Fashion brand Barbour has launched its first ecommerce site as it seeks to sell directly to customers in the UK, ahead of a global roll-out of an ecommerce proposition.
In CP+B’s new Roman Coppola-directed spot for Microsoft, sweet children sing in asparagus suits while their parents frantically capture every moment using their iPhones and Androids. A brawl ensues, with parents fighting for the perfect panorama, jostling one another to avoid phone photobombing, and climbing into the ceiling pipes for the ideal aerial shot. Of course, the couple with a Nokia Lumia 1020 sits calmly in the back with their superior cameraphone, knowing they got a great photo of their daughter dressed as a carrot.
This spot is in line with Microsoft’s last video, “The Wedding,” where the same scene occurs, but at a church. Both ads end, “Don’t fight. Switch.” Considering photo sharing has become one of the most important parts of owning a phone, it’s not a bad idea. Ad-wise, this spot is a great portrait of modern day life. If only an unintelligible child vegetable chorus could always soundtrack petty adult hysteria.
Credits after the jump.
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Relax, it’s still summer. But fall is right around the corner and Ad Age has a packed fall of events to get you back in the swing of things.
Ad Age Digital SF 2013
When: October 15, 2013
Time Warner Cable subscribers in New York will be able to watch CBS for the first time tonight since the blackout began on Aug. 2. But this is only a temporary relief.
The two agreed to halt the blackout during Thursday night’s debate between Democratic candidates for New York City comptroller that will air on WCBS at 7 p.m. And in the event the dispute is not resolved come the debate among the Republican mayoral candidates on Aug. 28 and the runoff debate between Democratic mayoral candidates on Sept. 23, Time Warner Cable and CBS also agreed to lift the blackout during those times.
While the two media giants continue to negotiate, no real progress has been made for a renewed carriage agreement. And the blackout isn’t being lifted in any of Time Warner Cable’s other markets.
(TrendHunter.com) The new Lacoste Live FW13 Collection reveals a look book filled with images that look like they could have come from someone’s personal photo album.
Candid and carefree, the look book was…
As we wrap up summer (went too fast, but FALL IN NY!), we’d be remiss if we didn’t mention the happenings during the 2013 Art Directors Club Porfolio Night All-Stars. During the weeklong event from a couple of weeks ago, creative types from 24 countries were tasked with a brief to create a global platform for the Ford Focus to ensure the auto brand we see here in North America is the same we would see overseas. Here are just a few recollections from the All-Stars who made it to the event, which kicked off on August 5 and featured the likes of DDB Worldwide CCO Amir Kassaei, Barbarian Group co-founder/CEO Benjamin Palmer and AKQA CCO, Rei Inamoto. First up to bat, we have Sean Collander, copywriter and PN11 Chicago All-Star.
“Camaraderie is not exactly what you would expect when pitting 23 young creatives against each other in a competition to create work for one of the world’s biggest car brands, but that is exactly what I’ve found over the last few days here at the Portfolio Night 11 All-Stars competition. Now, don’t get me wrong, we all want to win, but it’s coming out in the work, not in our relationships with each other. I’ve had conversations about the future of advertising, European politics, the merits of both Texas BBQ and Kansas City BBQ, rap videos, and Robin Thicke’s hair. Different teams will regularly get together to play a game of Pictionary to let off steam. At the end of a full day of concepting, we will all get together for a few drinks, and have made the bar down the street the unofficial after party location of the week.
I think I can speak for all 23 participants when I say we’ve experienced a lot over such a short amount of time, and it has been more incredible than any one of us imagined it could be. The Art Directors Club has been extremely gracious with their knowledge and resources, managing to bring together an unbelievable list of guest speakers, judges, and sponsors.
When I attended Portfolio Night 11 in Chicago back in May, I went simply looking to get feedback on my work and maybe, If I was lucky, a job. I had no idea that a few months later I would be selected to work on a brief for Ford with 22 other creatives representing countries all over the world. I can honestly say that this is one of the most fun and stressful experiences I have ever had, and am truly humbled to be a part of the very first Portfolio Night All Stars.”
