talks location-based targeting, explains why “data scientists” are his hot new hires and wakes to the accurate daily alarm call of ‘Trouble and Trouble’.
Conforme janeiro vai chegando ao fim, os primeiros comerciais do Super Bowl começam a aparecer – ou pelo menos os teasers do que será exibido naquele que é considerado o intervalo publicitário mais caro do mundo. Para se ter uma ideia, este ano a CBS cobrou US$ 3,8 milhões por cada 30 segundos e teve uma audiência estimada em 108,41 milhões de espectadores. Antes de se chegar à final, entretanto, o campeonato da National Football League precisa de um começo, o Monday Night Football.
É no futebol de segunda à noite que acontece a verdadeira disputa para se protagonizar o Super Bowl. E para divulgar o Monday Night Football no canal ESPN, a W+K New York optou por uma pegada mais cômica, com a participação do jogador JJ Watt, do Houston Texans.
No filme, ele se atrapalha com a bola e começa a fazer uma lista mental (e desesperada) de quem estará assistindo o jogo naquele momento, todos chamados Ken. Do cara para quem ele costumava entregar pizzas a Kenny Loggins cantando uma versão de Footloose, passando pelos jogadores Ken Norton Jr e Ken Griffey Jr. Afinal, tudo se resume ao futebol de segunda à noite.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
This week, Mullen is hiring an experience designer, while McGarryBowen needs a presentation specialist. The VIA Agency is seeking a social media strategist, and the Night Agency is on the hunt for an account executive. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Chrissy Teigen, whom you may remember from her Sports Illustrated and Maxim appearances, was surprised by a Skittles waterfall during a recent photo shoot that was actually an ad stunt by Olson. It's generally a faux pas to dump candy all over someone without telling them first, but Chrissy took it in stride. She may have even welcomed it as a break from what was essentially the same retro pin-up photo shoot (with the same retro one-piece) that every other twentysomething girl in the country has been doing recently. "Surprise the Rainbow" is still a potentially dangerous piece of advice, though.
| |
(TrendHunter.com) If you’re looking for a greener way to charge your smartphone, this solar charger by European brand XD might be right up your alley. The Solar Window Charger uses solar panel technology and an…
Bryan Cranston, the DEA's No. 1 pain in the ass during his iconic run as meth kingpin Walter White on AMC's Breaking Bad, has been getting some press lately for his early-'80s work in the commercial below for Preparation H (a product that basically defined the Reagan Era). Cranston's earnest take on lines like "It accelerates the absorption of oxygen to help shrink swelling of inflamed hemorrhoidal tissue" is so unironic, it's ironic.
UProxx posted a bunch of his ads from that decade, and Cranston's vaunted range is on full display. He's a smarmy "high-paid fashion model" for JCPenney, a bugged airport runway worker for Deep Woods Off, and a B.O.-cursed bus commuter dressed up as a skunk for Shield deodorant soap. (In some of these, his glib line deliveries and feathered hair remind me of the late, great Phil Hartman.)
Breaking Bad co-star Aaron Paul also did some early commercial work, notably a mind-blowing Juicy Fruit ad with a telekinetic twist from 2000, also posted below. (I wish Paul would shill for Preparation H and coin the catch phrase, "For when it itches, bitches!") On Breaking Bad, Cranston and Paul's characters often escape by the seats of their pants, but with their peril growing as the show winds down to its final episode, it will take more than Preparation H to save them from a painful end.
| |
Floyd Russ is getting pretty good at gun-control advertising. The Grey New York producer worked on the famous "Ed" spot for States United to Prevent Gun Violence, which won a silver Lion in Film at Cannes this summer. Now he has spearheaded the chilling new PSA below—a personal project involving four Grey staffers but not produced by the agency—that uses audio from 911 calls made on the night of Trayvon Martin's death to protest stand-your-ground self-defense laws in the wake of George Zimmerman's acquittal.
The spot features a reenactment of Zimmerman's pursuit of Martin, and then calls for viewers to take action to prevent similar tragedies in the future. Russ tells AdFreak that he got the idea for the spot on the night of the Zimmerman verdict. He got Grey creatives Marques Gartrell and Kim Nguyen and account director Cassie Novick on board, and they raised $5,000 in a week online to cover production costs. Final Cut agreed to cover the postproduction work. Russ and his team drew up a list of potential clients for the spot; The Coalition to Stop Gun Violence was the first to reply.
"Our laws should protect victims. Not create more," says the on-screen copy at the end. "Stand up to 'Stand Your Ground' laws in 26 states." The spot points to csgv.org, which features a petition through which Americans can call on their state legislators to "oppose this immoral legislation."
Full credits below.
CREDITS
Client: Coalition to Stop Gun Violence
Title: "Stand Up to 'Stand Your Ground' " PSA
Production Company: Narrow Margin Films
Director: Floyd Russ
Writers: Marques Gartrell, Kim Nguyen, Floyd Russ
Executive Producer: Adam Palmer
Associate Producers: Mike Lobikis, Keely Davenport, Emily Darby
Account Director/Art Department: Cassie Novick
Art Director: Marques Gartrell
Copywriter: Kim Nguyen
Director of Photography: Josh Fisher
Steadicam: Billy Green
Assistant Director: Adam Murphy
Postproduction: Final Cut
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Editor: Sonejuhi Sinha
Assistant Editor: Dan Berk
Senior Producer: Viet-An Nguyen
Finishing Producer: Alek Rost
Online Visual Effects: Cecil Hooker
Graphics: Phil Brooks
Sound Design, Mixing: T. Terressa Tate
Color: Color Collective @ Final Cut
Colorist: Alex Bickel
Music: Future Perfect Music
Composer: Victor Magro
| |
Marketers increasingly want to merge their own customer data with that of third parties to better segment audiences. That’s why the Data Management Platform or DMP has been a hot segment of ad tech over the past few years.
Who are the key players? Forrester identifies some of them in its latest Wave report released today, its first attempt to evaluate the market. Among the takeaways: Adobe, a firm that dived into the data services business just a few years ago, is quickly becoming a powerhouse, but it is also running the risk of offering too many services to differentiate in a crowded field.
The report looks at a small number of companies with DMP offerings: Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X+1. Forrester focused only on firms with a DMP client base of at least 10 current clients, comprised primarily of marketers rather than publishers. The report analyzes their current offerings, strategies and market presence.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