After the jump, check out more from Isabelle Osterlund, another PN 11 All-Star from Stockholm.
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The city of Toronto is offering prizes as part of its "What the Fact?" campaign promoting local museums and historic sites to young people. Unfortunately, those prizes are passes to the museums and sites in question, which should squash any interest among the target audience. Kidding, of course. But my snarky intro illustrates a very real problem facing the client: How do you market museums to a fickle audience that basically lives online?
Its answer is a campaign in 100 area bus shelters and online, headlined by the slogan "WTF?" in bold letters. The ads show historic artworks, soldiers' uniforms and other exhibits, and invite people to go to Facebook and guess what each item might be. Correct guesses get you free passes, which will be awarded once the campaign ends on Sept. 10, when the artifacts' identities will also be revealed.
"We wanted to find a way we could reach out to the general public and ideally a younger audience," museum services program designer Ilena Aldini-Messina tells the Toronto Star. "We find that social media is a great way to reach out to that audience."
Kudos for embracing interactivity, and for the quasi-questionable "WTF?" headline, which has predictably ruffled some feathers in the Great White North and generated free publicity for the cause. According to Inside Toronto, the campaign has already been shared or commented on 1,200 times—though I'm not convinced that will translate into more young people patronizing local museums and historic sites in the long run. The youthful target audience probably plans to sell the tickets to get cash for beer and earbuds.
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Fashion retailer Karen Millen has partnered with the British photographer David Bailey to launch a campaign that aims to highlight the brand’s evolution as it seeks to expand further into international markets.
In what basically amounts to soft-core porn, Axe is out with a Turkish ad which features Kelly Brook, 33, on a space station in various states of undress. The woman, who was recently seen writhing in a perpetual state of pent-up, hyper sexualized ecstasy, wakes up on a space station, sprays Axe all over herself, prances around in a neglige, strips down to a bikini for a few minutes in the sun (while sliding melting ice cubes over her body of course), removes her bikini, dons a skin-tight, cleavage-bearing space suit and runs into the arms of a hot spaceman dude. And…they live happily ever after.
If Axe really did make life this awesome, we’d be using it every day.
The work is part of the brand’s Appollo campaign which selected four finalists to travel to Space Camp in Florida last month
Alors que nous vous parlions l’année dernière de son projet baptisé The Paper Fox, l’artiste australien Jeremy Kool revient avec une excellente série de créations 3D toujours d’une grande qualité réalisées pour la marque Texstyle. Plus d’images et de détails de ses réalisations dans la suite de l’article.
We like Snapple. We like fun facts. Which is why we are saddened by this utterly inane, completely boring video featuring ESPN anchor Kenny Mayne sharing the origin of the high five and how a day in the park with his daughter inspired him to form the Kenny Mayne National High-Five Preservation Society…of which he is the only member.
n the video, part of the brand’s Re-enFACTments campaign, Mayne drones on and on and on about the high-five’s origins, usage offshoots (like the fist bump) and shares examples of proper high-five ettiquette.
It could have been funny. It’s not. Maybe we hadn’t yet had enough coffee before viewing. No. It’s just boring.
If you’ve already seen “Elysium,” “Kick-Ass 2,” or “2 Guns” and need to get a quick action fix, then you can always check out Verizon’s new thriller, “Catch Me If You Can.” The plotting and scriptwriting is probably on par with regular films that fizz out in theaters, and this spot, which was created by mcgarrybowen, even has The Bourne Identity/Swingers/Mr. And Ms. Smith director Doug Liman behind the camera.
In the one-minute spot, an unnamed protagonist races to find his Droid phone after leaving it in a New York City cab. Making the stakes even higher, the cabbie drives like a typical cabbie, so the phone is sliding all over the place and smacking into windows. Luckily, Droid phones now have scratch-resistant glass. I don’t want to say anymore and spoil the ending, but as with most action movies, the hero gets the girl, or phone, or whatever object is the focus of the chase.
Credits after the jump.
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Ah as impressoras 3D e todas as maluquices que a gente vai poder fazer com elas. E a Coca-Cola já deu sua contribuição. Em Israel, para o lançamento de sua garrafa em tamanho mini, a marca desenvolveu uma ativação onde os consumidores ganham uma versão de si mesmo em miniatura.
Um estúdio móvel de escaneamento 3D cria modelos perfeitos a partir das imagens captadas. Depois, uma impressora 3D transforma qualquer um em um belo action figure.
Nada mal, não?
Post originalmente publicado no Brainstorm #9
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Two separate but related reports found that the company’s journalists had access to information about clients through a number of channels that those clients did not know about.
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La marque Nike dévoile sa nouvelle campagne publicitaire intitulée Possibilities, axée sur la capacité à repousser ses limites et à se dépasser. Le casting est hallucinant : Serena Williams, LeBron James, Gerard Piqué ou encore Bradley Cooper qui narre la vidéo. Encore une superbe campagne à découvrir dans l’article.
(TrendHunter.com) ‘Your Face on Meth’ is a new app and anti-meth campaign. Designed by Rehabs.com in partnership with digital agency Fractl, the web-based app takes one’s portrait and shows the short-…
Outro dia a gente falou por aqui sobre Mobilizing The 12th Man, uma ação que permitiu que os torcedores do C.S. Hammam-Lif estivessem virtualmente presentes em uma partida decisiva do time, na Tunísia. Se você é fã de futebol e ficou imaginando como seria ter um aplicativo destes para usar naqueles jogos em que você gostaria de ir, uma alternativa é o Vubooo, que promete “reinventar a experiência do futebol”. A versão oficial, que ganha uma nova interface, deve ser lançada ainda este mês.
Apesar do nome estranho – que soa como vodu, mas nada mais é do que uma combinação de vuvuzela e a onomatopeia ”boo” -, a ideia é criar uma maior interação em tempo real entre os torcedores, em um estádio virtual especialmente criado para isso, com foco maior na comunicação visual.
Entre os destaques do aplicativo, é possível arriscar palpites do placar final das partidas, distribuir cartões amarelos e vermelhos, expressar os sentimentos diante de uma jogada, entre outras possibilidades. Isso sem contar que é uma forma diferente de se acompanhar o jogo pela internet, já que as atualizações são feitas em tempo real.
O grande teste foi na semifinais da UEFA Champions League – foram mais de 200 mil interações durante os jogos -, mas os fundadores e fãs declarados do Barcelona Itav Topaz e Alon Har-Tal parecem já estar de olho na Copa de 2014. Segundo Itav, o aplicativo comprovou ser 3x mais engajador que o Twitter, mas resta saber se vai cair no gosto dos brasileiros.
O aplicativo oficial estará disponível para download somente para iOS, mas antes que o mi-m-imi comece, a gente descobriu que a versão beta para Android foi atualizada recentemente e continua disponível na Google Play. Pelo menos por enquanto, é gratuito para os dois sistemas.
Post originalmente publicado no Brainstorm #9
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Nearly a year to the day that Havas Chicago (well, Euro RSCG Chicago at the time) welcomed executive creative director Tyler DeAngelo to the fold, sources familiar with the matter confirm that the creative exec has parted ways with the agency. During his time with the agency, DeAngelo worked on accounts ranging from PlayStation to Jim Beam to Michelob Ultra.
From what we’ve been told, DeAngelo is moving back to NYC, where he spent five years as integrated CD at DeVito/Verdi and also served as an instructor at Miami Ad School’s Brooklyn branch. We’re hearing DeAngelo might not be the only ECD departure from Havas, but we’ll keep you posted if we find out more. Prior to Havas, DeAngelo served as partner/creative director at digital prodco Modern Publicity and had a two-year stint on the creative side at Grey NY. Lest we forget, he’s also the mastermind behind “Fifth Avenue Frogger” (see below).
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YouTube has signed a new licensing deal with PRS for Music, the body responsible for collecting royalties for UK performers.
News Corp, the owner of The Sun and The Wall Street Journal, is to launch a global ad exchange for advertisers wanting to buy online and mobile ads across its newspapers around the world.
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